Transflo announces Jim Rodi as new chief commercial officer

Jim Rodi has joined Transflo as chief commercial officer, with a focus on leading the company’s go-to-market strategies. Rodi was most recently executive vice president and group general manager of Trimble Transport & Logistics.

Transflo is a software provider of mobile workflow, telematics, and business process automation solutions to the transportation industry.

“We are thrilled to welcome Jim to the team,” said Frank Adelman, president and CEO of Transflo. “Jim brings decades of industry experience and a deep understanding of how our customer base is evolving within the rapidly changing transportation technology landscape.”

Rodi has served in leadership roles with Qualcomm (now Omnitracs), Rand McNally, and Trimble (including PeopleNet). He will guide Transflo’s go-to-market functions including sales, marketing, customer success, and business development while also collaborating with current management to guide overall corporate strategy and vision.

“Transflo’s position as a trusted technology partner, for both mobile workflow and infrastructure software solutions, creates a unique opportunity to work closely with customers to develop products addressing the next wave of carrier, broker and shipper pain points,” said Rodi. “I look forward to leading Transflo’s efforts to further strengthen these customer partnerships and drive efficiencies in their organizations.”

Earlier this year, Transflo announced that True Wind Capital, and in partnership with existing investors and management, had invested in the company.