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Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Mar - 2024 -
12 March
Ashley Coker Prince

Werner moves into the future with innovative vision, commitment to customers

Werner dedicates itself to helping shippers navigate the challenges and opportunities of today’s market, making it an ideal carrier for those looking to be on the front lines of the future of transportation.

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08 March
Ashley Coker Prince

Culture and innovation success – Taking the Hire Road

Ben Schill, CEO of Wisconsin-based Paper Transport, joined Jeremy Reymer on this week’s episode of Taking the Hire Road.

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04 March
Ashley Coker Prince

Riding trucking’s waves: Freight market cycles and the driver pool – Taking the Hire Road

On a recent episode of Taking the Hire Road, guest host Leah Shaver, president and CEO of The National Transportation Institute, and Avery Vise, vice president of trucking at FTR, discussed the data behind trucking, the economy and the labor market.

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Feb - 2024 -
29 February
Ashley Coker Prince

A modern-day CDL Renaissance man – Taking the Hire Road

Michael Lombard, president of Lombard Trucking, joined Jeremy Reymer on a recent episode of Taking the Hire Road.

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Ashley Coker Prince

Tenstreet offers modern tech solutions tailored to private fleets

When software providers do not cater to private fleets, both the provider and the carrier suffer.

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28 February
Ashley Coker Prince

Transportation solar panels solve parasitic drains and extend battery life

The benefits of adding solar panels far outweigh the time and money associated with acquiring and installing the panels.

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27 February
Ashley Coker Prince

Discipline, reward, retention: The grind with Jason Douglass – Taking the Hire Road

Douglass is dedicated to being the best version of himself he can be, and that same drive fuels his desire to create a work environment that helps drivers excel.

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Ashley Coker Prince

Mexico offers attractive alternative for manufacturers exiting China

As companies begin their nearshoring efforts, they will need to develop strong relationships with the right cross-border partners to ensure success.

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26 February
Ashley Coker Prince

Shippers can unlock serious cost savings with order optimization

Shippers can unlock 10-15% cost reduction via an analytical approach, handled entirely by a trusted partner

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21 February
Ashley Coker Prince

How to use transportation business intelligence to drive profitability

Leveraging data hinges on understanding data. That is where third-party partners like Körber Supply Chain can make all the difference. 

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16 February
Ashley Coker Prince

In age of AI, data connectivity is more important than ever

Samsara is working to create a system of record specific to physical operations, helping users conceptualize variables like fuel consumption and asset location.

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08 February
Ashley Coker Prince

Recruiting and retention leadership – Taking the Hire Road

Sadie Church, president of Recruit Hire Retain, joined Jeremy Reymer on a recent episode of Taking the Hire Road. The duo dove into Church’s trucking industry background and her passion for helping carriers improve their recruiting and retention processes.

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02 February
Ashley Coker Prince

Leading people: From the fleet to the mayor’s office – Taking the Hire Road

Shawn Brown, vice president of safety with Cargo Transporters and mayor of the City of Claremont, North Carolina, joined Jeremy Reymer on a recent episode of Taking the Hire Road.

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01 February
Ashley Coker Prince

How brokers can avoid cargo coverage ‘gotcha’ situations

This ambiguous landscape makes it even more crucial for 3PLs to understand what their cargo insurance does — and does not — cover.

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Jan - 2024 -
31 January
Ashley Coker Prince

Grit and determination: In pursuit of the American Dream – Taking the Hire Road

On this week’s episode of Taking the Hire Road, host Jeremy Reymer chatted with Marina Ivanov, co-founder of Apex Transit, a North Carolina-based carrier.

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Ashley Coker Prince

Understanding the underwriter: How a proactive approach to insurance renewals can save you money

Reliance Partners Executive Vice President of Sales Jackson Alexander believes that understanding the underwriters point of view can help carriers navigate the insurance renewal process.

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30 January
Ashley Coker Prince

Rail gets high-tech upgrade moving into 2024

Rail is often characterized as one of the more “old school” transportation options, but recent developments in the space have challenged that narrative.

