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Humanizing the autonomous truck, and the future of data

LinkeDrive CEO explains how data collection leads to more solutions today and greater promise for tomorrow

Since its founding, LinkeDrive has become synonymous with driver performance coaching. Its PedalCoach product has helped thousands of drivers achieve higher fuel efficiency and boost safety performance. 

The solution’s simple, keep it “in the green” approach allows drivers of all abilities to perform better by simply operating the vehicle in a way that keeps the PedalCoach gauge in the green display area. Fleets can use PedalCoach analytics to create incentives for drivers by removing factors that are not in the driver’s control, such as the truck type and model, to create an even playing field for all drivers.

“We help them think about their job and we make it fun because they can compete with other drivers,” Jeff Baer, founder and CEO, says.

It turns out, though, that PedalCoach is just the beginning of what can be accomplished with the data being collected. That has Baer thinking bigger thoughts for LinkeDrive.


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Brian Straight

Brian Straight covers general transportation news and leads the editorial team as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and fleetowner.com. Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler.
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