One on one with Max Farrell: How WorkHound is taking a bite out of driver turnover

In an industry where driver turnover approaches 100% in the truckload segment, any ideas that can curb that mass exodus are welcomed. One company, WorkHound, has been gaining plenty of attention thanks to its anonymous driver feedback solution.

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On a recent company blog post, WorkHound explained why anonymous feedback is a benefit to companies.

“There’s no manager on earth who would say that they don’t value your feedback,” the blog starts. “In fact, it’s precisely the reason that many companies boast about their open-door policy.”

Unfortunately, for many companies feedback can be nonexistent when it is not anonymous. That’s where WorkHound is filling a gap.

According to the company, anonymous feedback promotes honesty, is specific in nature, and is actionable. “When people can open up, they share what they’re really feeling, no holds barred,” the blog notes.

The American Trucking Associations’ Trucking Trends for 2016 pegged the driver shortage at nearly 50,000 drivers. Noel Perry, Trucking and Transportation Expert with FTR, told FreightWaves last month that the introduction of electronic logging devices later this year could result in nearly 250,000 new drivers per quarter needed to make up for the expected productivity drop. With the cost to replace a driver running from $3,000 on the conservative end to as much as $10,000 in some estimates, it’s clear that turnover costs fleets.