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Ashley Coker Prince

Carriers can reduce legal, financial risk with more frequent MVR monitoring

While FMCSA has issued minimal requirements for MVR checks, carriers doing only the bare minimum are creating and perpetuating visibility gaps that leave their fleets vulnerable.

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29 January
Ashley Coker Prince

Carriers need True Non-Recourse factoring as brokers continue to close up shop

Brokers and carriers are still feeling the sting of the ongoing freight recession, and factoring companies can be critical partners during this time.

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26 January
Ashley Coker Prince

Common traits of the best-performing fleets – Taking the Hire Road

On this week’s episode of Taking the Hire Road, host Jeremy Reymer was joined by KSM Transport Advisors Chief Operating Officer Chris Henry.

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12 January
Ashley Coker Prince

Strategic cargo theft growth pushes industry fraud toward all-time high

Strategic theft is particularly insidious because it often involves fraudsters manipulating the very tools that companies implemented in order to make their supply chains more efficient. 

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10 January
Ashley Coker Prince

Lenzing levels up supply chain transparency with real-time shipment, carbon visibility from project44

project44 has consistently worked to bring greater transparency and visibility to the ocean sector, launching a suite of solutions powered by AI and machine learning.

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Ashley Coker Prince

Truck hijackings on the rise in Mexico

Despite often being more dangerous in nature, cargo-related crimes in Mexico receive a fraction of the attention that is afforded to similar issues happening in the U.S. and Canada.

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Dec - 2023 -
28 December
Ashley Coker Prince

Young 3PL set to add 20 jobs in 2024 despite difficult market

Waggon plans to add multiple new employees to its roster in 2024. Above all, it is important for these new hires to be curious and excited to learn.

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27 December
Ashley Coker Prince

Market poised for mid-2024 upswing

Despite what Reliance Partners CFO Thom Albrecht has dubbed a “brutal winter,” supply chain companies can look forward to renewed hope as the market begins to shift in the spring and summer.

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Ashley Coker Prince

Rewarding drivers for fuel-efficient behavior goes a long way

Negative driving behaviors — including speeding, rapid acceleration and harsh braking — can have a serious impact on fuel economy and, ultimately, a carrier’s bottom line.

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26 December
Ashley Coker Prince

Relationships provide layer of protection against supply chain fraud

Joining a network of industry professionals provides a tangible sense of security in today’s market. This is especially true in the billing and payment space.

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19 December
Ashley Coker Prince

How coaching can keep drivers safe during the holidays and beyond

The days between November and January are often dubbed the “happiest time of the year,” but this time span can also be the most dangerous for drivers.

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18 December
Ashley Coker Prince

The AI advantage: Shaping the future of enterprise efficiency

While navigating shifting market conditions can be stressful, shippers that focus their attention on increasing their own operational efficiency and cost-effectiveness can thrive during this time.

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14 December
Ashley Coker Prince

Intersection of tech and fraud: Brokers, carriers must work together to secure supply chain

The widespread adoption of digital solutions has created opportunities for scammers across the supply chain. 

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12 December
Ashley Coker Prince

True nonrecourse factoring offers unparalleled protection for carriers

Strong partnerships will be necessary to ensure carriers can keep moving — and keep getting paid — into 2024, allowing for a more measured approach for owner-operators and fleets to manage their cash flow.

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11 December
Ashley Coker Prince

DDC tackles industry’s unstructured data issue with new solution

Every time data has to be copied or rekeyed, the process slows down the supply chain and increases the risk of introducing errors.

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04 December
Ashley Coker Prince

Tackling supply chain friction to achieve high-velocity supply chain operations

On a day-to-day basis, friction is characterized by manual processes, inefficient workflows and high volumes of human involvement.

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Nov - 2023 -
30 November
Ashley Coker Prince

Essential fraud prevention strategies for freight brokers, carriers

All types of cargo fraud are on the rise. Brokers, specifically, should be especially aware of two growing types of fraud: double brokering and cyberattacks.

