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The best recruiters live on the road — Taking The Hire Road

Using drivers to sell a trucking company

Driving a truck with a logo emblazoned on the side is essentially mobile advertising for carriers. A driver is getting eyes on that logo from pickup to drop-off. 

Putting eyes on your company can be the first step in getting new employees in the door, but for trucking companies, a major pipeline to employment can be found in driver referral programs. 

In this episode of Taking The Hire Road, host and DriverReach CEO Jeremy Reymer breaks down referral programs with RocketCDL co-founders James Robinson and Nate Tellis. Robinson and Tellis developed RocketCDL as a platform to mirror marketing strategies to drive participation in referral programs. 

Referral programs are essential in bringing in quality employees, says Tellis, especially in times such as now when driver shortages are rampant. 

Reymer says it is important to leverage all your assets when it comes to bringing in new talent, and companies’ existing employees are the best ambassadors for brand representation. 

RocketCDL aims to automate some of the referral process by providing a uniform platform for hiring managers to search through referred candidates. Robinson says, “Think of your driver referral program as an extension of your marketing department,” and aim for high levels of participation in that referral program.

F3: Future of Freight Festival


The second annual F3: Future of Freight Festival will be held in Chattanooga, “The Scenic City,” this November. F3 combines innovation and entertainment — featuring live demos, industry experts discussing freight market trends for 2024, afternoon networking events, and Grammy Award-winning musicians performing in the evenings amidst the cool Appalachian fall weather.

Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.