Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Feb - 2026 -
18 February
Ashley Coker Prince

Why Use a Dedicated Private Fleet in 2026?

Through the integration of its recent FirstFleet acquisition, Werner has solidified its position as a top five Dedicated provider.

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16 February
Ashley Coker Prince

Carriers anticipate pricing power while shippers plan for flexibility in 2026

The freight market is entering 2026 with cautious optimism replacing the extreme volatility of recent years. As market dynamics evolve, shippers and carriers are approaching the year with notably different strategies, according to new survey data from Echo Global Logistics. Echo surveyed 1,024 shippers and 832 carriers between October and November 2025, capturing expectations that […]

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03 February
Ashley Coker Prince

Navigating complexity: How comprehensive logistics solutions drive resilience

At FreightWaves’ 2025 F3: Future of Freight Festival, Christopher Clemmensen, Executive Vice President of Marketing at Echo Global Logistics, sat down with Brad Guinane, Chief Revenue Officer at SONAR, to discuss how shippers are navigating today’s increasingly complex freight environment and building more resilient, end-to-end supply chain strategies.

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Ashley Coker Prince

Echo embraces bottom-up AI strategy to transform operations

At FreightWaves’ 2025 F3: Future of Freight Festival, Zach Jecklin, Chief Information Officer at Echo Global Logistics, sat down with FreightWaves to discuss the changing landscape of AI and its place in the modern transportation and logistics space.

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Jan - 2026 -
30 January
Ashley Coker Prince

Descartes drives the future of visibility with agentic AI

The industry-wide push for better visibility has fundamentally reshaped the way freight moves. Freight visibility platforms have built networks with millions of users, promising real-time insights.

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21 January
Ashley Coker Prince

From invoice processing to strategic advantage: The evolution of freight audit and payment

For decades, freight invoice auditing occupied a quiet corner of the transportation or accounts payable department. The function was straightforward and limited in scope: audit the invoice, see if the charges look correct, and pay the bill. Finance teams received post-payment validation and basic reporting. Transportation departments received very little information other than what the […]

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16 January
Ashley Coker Prince

2026 Trucking capacity: Why it will tighten and who gets trucks first

Trucking capacity has been steadily exiting the market over the past couple of years. These exits, however, came on the heels of the massive COVID-era oversupply, cushioning their impact on the market. With capacity continuing to tighten going into 2026, the industry will start to feel the effects of this long-term constriction.  Underneath the day-to-day, […]

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Dec - 2025 -
29 December
Ashley Coker Prince

How Portcast turns supply chain visibility into actionable intelligence

That shift from passive tracking to active intelligence is what separates Portcast from the crowded field of logistics visibility tools.

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16 December
Ashley Coker Prince

Amazon Freight Partners: Building trucking companies without buying tractors

The Amazon Freight Partner program offers an innovative entry point into the world of trucking. Partners in the program can run their own companies hauling Amazon freight without purchasing tractors upfront or dealing with fuel costs. The program also opens a world of new opportunities for drivers. Natasha Sanders, senior business coach for the Amazon […]

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Ashley Coker Prince

How freight brokers can succeed in 2026: A strategic guide to resilience

After years of volatility, players across the transportation industry are holding hope that 2026 brings equilibrium. Many analysts forecast 2026 to be a reset year, representing a realignment more than a dramatic boom or bust. Today, capacity is normalizing somewhat due in part to stricter compliance enforcement. This has spurred a marginal spot rate increase. […]

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11 December
Ashley Coker Prince

You share a beer, we share a truck: Stone Brewing’s blueprint for balanced cost, reliability and sustainability

In beer, making the product is only half the challenge; the other half is delivering within strict windows without sacrificing quality or budget. To tackle this challenge, Stone Brewing partnered with Flock Freight to add Shared Truckload (STL) to a blended transportation strategy, cutting spend on underutilized truckloads by 23%, while maintaining 99% on-time pickup […]

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10 December
Ashley Coker Prince

The hidden cost of manual processes in freight brokerage

Most freight brokerages say they can handle whatever the market throws at them. Nearly two-thirds report feeling resilient despite rate swings, volume drops, and cash crunches, according to new research from FreightWaves and OTR Solutions. Digging deeper into the numbers, however, a different story emerges. About 68% of surveyed brokerages experienced financial stress over the […]

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04 December
Ashley Coker Prince

How AI-native technology is reshaping transportation management

The transportation industry stands at an inflection point, and carriers are facing a complex web of challenges that stretch operational capabilities to their limits. Companies are dealing with fluctuating capacity, compressed margins, rising customer expectations, and an increasingly competitive landscape where real-time decision-making separates winners from mere survivors.  Traditional transportation management systems – many of […]

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02 December
Ashley Coker Prince

6 tips to seamlessly add Shared Truckload to your next RFP

Historically, shippers struggled to align their freight needs with rigid mode options like LTL and truckload. Less-than-truckload (LTL) services often come with hefty fees and increased damages, while shipping a partially empty truckload is essentially paying to ship air. Shared Truckload (STL) has emerged as a convenient and increasingly popular option for these shippers. Shared […]

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01 December
Ashley Coker Prince

Amazon Freight highlights steady, tech-driven growth in transportation

At this year’s F3: Future of Freight Festival, Amazon Freight General Manager Ari Silkey offered a detailed look at how Amazon’s transportation network has evolved.

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Nov - 2025 -
25 November
Ashley Coker Prince

How Amazon Relay turns peak season volume into real opportunity

Holiday shopping events mean one thing for carriers: more freight on the road. Amazon Prime’s Black Friday sale—running from November 20 to December 1—brings a surge in e-commerce volume that translates directly into increased loads across Amazon Relay’s load board. For carriers looking to capitalize on seasonal demand, this multi-day shopping event creates opportunities that […]

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20 November
Ashley Coker Prince

Powering performance: How Chevron’s integrated fuel and lubricant solutions are transforming fleet operations

Fleet operators today face significant complexity as they balance emissions targets, operational efficiency, and cost management. Fuel diversity is increasing as fleets incorporate lower carbon intensity fuels such as compressed natural gas (CNG), renewable natural gas (RNG), biodiesel, and renewable diesel along with petroleum diesel. Yet this fuel diversification can create new challenges: maintaining compatibility […]

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Ashley Coker Prince

Battle of the freight titans: Fuller and Adamo debate industry’s most pressing issues

In a spirited debate at the Chicago Traffic Club, two of the transportation industry’s most influential voices squared off on the challenges facing freight markets.

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18 November
Ashley Coker Prince

MapUp’s FuelGuru shines at F3: FirstFleet’s live demo proves power of smarter fuel routing 

When the lights came up at FreightWaves’ F3: Future of Freight Festival this fall, few expected one of the most talked-about sessions to shift the conversation away from agentic AI and toward something a little more grounded: fuel routing.  That’s exactly what happened when MapUp took the stage with FirstFleet, Inc. to debut its new […]

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Ashley Coker Prince

Werner Premium Services: Tailored logistics for high-value, high-stakes freight

From pharmaceutical products that must remain within a strict temperature range to high-value technology moving across borders, high-stakes freight demands a higher standard of care. Werner Premium Services represents the company’s go-to-market strategy for specialized freight that demands more than standard handling. This division builds on Werner’s core operation with advanced capabilities and added layers […]

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