fbpx
  • DATVF.ATLPHL
    1.707
    -0.036
    -2.1%
  • DATVF.CHIATL
    1.840
    -0.138
    -7%
  • DATVF.DALLAX
    0.937
    0.021
    2.3%
  • DATVF.LAXDAL
    1.421
    -0.025
    -1.7%
  • DATVF.SEALAX
    0.971
    -0.035
    -3.5%
  • DATVF.PHLCHI
    1.033
    -0.036
    -3.4%
  • DATVF.LAXSEA
    2.041
    -0.059
    -2.8%
  • DATVF.VEU
    1.527
    -0.070
    -4.4%
  • DATVF.VNU
    1.404
    -0.040
    -2.8%
  • DATVF.VSU
    1.179
    -0.002
    -0.2%
  • DATVF.VWU
    1.506
    -0.047
    -3%
  • ITVI.USA
    9,646.100
    305.090
    3.3%
  • OTRI.USA
    6.600
    -0.170
    -2.5%
  • OTVI.USA
    9,653.700
    312.670
    3.3%
  • TLT.USA
    2.760
    0.020
    0.7%
  • WAIT.USA
    156.000
    -2.000
    -1.3%
  • DATVF.ATLPHL
    1.707
    -0.036
    -2.1%
  • DATVF.CHIATL
    1.840
    -0.138
    -7%
  • DATVF.DALLAX
    0.937
    0.021
    2.3%
  • DATVF.LAXDAL
    1.421
    -0.025
    -1.7%
  • DATVF.SEALAX
    0.971
    -0.035
    -3.5%
  • DATVF.PHLCHI
    1.033
    -0.036
    -3.4%
  • DATVF.LAXSEA
    2.041
    -0.059
    -2.8%
  • DATVF.VEU
    1.527
    -0.070
    -4.4%
  • DATVF.VNU
    1.404
    -0.040
    -2.8%
  • DATVF.VSU
    1.179
    -0.002
    -0.2%
  • DATVF.VWU
    1.506
    -0.047
    -3%
  • ITVI.USA
    9,646.100
    305.090
    3.3%
  • OTRI.USA
    6.600
    -0.170
    -2.5%
  • OTVI.USA
    9,653.700
    312.670
    3.3%
  • TLT.USA
    2.760
    0.020
    0.7%
  • WAIT.USA
    156.000
    -2.000
    -1.3%
Last MileNewsParcel

Some US shoppers dislike Amazon but use it to get free shipping — survey

A recent survey of 2,000 U.S. consumers indicates a fair number of people don’t much care for Amazon.com Inc.’s (NASDAQ:AMZN) practices but shop on Amazon’s site anyway because of the lure of free shipping.

The survey, conducted by Convey, a last-mile delivery IT provider, found that 24% of respondents had negative views of Amazon’s impact on the retail industry, while 27% felt “very or somewhat” negative about the company’s effect on the environment. However, 21% of respondents who worried about Amazon’s impact on the retail sector still bought half of their goods on its site. About 24% who thought Amazon’s behavior was damaging to the environment still bought half their stuff there.

In all, 47% of respondents said they used Amazon for about a quarter of their shopping, while 23% said they used the site for half of their shopping.

Why would respondents still use Amazon despite their misgivings over how it does business? Free shipping. About 80% of all respondents said that “fast, free shipping” was the main reason they shopped on Amazon. That was followed by a broad selection of merchandise, low prices and the “best online shopping experience,” in descending order.

Two factoids appear to stand out: First, one-quarter of all respondents said they would not use Amazon at all if they had to pay for shipping, while another 39% said they were unsure if they would use the site if they had to pay. Second, 55% said they would use Amazon even if goods arrived in three to four days, while only 12% said package arrivals within one to two days was essential to their using Amazon.

The findings lend credence to what has become counterintuitive thinking that not all consumers want next-day deliveries, and that there is still demand for relatively slower parcel arrivals as long as the shipping is free to the end user. A growing number of retailers are invested significant time and resources to build next-day delivery models when most shoppers may not want or need the service on a regular basis.

The survey’s methodology did not address why shoppers who disapproved of Amazon’s practices would stick with the company because of its free shipping policy when other retailers offer the same perk.

Tags
Show More

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.

Leave a Reply

Your email address will not be published. Required fields are marked *

Close