Truckstop acquires truckload procurement platform FreightFriend

Combination of solutions ‘will be a powerful tool for brokers and carriers alike’

FreightFriend is a cloud-based truckload procurement and carrier relationship management platform founded by Noam Frankel in 2011. (Photo: Jim Allen/FreightWaves)

Truckstop announced Tuesday it has acquired FreightFriend, a cloud-based capacity and freight management solution that matches shipments to carriers.

The acquisition gives Truckstop a technology platform for freight matching and building routing guides for shippers and brokers.

Truckstop will utilize FreightFriend’s technology to deliver solutions for in-network and out-of-network relationships in one centralized experience for brokers and carriers to manage and grow their networks, promote loads and trucks, receive intelligent matches and digitally book freight, company officials said.

“At Truckstop, we continue to invest in our industry-leading freight marketplace and compliance management offerings,” Kendra Tucker, Truckstop’s CEO, said in a news release. “With the acquisition of RMIS, and now the FreightFriend solution, we will further enable our customers to build and foster relationships that support the growth of their businesses.”

Terms of the transaction were not disclosed.

Chicago-based FreightFriend was founded in 2011. FreightFriend offerings include the Capacity Guru routing guide and Freight Guru intelligent freight matching.

Noam Frankel, founder and CEO of FreightFriend, said the company aims to help brokers and carriers manage relationships rather than just posting loads on public load boards.

“Relationships and trust are at the heart of moving freight efficiently, safely and profitably,” Frankel said in a statement. “We are thrilled to continue our mission of building trust and transparency in the freight market; the combination of the Truckstop and FreightFriend solutions will be a powerful tool for brokers and carriers alike to match freight, service their clients effectively and build a profitable business.”

Boise, Idaho-based Truckstop is one of the largest load board and freight marketplaces in the U.S., connecting carriers, brokers and shippers.

Click for more FreightWaves articles by Noi Mahoney.

More articles by Noi Mahoney

Borderlands: $18B LNG export terminal project moves forward at Texas seaport

DOL seeks misclassified Arizona delivery drivers who are owed millions

Pennsylvania carrier acquired for $53M by Texas firm

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Noi Mahoney

Noi Mahoney is a Texas-based journalist who covers cross-border trade, logistics and supply chains for FreightWaves. He graduated from the University of Texas at Austin with a degree in English in 1998. Mahoney has more than 20 years experience as a journalist, working for newspapers in Maryland and Texas. Contact nmahoney@freightwaves.com