Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Jul - 2025 -
17 July
Ashley Coker Prince

A look under the hood: Breaking down two real Shared Truckloads

Shippers often face a false choice between the speed and security of truckload and the lower cost of LTL. Shared Truckload (STL) offers a third option, and it is gaining traction as shippers look for ways to reduce costs without sacrificing reliability. Flock Freight’s FlockDirect® service enables STL at scale by pooling multiple shipments from […]

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16 July
Ashley Coker Prince

TextLocate transforms the driver communication landscape

The logistics industry has long struggled with inefficient communication methods that frustrate drivers and waste valuable time for brokers and carriers. TextLocate addresses these pain points through its innovative SMS-based system. As the dominant driver communication provider in the logistics industry, TextLocate combines chat capabilities and image capture with location tracking – a powerful combination […]

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Jun - 2025 -
27 June
Ashley Coker Prince

Utilizing dash cams for corrective action training

Safety remains the biggest obstacle for carriers today, with a recent J. J. Keller Center for Market Insights survey revealing that 51% of carriers identify it as their primary challenge. Even minor accidents and incidents can significantly impact productivity, driver wellness and ultimately affect the bottom line of any transportation company. While proper training can […]

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Ashley Coker Prince

Guess less, save more: Smarter reefer management that pays off 

Cold chain providers are accustomed to walking the line between maintaining product integrity while managing operational costs. Ongoing market tension, however, has made it more difficult to strike that balance.  For companies in food and beverage, pharmaceuticals and other temperature-sensitive industries, maintaining profitability in a difficult economic environment requires an enthusiastic commitment to innovation. While […]

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Ashley Coker Prince

Descartes releases next-gen visibility tech to further protect from fraud and theft

Freight fraud continues to plague the transportation industry, and threats are becoming increasingly sophisticated as technology evolves. Shippers and brokers often find themselves overwhelmed by manual verification processes that are both resource-intensive and prone to error. In today’s fast-paced logistics environment, teams are subject to the challenging balancing act of covering shipments quickly while simultaneously […]

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25 June
Ashley Coker Prince

Navigating the complexities of cross-border freight

As nearshoring efforts accelerate, shippers are increasingly rethinking their cross-border strategies. Unlike transporting goods across state lines, cross-border shipping demands specialized expertise, robust infrastructure and comprehensive security measures. To fully capitalize on the advantages of nearshoring, companies need partners who understand that success hinges on more than just moving trucks –– it requires mastery of […]

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17 June
Ashley Coker Prince

Why Loadsmart is betting on growth while others play defense

Scaling a freight brokerage has never been an easy task, and current economic challenges have prompted many companies to take their focus away from growth and innovation. When margins are slim and freight is hard to come by, it’s natural for decision makers to be wary of making new investments. Loadsmart is doing it anyway. […]

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06 June
Ashley Coker Prince

Elevating rail safety standards with state-of-the-art training

Rail is one of the safest options in the transportation industry, and Greenbrier continues to advance that operational safety through innovation.  The company’s latest initiative—the GBX Training Tank Car—represents a significant advancement in tank car education. Built from an actual tank car, this mobile classroom delivers hands-on safety instruction and technical training. “Rail safety is […]

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Ashley Coker Prince

How to keep DQ files audit-ready 

Qualifying drivers requires navigating complex Federal Motor Carrier Safety Regulations (FMCSRs). Doing this correctly is critical, as non-compliant driver qualification files can result in substantial audit fines and serve as a basis for negligence claims in post-crash litigation. Maintaining audit-ready DQ files isn’t just about regulatory compliance—it’s essential for protecting your business from financial and […]

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May - 2025 -
30 May
Ashley Coker Prince

Strategic partnerships help companies navigate recruitment challenges

In today’s rapidly evolving logistics landscape, companies face mounting pressure to maintain driver headcount amid persistent industry-wide challenges and the ongoing shortage of qualified CDL holders.  This environment has transformed how companies approach recruitment, as well as what candidates expect from the hiring process. Job applicants now engage with potential employers through increasingly diverse digital […]

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23 May
Ashley Coker Prince

Doss reinvents ERP for a faster, smarter supply chain

Companies without visibility and control across their supply chain find themselves perpetually fighting fires rather than fueling growth.

