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J. J. Keller acquires VideoProtects transport technology

Acquisition expands Keller’s fleet safety portfolio with connected-video solutions

Adding video heft to Keller's portfolio (Photo: J.J. Keller )

J. J. Keller & Associates Inc., one of the leading names in fleet safety and regulatory compliance, said Thursday that it has acquired the assets of VideoProtects Inc., a three-person firm that provides cloud-based video technology services through Geotab Inc.’s telematics.

Neenah, Wisconsin-based Keller has purchased VideoProtects’ technology and the individuals who developed it: founder and CEO Michael Nalepka, co-founder and President John Moscatelli, and Chief Technology & Chief Product Officer Gene Emory. All three have joined Keller. Terms of the transaction were not disclosed.

Initially, Keller will market the technology exclusively to the Geotab reseller sphere, Nalepka said in a phone interview Thursday. Oakville, Ontario-based Geotab’s technology is found in heavy-duty trucks as well as in small to midsize business fleets ranging from thousands of vans operated by cable and satellite companies to 15-van fleets managed by local service companies like plumbers and electricians.

A key objective for Keller is to leverage the technology to improve the resellers’ selling proposition to the U.S. small to midsize business fleet market, which at roughly 25 million vehicles is about four times larger than the Class 8 tractor market, Nalepka reckons. 

VideoProtects’ secret sauce, according to Nalepka, is that its technology integrates video and data and makes it available in near real time to customers. The technology immediately recognizes potentially dangerous events such as lane departures, hard braking and driver fatigue, and sends video and real-time alerts to drivers and fleet back-office personnel. Drivers and managers can be made aware of safety issues within minutes after they happen so they can be addressed while they’re fresh, Nalepka said. The software also creates a consolidated file for the video and accompanying data, he said.

The addressable market for “connected video” technology, where video streams are connected to the cloud or a larger suite of solution tools, is much larger than the Class 8 segment where the technology was launched, according to Nalepka. Connected video has penetrated about 16% of the heavy-duty segment, Nalepka said. But there is big potential in the business-fleet market as well as passenger cars, he said. After spending most of his career in the transportation management systems arena, Nalepka struck out on his own because he saw a much bigger world for connected video than big trucks, he said.

Rustin Keller, Keller’s president and CEO, said that VideoProtects’ “continuous recording will also be used to exonerate drivers and carriers, reducing or even eliminating liability claims and high-cost legal settlements.” Truck fleets and owner-operators live in fear of so-called “nuclear verdicts,” multimillion-dollar jury awards that drive up insurance premiums and potentially run small fleet operators out of business.

VideoProtects chose Keller among various suitors because of its scale and scope, and because Keller has eyes on other markets, such as warehousing and distribution, where its fleet safety and compliance expertise should be in demand, Nalepka said.

One Comment

  1. Tcs53

    Big Brother is watching you. These devices have one purpose and one purpose only and that’s to build up a digital file on the driver in case they want to fire the driver. Trucking companies can say all they want how much drivers mean to the success of the company but they are looking forward to the day when autonomous trucks rule the highways.

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Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.