Late-week snow storm coming to Denver freight market (with forecast video)

Volumes and rejections rising dramatically

Image: Colorado DOT

A snow storm will hit portions of the Denver freight market Friday and Friday night, from the high elevations and foothills of the Rockies to the plains of eastern Colorado.

SONAR Critical Events and radar: Thursday, Mar. 26, 2020, 10 a.m. EDT; North-central U.S snowstorm

This potent weather system could dump heavy snowfall in the high elevations of the Rockies surrounding the Denver area. There is some potential for heavy wet snow in the foothills, Palmer Divide, and across portions of the adjacent plains. Truckers may run into trouble spots and possible road closures on Interstates 70 and 76 in Colorado, as well as I-80 in western Nebraska.

Downtown Denver will likely just see a mix of rain and snow showers, but heavy snowfall isn’t unusual this time of year in the Denver metropolitan area. According to the National Weather Service (NWS), March is the snowiest month of the year in Denver. On average, the city received 10.7 inches in March, compared to only 5.7 inches in February and 7.0 inches in January.

https://vimeo.com/400943235

Impact on freight

Nationally, dramatic increases in outbound render volumes (SONAR: OTVI.USA) since March 1, have produced increases in outbound render rejections (SONAR: OTRI.USA) as stores are in a rush to restock empty shelves due to COVID-19 panic buying. So there’s a capacity crunch in many markets, including Denver.

The latest SONAR data from FreightWaves show Denver’s outbound tender rejection index (OTRI.DEN) has increased from 19% on March 1 to almost 28% yesterday, and outbound volumes are about 27% higher.

SONAR Tickers: OTVI.DEN, OTRI.DEN

Denver has the 22nd-highest level of outbound volumes in the country as of yesterday morning. The national OTVI has a base value of 10,000 based on trucking volumes on March 1, 2018. The index moves in proportion to the total observable outbound tender volume among the 135 freight markets nationwide.

Tender rejections are the percentage of electronic, contracted loads offered by shippers that carriers turn down. In this case, carriers are rejecting a high amount of freight because they literally may be at full utilization and do not have any excess capacity to take on the loads.

But even carriers who have available drivers may balk even more at picking up loads in Denver until the impending winter-like storm passes. This would tighten capacity a bit more in the market.

This weekend

The Denver-area storm system will rapidly move into the northern Great Lakes Saturday through Sunday. The storm will produce a swath of snow from parts of Nebraska and South Dakota to Minnesota, northern Wisconsin, and upper Michigan. Total snowfall accumulations will be approximately 2 to 6 inches with localized areas of up to 8 inches. Wind gusts will reach 25 to 35 mph, resulting in areas of blowing snow and reduced visibility.

SONAR Tickers: OTVI.DEN, OTRI.DEN

This won’t likely turn into a major blizzard, but minor to moderate delays in freight flows are possible. But, except for Denver, freight markets in the impact zone (outlined in red on the SONAR map directly above) have low outbound volumes. This is indicated by their light blue and white shadings on the same map.

Have a great day! Please stay healthy and be careful out there!

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now