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13 May
Ashley Coker Prince

Werner showcases expertise in final mile services

Today’s supply chain is evolving by the hour. For shippers seeking a clear path forward, stability matters more than ever. Sizeable carrier partners working at scale can help shippers get their products into the hands of consumers and create a positive customer experience, regardless of market conditions. On a recent episode of The Stockout, Meg […]

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12 May
Ashley Coker Prince

Preparing for Roadcheck 2025: What carriers and drivers need to know

The Commercial Vehicle Safety Alliance’s International Roadcheck is here once again, and carriers across North America need to prepare for this annual three-day inspection blitz. With thousands of roadside inspections scheduled for May 13-15, motor carriers and drivers should understand what to expect in order to avoid costly violations and out-of-service orders. What is Roadcheck? […]

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07 May
Ashley Coker Prince

Navigating growth: How Uber Freight and Meridian Adhesives work together to create streamlined operations

When a company undergoes rapid expansion through acquisitions, the resulting operational complexity can be daunting. Meridian Adhesives, a chemical manufacturer, faced this challenge head-on after bringing together 12 diverse manufacturers of glues, adhesives and sealants. The company’s journey from fragmented freight operations to a unified, efficient system offers valuable insights for businesses grappling with similar […]

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Apr - 2025 -
15 April
Ashley Coker Prince

How to take decisive action against distracted driving 

With the technology and knowledge available today, there’s no excuse for not taking decisive action against distracted driving

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03 April
Ashley Coker Prince

How retail shoppers are driving changes in supply chains, demanding faster production and shipping times

While businesses continue to play a role in setting trends, consumers are now the driving force behind product demand.

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Ashley Coker Prince

Revolutionizing trucking: The power of choosing the right TMS platform

Choosing the right TMS platform is not just a matter of convenience; it’s a strategic decision that can significantly impact a trucking company’s bottom line.

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Mar - 2025 -
25 March
Ashley Coker Prince

Ongoing MVR monitoring could help carriers avoid big risks

There are steps trucking companies can take to safeguard their operations despite outside unpredictability.

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Feb - 2025 -
26 February
Ashley Coker Prince

How beads provide superior tire balancing benefits

Unbalanced tires make trucks difficult to handle, cutting tire life short and decreasing fuel economy.

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20 February
Ashley Coker Prince

Key credentials to keep your vehicles on the road

While maintaining these credentials may seem simple, the complex nature of the logistics industry can undermine a carrier’s efforts to stay above board.

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18 February
Ashley Coker Prince

Upcoming benchmarking studies seek to create a pathway for trucking profitability

Stephenson & Company is poised to launch three new benchmarking studies in order to better understand what metrics drive success in the transportation industry

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12 February
Ashley Coker Prince

Insurance fraud: The growing threat and the tech solutions fighting back

The rise in insurance fraud underscores the need for a proactive approach across the supply chain.

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11 February
Ashley Coker Prince

The cost of shipping air is rising. Shared Truckload can help your business stay competitive.

Things like half-empty trailers and underutilized space aren’t just a headache anymore—they’re impacting your bottom line.

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04 February
Ashley Coker Prince

Amazon Freight Partner paves way for more inclusive trucking industry

The AFP program was established to make starting a trucking company more accessible for motivated hands-on leaders and commercial license drivers.

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Jan - 2025 -
31 January
Ashley Coker Prince

How MVR monitoring makes corrective action training more effective

By establishing an ongoing MVR monitoring program, carriers can protect themselves from risky actions like unknowingly dispatching a driver without a valid license.

