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Gideon Brothers raises $31M for 3D robotic technology

3D automated mobile robots superior to LiDAR technology, company says

Gideon Brothers raises $31 million to commercialize its robot technology. (Photo: Gideon Brothers)

Gideon Brothers, a robotics startup based in Croatia, announced a $31 million Series A round led by Koch Disruptive Technologies (KDT), the venture and growth arm of Koch Industries Inc., and participation from DB Schenker, Prologis Ventures and Rite-Hite, a leading manufacturer of loading dock equipment based in Milwaukee.

Past investors include Taavet Hinrikus, Pentland Ventures, Peaksjah, HCVC, commonly referred to as Hardware Club, Ivan Topčić, Nenad Bakić and Luca Ascani.

Gideon Brothers has raised a total of $36.5 million since 2017.

The company develops autonomous mobile robots (AMRs) for material handling processes within warehousing, manufacturing and retail locations. Implementing AMRs within these logistics services can enable companies to meet customers’ rising delivery expectations, increase productivity and help combat a historically small labor pool within warehousing.

“The pandemic has greatly accelerated the adoption of smart automation, and we are ready to meet the unprecedented market demand. The best way to do it is by marrying our proprietary solutions with the largest, most demanding customers out there,”  said Matija Kopić, CEO and co-founder of Gideon Brothers, in a release. “Our strategic partners have real challenges that our robots are already solving, and, with us, they’re seizing the incredible opportunity right now to effect robotic-powered change to some of the world’s most innovative organizations.”

Gideon Brothers’ AMRs work off different technologies than many of its peers. While many AMRs rely on LiDAR technology for navigation, a method that has been criticized for its real-world limitations, the company’s robots use a combination of deep learning and cameras for a method referred to as SLAM, simultaneous localization and mapping. 

This method is also less costly and the 3D visualization created by the cameras is superior within busy and ever-changing environments often seen in warehousing and manufacturing centers.

Gideon Brothers will use these new funds to expand its portfolio of AMRs and to bring them to market. 

Funding details: Gideon Brothers

Funding roundSeries A (4th round)
Funding amount$31 million
Lead investorsKoch Disruptive Technologies
Secondary investorsDB Schenker, Prologis Ventures, Rite-Hite, Taavet Hinrikus, Pentland Ventures, Peaksjah, HCVC, commonly referred to as Hardware Club, Ivan Topčić, Nenad Bakić and Luca Ascani
Business goalsaccelerate AMRs development and commercialization
Revenue run rateNot disclosed
Revenue targetsNot disclosed
New revenue run targetsNot disclosed
Pre-money valuationNot disclosed
Post-money valuationNot disclosed
Total funding$36.5 million

Along with the raise, Annant Patel, director of KDT, and Xavier Gargijo, a member of the board of management for contract logistics at DB Schenker, will join the company’s board of directors.

“With more than 300 Koch operations and production units globally, KDT recognizes the unique capabilities of and potential for Gideon Brothers’ technology to substantially transform how businesses can approach warehouse and manufacturing processes through cutting edge AI and 3D AMR technology,” said Patel.

“Gideon’s vision to enhance current industrial warehouse and manufacturing operations through close collaboration between humans and their robotic assistants, while automating complex manual processes to make work safer and more efficient, presents a shift in an industry ready for disruption.”

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Grace Sharkey

Grace Sharkey is a professional in the logistics and transportation industry with experience in journalism, digital content creation and decision-making roles in the third-party logistics space. Prior to joining FreightWaves, Grace led a startup brokerage to more than $80 million in revenue, holding roles of increasing responsibility, including director of sales, vice president of business development and chief strategy officer. She is currently a staff writer, podcast producer and SiriusXM radio host for FreightWaves, a leading provider of news, data and analytics for the logistics industry. She holds a bachelor’s degree in international relations from Michigan State University. You can contact her at [email protected]