Insights

Julie Van de Kamp Wednesday, April 8, 2026

SONAR Launches Bulk Trucking Contract Rate Benchmarks via API, Bringing Pricing Transparency to One of Freight’s Most Opaque Segments

First standardized, accessible bulk freight rate data delivers outbound state-based pricing and round trip rates to shippers, carriers, and logistics operators CHATTANOOGA, Tenn. — April 8 2026 — SONAR today announced the launch of Bulk Rates within the SONAR API, delivering the first standardized contract rate benchmarks for bulk trucking — a segment of the […]

Read More »
Julie Van de Kamp Wednesday, April 8, 2026

SONAR Expands Coverage Guide with Enhanced Scoring, Richer API Data, and Direct Load Integration via Coverage Guide Connect

Three updates to SONAR’s load prioritization and coverage strategy tool give carrier sales teams deeper lane intelligence, more actionable guidance, and a live connection between internal freight systems and the market. CHATTANOOGA, Tenn. — April 8, 2026— SONAR today announced a significant expansion of Coverage Guide, SONAR’s load prioritization and coverage strategy tool, with three […]

Read More »
Julie Van de Kamp Wednesday, March 25, 2026

SONAR and Prodensus Partner to Help Freight Brokers Win More Business, Before the Competition Even Responds

New integration puts real-time market intelligence directly into the hands of reps processing freight RFPs, cutting response time from hours to minutes. In freight sales, five minutes can be the difference between winning a contract and losing it to a faster competitor. A new strategic partnership between Prodensus and SONAR is designed to close that […]

Read More »
Julie Van de Kamp Thursday, March 5, 2026

SONAR Launches New Geopolitical Alert and Fuel Dashboards to Help Supply Chains Navigate Iran Conflict Volatility

SONAR, the leading provider of event-driven supply chain intelligence, announced new platform enhancements designed to help logistics professionals monitor and respond to potential disruptions stemming from the escalating conflict involving Iran. A new Geopolitical Alert has been added to the Executive Dashboard, giving users immediate context on global developments and curated links to resources that […]

Read More »
Julie Van de Kamp Tuesday, February 24, 2026

SONAR Launches 30-Day Free Trial of Blue to Blue iOS App for First-Time Users

SONAR, the leading freight market intelligence platform, today announced a limited-time promotion offering its Blue to Blue iOS app free for 30 days to first-time users. The promotion runs through March 31, 2026, giving freight professionals full access to real-time lane-level intelligence directly from their mobile devices. Built for brokers, carriers, and shippers who need […]

Read More »
Julie Van de Kamp Thursday, February 12, 2026

SONAR Delivers Elevated Global Ocean Intelligence with New Supply/Demand & Commodity Dashboards — Plus Faster, Smarter Rate Tools

Global ocean markets don’t move in isolation. Booking behavior in Asia today becomes capacity pressure in U.S. truckload networks weeks later. Port delays ripple into intermodal congestion. Commodity shifts reshape inland demand patterns. To help supply chain leaders stay ahead of those shifts, SONAR has officially replaced Container Atlas with two powerful, purpose-built dashboards: Ocean […]

Read More »
Julie Van de Kamp Wednesday, February 11, 2026

SONAR: The Ultimate Cure for Market Pain

Use SONAR’s Forward-Looking Market Intelligence (NOT just historical data) as preventative medicine for your market pain. Who SONAR Helps: Avoid getting caught flat-footed, most tools tell you what has already happened, SONAR provides context and leading indicators to help you act proactively. What competitors do: Competitor Type Limitation Rate platforms (DAT, Truckstop, Xeneta, etc.) Benchmarking […]

Read More »
Julie Van de Kamp Wednesday, February 11, 2026

How to Make Smarter Tender Acceptance Decisions (Part 1)

As tender rejection rates surge nationally to over 14%, compared to just 5.5% last year at this time, be sure you’re focusing o your “take” strategy rather than just your freight coverage strategy. Watch this brief webinar to learn how to use SONAR’s Quick Rates Chrome Extension and Rate Intelligence tools to inform your tender […]

Read More »
Rob Carpenter Thursday, January 29, 2026

Bomb Cyclone Bearing Down on Mid-Atlantic and New England: What Drivers and Fleets Need to Know

The National Weather Service is forecasting a “significant East Coast winter storm threat” for this weekend, with a coastal low forming Friday and rapidly intensifying into a bomb cyclone as it tracks up the Eastern Seaboard. If you’re running freight anywhere from the Carolinas to Boston over the next five days, you need to pay attention right now.

Read More »
Mary O'Connell Saturday, January 24, 2026

Assessing the first wave of Winter Storm Fern

The first wave of Winter Storm Fern has fallen over the Southeast and lower Midwest. As predicted, the dividing line between ice and snow remains Interstate 40. Major interstates are shut down across the country in various spots.  Interstate 70 is closed in various spots throughout Missouri, fairly close to St. Louis, as a result […]

Read More »
Mary O'Connell Friday, January 23, 2026

Assessing the full impact of Winter Storm Fern 

24 hours out from a major winter weather event becomes the perfect window for assessing the full impact of what’s to come. That’s when meteorologists get a clearer picture of what’s actually going to happen. For the most part, the areas affected haven’t changed, just the accumulation numbers get more confident and where cities are […]