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16 January
Ashley Coker Prince

Amazon Freight continues to lead the industry through scalability and innovation

Amazon has a track record of creating technology driven logistics solutions to meet their own needs – and sharing those solutions with everyone else. 

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Ashley Coker Prince

Amazon Relay offers flexible freight opportunities

Amazon Relay stands out as a gateway for carriers of all shapes and sizes to access Amazon’s growing freight opportunities.

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07 January
Ashley Coker Prince

Hiring trends and what to expect from the driver market in 2025

As the market continues to improve, fleets should refocus their efforts on recruiting and retaining quality drivers.

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02 January
Ashley Coker Prince

Insurance ratings: What are they and why do they matter?

In an industry where razor-thin margins and high operational costs are the norm, insurance cost and quality can play a pivotal role in determining a company’s financial stability.

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Ashley Coker Prince

Reducing fuel consumption and improving your bottom line

Instead of focusing on overall miles per gallon, True Fuel monitors specific driver behaviors that are proven to impact fuel economy.

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Dec - 2024 -
23 December
Ashley Coker Prince

Multi-modal solutions will be critical in 2025 freight environment 

When the cost of doing business increases, making moves toward more efficient operating structures becomes more important than ever. 

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19 December
Ashley Coker Prince

Shared truckload adoption grows in a rising cost environment 

Now is the time for companies to optimize their operations and onboard new strategic providers to safeguard themselves over the next year. 

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13 December
Ashley Coker Prince

The technology behind making carrier payments instant

As Outgo continues to innovate, carriers can look forward to an all-in-one financial platform that truly meets the demands of modern logistics.

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10 December
Ashley Coker Prince

New Netradyne sensor works to eliminate drowsy driving

Driver fatigue is a common challenge that can have serious detrimental effects on drivers, carriers and the motoring public.

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06 December
04 December
Ashley Coker Prince

Waggon builds out Sprinter van offerings to drive innovation, wins Niagara award

The logistics industry has been shaped by unpredictability and change this year, creating a difficult environment for newer and smaller companies to survive.

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Nov - 2024 -
25 November
Ashley Coker Prince

Hiring veterans: Lifting up those who serve

Veterans, in particular, stand out as promising potential drivers thanks to their dedication, work ethic and valuable life experiences.

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22 November
Ashley Coker Prince

How the end of the freight recession will shape 2025, according to Werner chairman and CEO

The trucking industry is undergoing a transformative shift, fueled by market changes, geopolitical factors and evolving consumer behavior.

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21 November
Ashley Coker Prince

J.B. Hunt CEO calls for ‘courageous collaboration’ to transform industry 

To come together, the logistics industry’s propensity toward competition will have to give way to an overarching spirit of collaboration, J.B. Hunt President and CEO Shelley Simpson said at the F3: Future of Freight Festival.

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13 November
Ashley Coker Prince

Flock Freight’s Shared Truckload service outperforms traditional multistop truckload programs

While traditional multistop options have served many shippers well, there is an even more impactful option on the market today: Flock Freight’s Shared Truckload.

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06 November
Ashley Coker Prince

Fighting freight fraud: A playbook to combat holiday theft 

Strategic theft and straight theft are particularly prevalent in today’s market.

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Ashley Coker Prince

Adapting to tomorrow: A vision for sustainable intermodal shipping from Werner

With deep roots in the truckload space and a strong commitment to innovation, Werner has positioned itself as an intermodal leader across the North American markets.

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05 November
Ashley Coker Prince

Unlocking efficiency: How dedicated fleets drive success

Dedicated fleets allow companies to provide the top-notch service their customers want without the high levels of risk and investment involved in creating private fleets.

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01 November
Ashley Coker Prince

Navigating the evolving cross-border environment with Werner

Today’s cross-border environment is being shaped by the rising popularity of nearshoring, as companies rethink their supply chain strategies.

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Oct - 2024 -
25 October
Ashley Coker Prince

TIE brings new insurance product to underserved market

The organization’s new admitted trucking program is representative of TIE’s dedication to bringing more capacity to the underserved trucking insurance landscape.