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Ashley Coker Prince

Shippers, haulers can work in unison to change the future of the supply chain

Shippers and haulers are often positioned as disparate powers being forced to work together to achieve a common goal. Players throughout the logistics industry have accepted this perceived disconnect between shippers and haulers for far too long.

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Ashley Coker Prince

Collaboration stops cargo crime in its tracks

The ongoing recession has left both companies and individuals in financial turmoil, pushing existing bad actors to increase their fraudulent activities and prompting new fraudsters to enter the arena.

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Ashley Coker Prince

Renewable diesel creates pathway to cleaner transportation industry

The transportation sector is actively looking for ways to reduce greenhouse gas emissions. This has created increased demand for cleaner, more innovative fuel sources, like renewable diesel.

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29 November
Ashley Coker Prince

What you need to know about the California intrastate ELD mandate

The California Highway Patrol has issued a final rule requiring ELD use by intrastate drivers on and after Jan. 1, 2024.

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28 November
Ashley Coker Prince

Electric fleets made possible through innovative infrastructure partnerships

Many fleet owners have become laser focused on moving away from diesel fuel, which accounts for the majority of greenhouse gas emissions in the sector. Heavy-duty electric trucks are poised to be one of the primary solutions to this issue.

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27 November
Ashley Coker Prince

Projected 2024 industry trends position rail as optimal shipping option

Next year’s transportation environment is expected to see gains in three key areas: service, sustainability and technology. Rail has made strides in all three, making it a viable, affordable option for shippers.

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20 November
Ashley Coker Prince

Carriers must act now to avoid FMCSA portal lockouts

In light of the growing prevalence of cybersecurity breaches, the Biden administration issued a mandate requiring all federal agencies to conduct multifactor authentication as part of the government’s zero trust security strategy.

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17 November
Ashley Coker Prince

Beyond hub-and-spoke: Flock Freight’s overhaul of freight transportation

FlockDirect uses real-time data to pool freight for multiple customers going in the same direction. The solution effectively dismantles the physical hub-and-spoke constraints that have defined the supply chain for more than a century.

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16 November
Ashley Coker Prince

New app brings freight brokerage into the 21st century

TRAUXIT is on a mission to modernize the trucking industry by introducing a technological offering that creates a win-win situation for carriers and shippers alike.

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08 November
Ashley Coker Prince

Efficiency in motion for trucks and trailers

Truck Sail has set out to help trucking companies do just that by installing aerodynamic, drag-reducing devices on their trucks. This not only saves fuel costs, but also extends the working life of trucks and trailers through energy demand.

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03 November
Ashley Coker Prince

Machine learning makes extended visibility options a reality

By providing door-to-door visibility capabilities — and paving the way for stronger connections between industry players — project44 can help shippers and logistics service providers more from reactive to proactive.

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Ashley Coker Prince

Shared truckload creates pathway to efficiency for enterprise shippers

It is crucial for shippers to build flexibility into their transportation plans. This ongoing volatile environment has created an opportunity — and a necessity — for companies to take another look at how they move freight.

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Ashley Coker Prince

How PSPs lead to better data-driven decisions – Taking the Hire Road

Jeremy Reymer, founder of DriverReach, is joined by industry friend and ally Yvonne Glover, director of operations at Tyler Technologies, an organization that builds solutions aimed at helping the public sector operate more efficiently.

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Oct - 2023 -
26 October
Ashley Coker Prince

Brokers should use technology to stand out this RFP season

While indications of a freight market shift are heartening for carriers, their strongest impacts will not be seen until well after the conclusion of the next bid season.

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Ashley Coker Prince

Nearshoring underscores value of North American cross-border partnerships

North American manufacturing and retailers have been focused on moving their operations out of China — and closer to home — over the past few years.

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25 October
Ashley Coker Prince

EV investments ramp up across the American South

Electric vehicle manufacturing efforts have been marching south. In fact, EV manufacturing investments in the Southeast alone reached $54.6 billion in 2022 –– a 128% year-over-year increase, according to the Southern Alliance for Clean Energy.

