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TCA offering exclusive safety-oriented educational opportunity

Safety is said to be culture-based. Many carriers talk about safety, but few make real investments into building a culture that permeates safety at every turn.

Brian Fielkow, CEO of Houston-based Jetco Delivery and executive vice president of Montreal-based The GTI Group, has written on safety and its impact on rising insurance rates in the past.

“As safety experts and regulators have long advised, compliance does not ensure a safe operation. Operators need to create a culture that takes no prisoners and leaves no doubt about the role of every individual in creating a safe, profitable future. In a culture-driven organization, safety is neither a priority, a policy nor a program. It’s a nonnegotiable core value supported by incident-prevention strategies like these.  Safety is not a department – it’s a way of life,” Fielkow wrote in an article for FreightWaves.

The noted safety advocate and author is now offering insights on safety through an exclusive Truckload Carriers Association (TCA) member-only online program. Making Safety Happen is an instructor-led VIP workshop for trucking companies of all sizes.

“The trucking industry is facing a litigation and insurance crisis; costs are skyrocketing with no end in sight. Building a healthy safety culture is the single best way to address this crisis,” Fielkow said about the program. “This offering teaches you how to grow your safety culture. Whether you are getting started, struggling or seeking to bring your culture to a new level, this course will help you and your business.”

To sign up for the program, click here.

Making Safety Happen is open to all carriers, but right now TCA members will receive a discounted rate of $850; a savings of nearly $1,200, and receive special VIP treatment. To ensure participation in the first course, attendees must register before September 15. Space is limited.

The course offers hands-on instruction and features six 30-minute recorded sessions that will share tools that fleets can immediately customize and apply to their own operations. These include:

  • Establish safety as a core-porate value;

  • Decipher when good can be bad: identify and eliminate safety dysfunctions;

  • Engage your front-line team in your safety mission;

  • Create a just culture and ensure accountability for safe outcomes;

  • Apply the power of process; and

  • Utilize the right metrics: capture the leading indicator and practice prevention.

“These companies know that good safety is good business. And they view prevention as a moral imperative, a matter of doing the right thing in the eyes of employees, customers and competitors,” Fielkow wrote in his FreightWaves commentary.

TCA members participating in the Making Safety Happen program will receive an invitation to the Safety VIP Trucking in the Round sessions at the Truckload 2021: Nashville conference, and the opportunity to attend quarterly Safety in the Round webinars.

In addition, TCA members are being given the opportunity to attend member-only workshops led by Fielkow. These include:

  • Session 1: Safety Values vs. Priorities: Identifying Your Safety Gaps (Thursday, October 1 from 1 – 2:30 p.m. ET)

  • Session 2: Eliminating Your Safety Dysfunctions (Thursday, November 5 from 1 – 2:30 p.m. ET)

  • Session 3: Engaging Employees in Your Safety Mission (Thursday, December 4 from 1 – 2:30 p.m. ET)

  • Session 4: Creating Accountabilities for Safe Behaviors (Thursday, January 14 from 1 – 2:30 p.m. ET)

  • Session 5: Eliminating Defiance and Creating a Process that Your Team Understands (Thursday, February 4 from 1 – 2:30 p.m. ET)

  • Session 6: Identifying the Right Metrics to Assess Safety Performance (Thursday, March 4 from 1 – 2:30 p.m. ET)

TCA is offering businesses sponsorship opportunities in this exclusive TCA educational offering. Contact TCA’s Sponsorship and Sales Manager Alice Turner at or (571) 444-0314.

To learn more, or to get started, visit the following web page or contact

Brian Straight

Brian Straight leads FreightWaves' Modern Shipper brand as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler. You can reach him at