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Ashley Coker Prince

What do today’s fleet managers need from their software?

As the industry continues to evolve, choosing the right fleet management software can prove daunting.

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16 October
Ashley Coker Prince

Consolidated full truckloads change the game for shippers

Roadtex moves partial truckload shipments via consolidated full truckloads directly from its 32 nationwide warehouse centers to the retailer, resulting in less handling and better OTIF rates.

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Ashley Coker Prince

Professional speed dating: Brokers, carriers can connect in new ways at Broker-Carrier Summit

From mainstay events like kick-off parties to more unique offerings like professional speed dating, the summit gives brokers and carriers numerous opportunities to seek each other out.

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15 October
Ashley Coker Prince

Rebuilding the gateway to America: West Coast ports blaze path to sustainability

The Port of Long Beach has $2.2 billion earmarked for accelerating zero-emission initiatives over the next decade.

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Ashley Coker Prince

Tenstreet Content Library makes training more accessible to drivers and carriers

Driver training is one of the most popular – and effective – ways to safeguard fleets against potential litigation.

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Ashley Coker Prince

Drivers first: Netradyne offers innovative people-centric safety solution

One of the primary ways Netradyne advocates for drivers is by giving fleet managers a holistic view of their driving habits, highlighting praiseworthy, safe choices they make every day.

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08 October
Ashley Coker Prince

Top 4 hours-of-service areas carriers should be concerned about

Despite their outsized impact on operations, confusion surrounding HOS regulations continues to plague the industry.

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04 October
Ashley Coker Prince

Fight fire with fire: Using technology in the battle against fraud 

With scammers getting more sophisticated in compromising the security of cargo or a carrier’s sensitive information, brokers need access to the best technology available to help them efficiently deploy best-practice processes in their fight against fraud.

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01 October
Ashley Coker Prince

Link Logistics brings transparency to industrial real estate

Link Logistics has been able to create a technological solution that cuts to the heart of the industry’s traditional challenges while also empowering customers.

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Sep - 2024 -
30 September
Ashley Coker Prince

How zero-emissions trucks are the key for sustainable supply chains

The conversation around sustainability in the transportation sector is no longer just about reducing emissions — it’s about rethinking the way we transport goods altogether.

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Ashley Coker Prince

Improving carrier onboarding is first step in tackling freight fraud

Descartes recently acquired MyCarrierPortal to combine the strengths of both businesses, creating a more powerful solution for companies looking to boost efficiency while tackling fraud head-on.

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27 September
Ashley Coker Prince

Broker-Carrier Summit continues to revolutionize industry through relationships

The Broker-Carrier Summit agenda is designed specifically to foster connections between brokers and carriers that extend beyond the conference.

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Ashley Coker Prince

Enhancing seed-key exchange for more secure fleets

An uptick in bad actors targeting trucks has raised concerns about the security of the de facto security protocol known as seed-key exchange.

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25 September
Ashley Coker Prince

Carrier safety initiatives can make all the difference in precarious market

In an industry that continues to be plagued by nuclear verdicts, carriers continue to face outsized risks surrounding litigation, safety initiatives and work culture.

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23 September
Ashley Coker Prince

Uber Freight and Leaf Home collaborate to support explosive growth

By leveraging Uber Freight’s TMS, Leaf Home was able to consolidate operations into a single system with automation, enabling high growth without increasing headcount.

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18 September
Ashley Coker Prince

FMCSA auditors are always ready. Are your DQ files?

Carriers are operating in an environment where every new driver hire could result in a productive driver tenure or a multimillion-dollar negligence lawsuit.

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16 September
Ashley Coker Prince

Chevron pushes through barriers to provide lower carbon intensity fuel solutions

As one of the largest contributors to greenhouse gas emissions in the United States, the commercial transportation industry plays a major role in helping to create a lower carbon intensity future.