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16 October
Ashley Coker Prince

How well are you using technology to reduce operating costs?

New technologies are hitting the market daily, and these tools are capable of improving everything from driver selection to litigation outcomes.

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Ashley Coker Prince

Project44 continues to reshape industry through data-driven partnership with Google Cloud

The logistics industry is collaborative by nature, and project44 regularly embraces partnerships to create and improve data-driven solutions for their customers. Over the past few years, Google Cloud has become one of the company’s most impactful partners.

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12 October
Ashley Coker Prince

4 ways to help protect your fleet while hauling lithium ion batteries

The nature of lithium-ion batteries — and the gasses they produce while burning — make it difficult for even the most prepared fire departments to extinguish these fires.

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11 October
Ashley Coker Prince

India offers wealth of opportunities for manufacturers seeking to expand

India’s population — and its designation as the most populous country in the world — is one of its biggest advantages. The sheer number of people in India contribute to both the nation’s plentiful workforce and its huge consumer market.

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06 October
Ashley Coker Prince

Upcoming Broker-Carrier Summit looks to shake up industry norms

While phone calls can open up lines of communication, their effectiveness at creating well-rounded, nuanced connections is limited. This is especially true when conversations revolve solely around the details of doing business.

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Ashley Coker Prince

Boosting the bottom line with compliance and wellness – Taking the Hire Road

In this episode of Taking the Hire Road, Jeremy Reymer, founder of DriverReach, is joined by a great industry friend and fellow compliance nerd, Stacey Gibson. Gibson is personnel operations manager at TLC Cos.

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Ashley Coker Prince

Now is the time to add rail to your supply chain

In addition to financial benefits, rail offers shippers a simple, well-established way to ramp up their focus on sustainability and reduce their greenhouse gas emissions.

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02 October
Ashley Coker Prince

Big leap forward for fleet electrification: Prologis launches accessible EV charging infrastructure

The logistics industry continues to be a strong area of focus for government leaders hoping to reduce greenhouse gas emissions and slow the progression of transportation-related climate change. As a result, legislators are driving emission-cutting regulations forward at breakneck speeds. 

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Sep - 2023 -
29 September
Ashley Coker Prince

Simplified rewards system designed to support driver retention

Often, the final straw for drivers is simply feeling unheard, unseen or unappreciated by their carriers. The right rewards program can help solve that problem.

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Ashley Coker Prince

Online shopping takes lead over brick-and-mortar stores in holiday season upset

In light of today’s soft economic conditions and high inflation rates, companies should have plans in place for providing standout service without blowing their own budgets going into peak season.

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Ashley Coker Prince

Current market conditions offer opportunity to strengthen intermodal relationships

While volatile markets are inherently difficult to navigate, they also provide an opportunity for enhanced relationship building between shippers and their transportation partners.

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Ashley Coker Prince

Driver appreciation WEAK? Give authentic thanks – Taking the Hire Road

In this episode of Taking the Hire Road, Jeremy Reymer, founder of DriverReach, is joined by an industry friend and leader in recruiting, Jason Crowell, director of recruitment at Custom Commodities Transport.

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28 September
Ashley Coker Prince

Trucking job platform provides needed alternative to expensive old school recruiting methods

Recruiting costs for companies with a frequent hiring need often exceed thousands of dollars per driver. In an economic environment that has left most carriers strapped for cash, this financial burden can be insurmountable.

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27 September
Ashley Coker Prince

XPO continues on growth path despite soft economic conditions

Soft economic conditions have prompted many companies to swap out previously devised growth strategies for more conservative “stay afloat” plans. This is not the case for XPO.

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26 September
Ashley Coker Prince

Brokers must bring operations, accounting teams together to boost cash flow

Brokers know that cash flow is one of the most critical aspects of their companies’ success — or failure. Despite this, the primary focus of popular industry technologies lies in freight delivery, not necessarily extending to proof of delivery or payment collection.