Read More »
Mary O'Connell Thursday, January 22, 2026

When ice, not snow, brings freight to a standstill

That is the reality facing shippers and carriers as a sprawling winter system stretches from the Lower Midwest into the Southeast. North of Interstate 40, conditions resemble a familiar winter pattern: snow, cold, and manageable delays. South of it, Arctic air at the surface collides with warmer air aloft, creating a corridor of freezing rain […]

Read More »
John Kingston Tuesday, January 13, 2026

Benchmark diesel down 8th straight week

The consecutive week streak of declines in the benchmark retail diesel price is now eight, but market conditions are suggesting it might be a challenge to reach nine. The Department of Energy/Energy Information Administration average weekly retail diesel price declined 1.8 cents/gallon in the price published Tuesday, effective Monday. The latest price is $3.459/g.  It’s […]

Read More »
Julie Van de Kamp Wednesday, January 7, 2026

How are Freight Brokers Staying Afloat?

A Unit-Economics Reality Check Looking at the shocking December 2025 metrics, we couldn’t help but wonder how brokers are surviving. While, by almost any surface-level metric, freight brokerage volumes look healthy. Loads are moving. Capacity is abundant. Rates have stabilized off the bottom. And yet, across the industry, broker layoffs continue, balance sheets remain under […]

Read More »
Mary O'Connell Friday, November 21, 2025

TITAN Containers introduces ArcticStore Horizon, environmentally friendly portable cold room

TITAN Containers is making a bold play to redefine what sustainable cold storage looks like with the launch of ArcticStore Horizon, a portable cold room engineered to slash energy use and global warming potential at a scale the industry hasn’t seen before. Horizon delivers an average 55% reduction in energy consumption and uses a near-zero-GWP […]

Read More »
Julie Van de Kamp Monday, November 10, 2025

How brokers can navigate the capacity crunch using SONAR

The SONAR platform offers numerous applications and abundant data to help brokers stay ahead in the increasingly volatile truckload market. Unique datasets—such as tender rejections and volumes—help users recognize when the market is shifting and understand the depth of its impact beyond transactional activity. SONAR also provides robust spot and contract rate data derived from […]

Read More »
Julie Van de Kamp Monday, November 10, 2025

SONAR Product Demos and Spotlights from F3 2025

Executive Summary At the F3 event in Chattanooga, a series of new products and platform updates were showcased, all centered on making data more accessible, easier to use, and actionable for users. The updates spanned the entire Sonar platform, introducing new dashboards, powerful AI-driven insights, and key partnerships to create a more integrated user experience. […]

Read More »
John Kingston Tuesday, October 21, 2025

Benchmark diesel price down more than 13 cts/g in three weeks

The benchmark diesel price used for most fuel surcharges dropped in excess of 4 cents/gallon for the third consecutive week, with the price at the pump catching up to significant declines in futures prices from several weeks ago. The Department of Energy/Energy Information Administration average weekly retail diesel price fell 4.5 cts/g to $4.62/g, effective […]

Read More »
Matt Herr Thursday, October 16, 2025

Amazon Freight Partners: Redefining Driver Careers in Transportation

Over the past several years, the transportation industry has struggled to keep pace with soaring e-commerce demand. Against this backdrop, Amazon developed the Amazon Freight Partner program to create opportunities within its middle-mile logistics network for both leaders looking to start a transportation business and professional CDL-A drivers looking to expand their driving career.

Read More »
Michael Baudendistel Monday, October 13, 2025

Container Atlas gets granular

Last week, SONAR released a new dashboard within the Container Atlas application, titled Maritime Trade Console.  This is the latest of the dashboards added to SONAR and, like the others, is intended to enhance SONAR’s usability and is powered by Google Looker. It includes details on ocean data that haven’t been released elsewhere, as bookings […]

Read More »
Julie Van de Kamp Thursday, October 2, 2025

SONAR Releases SONAR Quick Rates Chrome Extension

A new Google Chrome plug-in, SONAR Quick Rates, is now available in the Chrome Web Store, bringing the power of SONAR’s market intelligence directly into users’ browsers for faster quoting and decision-making. The extension is designed to create efficiency for brokers, shippers, carriers, and logistics professionals by allowing them to access critical data without leaving […]

Read More »
Julie Van de Kamp Friday, September 19, 2025

Have you seen SONAR Maps lately?

Last week, SONAR released enhancements to their map widget, this week, they made maps easier to access and use.  Enhanced Map Widget SONAR redesigned the Map Widget to make it more powerful, intuitive, and user-friendly than ever. What’s New This week, SONAR added Maps to the main menu in the UI to make the overall […]

Read More »
Julie Van de Kamp Monday, September 15, 2025

Rediscover SONAR at the F3 Future of Freight Festival

If you haven’t checked out SONAR lately, be sure you do! We’ve rolled out more features and product enhancements this year than in many of the past years combined—and the F3 Future of Freight Festival in Chattanooga this October is the best place to see them in action. Download the attached white paper here for a summary […]

Read More »
Julie Van de Kamp Tuesday, August 19, 2025

Everstream Analytics Partners with FreightWaves and SONAR to Bring Advanced Risk Intelligence to SONAR Platform Users 

Global supply chain risk leader extends reach to over one million logistics professionals, delivering 15+ years of proven weather analytics through industry leading freight intelligence platform  SAN MARCOS, Calif. and CHATTANOOGA, Tenn. – August 19, 2025 – Everstream Analytics, the global leader in supply chain risk management and predictive insights, today announced a strategic partnership […]

Read More »