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03 September
Ashley Coker Prince

From silos to synergy in logistics: Overcoming the 3 deadly deficiencies 

Despite the ongoing surge of technological advances throughout the logistics industry, many companies working in the space still find themselves bogged down by inefficiencies.

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Ashley Coker Prince

Better days ahead: Market sentiment improves

Industry leaders are finally starting to feel better about the state of the market. That optimism could be a crucial part of actually arriving at a better future.

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Ashley Coker Prince

How do you create a best-in-class safety program?

Carriers with best-in-class safety programs enjoy the most competitive insurance rates while simultaneously protecting driver well-being and making positive changes in the industry as a whole.

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Aug - 2024 -
30 August
Ashley Coker Prince

Revitalizing rail starts with improving company culture

Rail’s lower shipping costs and reduced carbon emissions often come at the expense of reliability and service. CSX is committed to changing that.

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13 August
Ashley Coker Prince

5 best practices for hiring inexperienced drivers

With brand new drivers, carriers have the advantage of training them from the ground up.

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09 August
Ashley Coker Prince

Start tracking what your drivers are doing right

As carriers continue to be hit with nuclear verdicts, it is more important than ever for industry leaders to invest in safety.

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08 August
Ashley Coker Prince

Pre-trip inspections, fleet maintenance pave way for safer roads

Staying on top of routine vehicle maintenance is crucial for fleets aiming to improve their overall safety profile and reduce their financial risk exposure.

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Jul - 2024 -
29 July
Ashley Coker Prince

Tenstreet rolls out suite of AI-powered features

One of Tenstreet’s newest solutions, Pulse+, uses generative AI to make communication more efficient and strengthen human connections.

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22 July
Ashley Coker Prince

Driver retention starts with commitment to engagement

Conversations about turnover and retention often hinge heavily on pay, but that is only part of the story.

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Jun - 2024 -
12 June
Ashley Coker Prince

From voluntary to mandatory: Consultative expertise in sustainability compliance

Sustainability reporting is quickly shifting from a voluntary initiative to a mandatory undertaking. Strong relationships with transportation and logistics providers are going to be more important than ever.

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10 June
Ashley Coker Prince

Understanding HOS compliance: Top violations for carriers

During the last full calendar year, 2023, HOS violations accounted for over 40% of the driver-related violations found during roadside inspections.

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06 June
Ashley Coker Prince

Freight carrier concerns in today’s market

Top carrier concerns aside from fraud, fuel costs, and rates include insurance costs, equipment costs, government regulations, and parking.

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04 June
Ashley Coker Prince

How to return a driver to duty following a drug or alcohol violation

The U.S. Department of Transportation has provided a detailed framework surrounding driver drug and alcohol violations – including return to work procedures.

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May - 2024 -
31 May
Ashley Coker Prince

Tackling the trucking IT workforce gap with DDC FPO – Taking the Hire Road

Chad Crotty, vice president of sales and business development for DDC FPO, joined Jeremy Reymer on this week’s episode of Taking the Hire Road.

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Ashley Coker Prince

Driver training should be central to fleet owners risk control efforts

Most vehicle accidents are directly caused by speed and space management issues, including speeding, tailgating and distracted driving.

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30 May
Ashley Coker Prince

Flock Freight leverages AI to solve America’s partially empty truckload problem

Based on Flock Freight’s findings, partially empty truckloads added up to the equivalent of one in four trucks moving completely empty last year.

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09 May
Ashley Coker Prince

How brokers can prepare for the impending market turn

While it is tempting to forgo tech upgrades during a downturn in an attempt to save money, this approach will leave brokers at an even greater disadvantage when the market inevitably turns. 

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03 May
Ashley Coker Prince

Controlling back office costs helps offset compressed broker margins

The rapid introduction of new competitors and technology in freight is producing a rapid downward trend in brokerage gross margins. To remain competitive, cost visibility and controls are paramount.

