• DATVF.ATLPHL
    1.696
    0.058
    3.5%
  • DATVF.CHIATL
    1.922
    -0.041
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  • DATVF.DALLAX
    0.844
    -0.053
    -5.9%
  • DATVF.LAXDAL
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  • DATVF.SEALAX
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  • DATVF.PHLCHI
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  • DATVF.LAXSEA
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  • DATVF.VEU
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    -0.002
    -0.1%
  • DATVF.VNU
    1.384
    -0.030
    -2.1%
  • DATVF.VSU
    1.168
    -0.055
    -4.5%
  • DATVF.VWU
    1.473
    -0.032
    -2.1%
  • ITVI.USA
    10,159.330
    1.720
    0%
  • OTRI.USA
    4.760
    -0.100
    -2.1%
  • OTVI.USA
    10,151.560
    -0.460
    0%
  • TLT.USA
    2.420
    0.020
    0.8%
  • WAIT.USA
    150.000
    0.000
    0%
  • DATVF.ATLPHL
    1.696
    0.058
    3.5%
  • DATVF.CHIATL
    1.922
    -0.041
    -2.1%
  • DATVF.DALLAX
    0.844
    -0.053
    -5.9%
  • DATVF.LAXDAL
    1.492
    -0.057
    -3.7%
  • DATVF.SEALAX
    0.899
    -0.077
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  • DATVF.PHLCHI
    0.914
    -0.025
    -2.7%
  • DATVF.LAXSEA
    2.048
    0.014
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  • DATVF.VEU
    1.511
    -0.002
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  • DATVF.VNU
    1.384
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  • DATVF.VSU
    1.168
    -0.055
    -4.5%
  • DATVF.VWU
    1.473
    -0.032
    -2.1%
  • ITVI.USA
    10,159.330
    1.720
    0%
  • OTRI.USA
    4.760
    -0.100
    -2.1%
  • OTVI.USA
    10,151.560
    -0.460
    0%
  • TLT.USA
    2.420
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  • WAIT.USA
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CanadaNews

CEMEX bets on Canadian final-mile startup GoFor’s U.S. expansion

Venture capital arm of Mexican building materials company makes an undisclosed investment in Ottawa-based firm that focuses on last-minute deliveries in the construction industry.

CEMEX (NYSE:CX), the Mexican building materials company, has made an investment in GoFor Industries, a Canadian startup that provides on-demand deliveries for the construction industry.

“We seek to improve a critical point in the construction value chain, ensuring the efficient on-site delivery of materials,” CEMEX Ventures CEO Gonzalo Galindo said in a statement.

CEMEX Ventures, the multinational’s investment arm, did not disclose the size of the investment, which it announced on Sept. 12. But the investment comes as GoFor plans to expand to 20 additional U.S. marketplaces. 

“They are an ideal partner,” GoFor CEO Brad Rollo said of CEMEX, in a statement. “They bring deep construction industry experience, providing valuable insight and guidance as we scale our operations across North America.”

Launched in 2016, GoFor operates in five Canadian cities, including Toronto and Vancouver, and Charlotte, North Carolina. 

GoFor bills its logistics platform as a cost-effective tool for last-minute deliveries of materials to worksites. It also has a contracted fleet for deliveries. 


“We have a long, long list of suppliers across North America waiting for us. If I had all the money in the world, I could be in every city in the world, I’d have over 7,000 partners ready, using us,” Rollo told Ottawa Business Journal in 2018.

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Nate Tabak, Canada Correspondent

Nate Tabak is a journalist, editor and producer in Toronto. He covers Canada for FreightWaves, with a keen interest on the cross-border economic relationship with the United States. Nate spent seven years working as an investigative editor and reporter based in Kosovo. He covered everything from corruption to the country’s emerging wine industry. He also reported across the Balkans and investigated Albania’s multibillion-dollar marijuana industry with a grant from the Pulitzer Center on Crisis Reporting. Nate grew up in Berkeley, Calif. He enjoys exploring Toronto with his wife and is always looking forward to his next meal.

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