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Ashley Coker Prince

China Plus One strategy offers best of both worlds for manufacturers, retailers

By employing the China Plus One strategy, companies can hedge against the headwinds they are facing in China while still benefiting from the country’s wealth of resources and well-established supply chain processes.

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22 September
Ashley Coker Prince

Carriers level up communication expectations for driver results – Taking the Hire Road

During this episode of Taking The Hire Road, guest host Leah Shaver, president and CEO of the National Transportation Institute, chats with Kameel Gaines, founder, president and CEO of Rig on Wheels, a third-party driver recruiting firm.

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19 September
Ashley Coker Prince

Shippers buoyed by strong 3PL, carrier partnerships amid LTL crunch

The Yellow bankruptcy represents one of the biggest industry shakeups of the past two decades. Remaining less-than-truckload carriers and shippers alike continue to feel the impacts of the company’s shutdown.

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06 September
Ashley Coker Prince

Creating a more cyber secure supply chain requires group effort

When the ELD mandate was put into effect, fleets across the nation became vulnerable to cybersecurity threats.

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Aug - 2023 -
31 August
Ashley Coker Prince

Shippers, carriers must work together to solve detention crisis

At the end of the day, logistics is a relationship-driven industry. Solving widespread issues – like detention time – requires collaboration between all shippers and carriers.

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Ashley Coker Prince

Open platforms hold key to supply chain optimization

Despite the growing importance of interoperability in supply chains, there are more technology companies marketing closed platforms than ever before.

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Ashley Coker Prince

Automated quoting solution helps brokers win more freight

LiveQuote allows brokers to send their shippers automated quotes tailored to each company’s expectations, capacity and requirements.

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30 August
Ashley Coker Prince

Is there relief in sight for trucking companies?

The market is still depressed, but recent layoffs and closures have fueled enough uncertainty to make some players wonder about changing market tides.

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24 August
Ashley Coker Prince

Increasing supply chain velocity with combined FTL, yard visibility

Issues in the yard can threaten tight delivery windows just as much as issues on the road. Every inefficiency in the supply chain creates a domino effect, but so does every improvement.

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22 August
Ashley Coker Prince

Tai helps brokers tame unruly email inboxes

Tai has been working on email improvements utilizing AI and machine learning for over three years now. . Most recently, the company introduced a new email feature – helping brokers write emails.

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21 August
Ashley Coker Prince

How parcel shippers are leveraging accurate SKU data to save millions

Shippers are exploring new technologies to mitigate rising costs and hit sustainability goals, but to maximize results they need to have a rock-solid foundation of data and a streamlined dimensioning process.

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18 August
Ashley Coker Prince

SH 130 offers reprieve from Central Texas bottlenecks

Traveling all 41 miles of the SH 130 toll road will cost drivers about $32. The value proposition lies primarily in saved time and predictability, a commodity that invariably aligns with money in the transportation world.

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Ashley Coker Prince

Freight agent autonomy: What does it take?

For freight agents attempting to navigate today’s volatile market, partnering with the right company can mean the difference between success and failure.

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14 August
Ashley Coker Prince

Eradicating data silos is crucial to unlocking power of today’s technology

The fleet management ecosystem has undergone a serious technological transformation over the past several years, leading to more data being collected than ever before.

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08 August
Ashley Coker Prince

Waterfall tracking takes automation to new heights

“Waterfall tracking” means that a visibility provider, like Trucker Tools, automatically assigns the best available tracking method to each individual load based on information provided when the track was created and what the company already knows about the carrier.

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07 August
Ashley Coker Prince

Next-gen routing solution promises to boost profitability, service levels

Modern tour planning tools — like HERE Tour Planning API — make next-generation route visibility and optimization possible.

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03 August
Ashley Coker Prince

Drivers on demand: How F|Staff brings flexibility for all – Taking The Hire Road

Jeremy Reymer, CEO and founder of DriverReach, is joined on this episode of Taking The Hire Road by a great friend and innovative leader, Justin Clarke. Clarke is the founder and CEO of F|Staff, an on-demand truck driver staffing company.