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Ashley Coker Prince

New payment option emerges for companies doing business in Mexico

TriumphPay’s network expansion provides a source of relief for the many logistics companies that have encountered recent frustrations and hurdles due to their inability to make payments in Mexico’s local currency.

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Apr - 2024 -
30 April
Ashley Coker Prince

Shippers leveraging Shared Truckload in 2023 avoided 46,700 metric tons of carbon emissions

Flock Freight offers a Shared Truckload service that provides an accurate, reliable and emission-reducing alternative to traditional truckload and less-than-truckload options.

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Ashley Coker Prince

With freight fraud increasing, Descartes helps restore trust through enhanced visibility

Descartes MacroPoint FraudGuard evaluates billions of data points related to freight location and shipment status in order to flag potential freight fraud.

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Ashley Coker Prince

Generative AI holds unique power to strengthen human connections

Drivers want to join – and stay – with carriers that make them feel connected from the very beginning.

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29 April
Ashley Coker Prince

Persistence and partnerships help brokers win bids

Competing against large freight brokerages is not easy, but persistence and specialization really do pay off.

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25 April
Ashley Coker Prince

Why LTL shippers need additional insurance coverage

Shippers at constant risk of damaged freight, and often only recover a fraction of the value with carrier liability, says Echo Global Logistics SVP Molly Mangan.

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19 April
Ashley Coker Prince

How to prepare for CVSA International Roadcheck 2024

International Roadcheck is a high-visibility, high-volume commercial motor vehicle inspection and regulatory compliance enforcement initiative that takes place in Canada, Mexico and the United States.

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17 April
Ashley Coker Prince

TrueLifeCare: An angel on your shoulder – Taking the Hire Road

Kay Pfeiffer of TrueLifeCare joined Jeremy Reymer on Taking the Hire Road to discuss the importance of addressing the diabetes epidemic plaguing the trucking industry

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16 April
Ashley Coker Prince

Bleeding blue with Kottke Trucking – Taking the Hire Road

Kyle Kottke, general manager for Kottke Trucking, joined Jeremy Reymer on a recent episode of Taking the Hire Road.

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Ashley Coker Prince

Shippers must seek out experienced cross-border providers during Mexican market boom

Mexico is expected to continue to win business – and grab headlines – as the well-documented and ongoing nearshoring trend continues.

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12 April
Ashley Coker Prince

Grille guards crucial to reduce downtime and towable accidents, protect profitability

Major fleets find that high-quality aftermarket grille guards can protect trucks from some of the most common front-end threats, including road hazards, stationary objects and animal strikes.

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09 April
Ashley Coker Prince

How shipping document automation drives profitability

Over the past several years, the logistics industry has been propelled into the digital age by a powerful combination of consumer expectations, government regulations and technological innovations. Some companies have been eager to adopt these tools, while others remain skeptical about the benefits, effort — and risks — associated with new technologies. Despite the myriad […]

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04 April
Ashley Coker Prince

Leadership through mentorship and networking – Taking the Hire Road

On a recent episode of Taking the Hire Road, Jeremy Reymer chatted with Candi Coate, certified director of safety and the north region corporate safety leader for Highway Transport.

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Mar - 2024 -
27 March
Ashley Coker Prince

End-to-end visibility changes the game for shippers, carriers

A holistic visibility tool goes beyond simply providing data, instead creating a pathway for companies to identify and mitigate risks proactively.

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Ashley Coker Prince

B-1 drivers offer unique value proposition for cross-border carriers

Despite their lack of performance documentation, B-1 drivers bring a unique value proposition to the table.

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Ashley Coker Prince

Fleet electrification does not have to break the bank

WattEV uses a combination of state incentive funding, volume purchasing plans, and productivity improvement measures to make electric freight transport as affordable as possible.

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26 March
Ashley Coker Prince

Uber Freight takes innovative approach to drop and hook with Powerloop

Uber Freight’s drop-and-hook capacity solution, Powerloop, has seen explosive growth, with more than 10,000 carriers servicing more than 220,000 loads to date.

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