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01 August
Ashley Coker Prince

Tenstreet provides smoother connection between drivers, carriers through continued acquisitions

The team at Tenstreet prides themselves on being visionaries and problem solvers, always working to increase the company’s offerings while solving client pain points.

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Jul - 2023 -
31 July
Ashley Coker Prince

Scorecards hold the key to shifting industry pricing power

Companies that are able to make data-driven decisions gain a competitive edge over their peers in any market.

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28 July
Ashley Coker Prince

Who’s the champion for drivers in your fleet? – Taking The Hire Road

NTI works to provide carriers with actionable data and benchmarking studies, enabling them to make informed decisions about their own compensation packages.

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Ashley Coker Prince

Improving broker reputation starts with integrity

When brokers remember their role as communicators, they are able to build stronger relationships with both their shipper customers and their carrier partners.

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26 July
Ashley Coker Prince

Choosing the right temp-controlled partner can provide profit boost

Cold chain failures lead to the same profit losses and headaches as other supply chain mishaps, but on a much greater scale.

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24 July
Ashley Coker Prince

Uniforms can protect drivers from dangers of extreme weather

The effects of dangerous weather conditions on drivers can range from minimal to detrimental, and not only when they’re driving.

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20 July
Ashley Coker Prince

Trailblazing trucking: Gregg Troian’s progressive pursuit of innovation – Taking The Hire Road

PGT is well known for its innovative approach to all things flatbed. The company applies this same attitude to driver hiring and training.

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Ashley Coker Prince

Lanefinder makes no-risk recruiting a reality for trucking industry

CDL job platform Lanefinder pioneers new hiring model to aid trucking companies amid freight recession

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18 July
Ashley Coker Prince

It is time to take control of low-volume contract lanes

Low-volume contract lanes are often overlooked due to their size, but if mismanaged, these small volumes can have a large impact on a shipper’s bottom line.

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12 July
Ashley Coker Prince

How nearshoring is unlocking growth opportunities for LTL industry

Canada and Mexico are seeing tremendous growth as a result of nearshoring efforts. This has generated significant interest in cross-border capabilities.

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Jun - 2023 -
29 June
Ashley Coker Prince

Relay Payments, Amous TMS and PURE Freight Lines team up to stop fuel fraud

Partnering with Relay for digital fuel payments — and utilizing its integration through Amous — has completely eliminated fuel theft for PURE, saving the company an average of $10,000-$15,000 per month.

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Ashley Coker Prince

Rating, booking APIs make complete procurement automation possible

These new API offers from p44 represent the next step in supply chain connectivity, paving the way to a more transparent and collaborative future.

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Ashley Coker Prince

AI is not ready to tackle human nuances within logistics industry

People remain invaluable in solving the unanticipated problems that arise in the course of everyday operations.

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28 June
Ashley Coker Prince

It is time for brokers to leverage integrations as selling points

By making integrations accessible and affordable, Bitfreighter enables brokers to enter into the once-dreaded “EDI conversation” with shippers on the front end, using connectivity as a selling point.

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Ashley Coker Prince

Daylight Transport leads pack in service, sustainable infrastructure investment

Daylight recently opened the first LEED-certified trucking facility in Texas, proving its continued commitment to both sustainability and the people of the Lone Star State.

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Ashley Coker Prince

How AI is transforming transportation planning and execution

AI is helping the logistics industry solve a massive coordination problem to establish transportation reliability and save shippers, carriers, and brokers a serious amount of time and money.

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27 June
Ashley Coker Prince

Real-time visibility helps halt cross-border fraud

Criminals looking to steal high-value cargo are attracted to the vulnerabilities associated with international border crossings.

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26 June
Ashley Coker Prince

Tackling fraud requires industrywide collaborative effort

The marketplace is at its most fragile when rates plummet and virtually every carrier is scouting out opportunities to earn more. Unfortunately, many of the “too good to be true” rates carriers come across in a precarious market are just that: not true.

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