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Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Sep - 2024 -
03 September
Ashley Coker Prince

From silos to synergy in logistics: Overcoming the 3 deadly deficiencies 

Despite the ongoing surge of technological advances throughout the logistics industry, many companies working in the space still find themselves bogged down by inefficiencies.

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Ashley Coker Prince

Better days ahead: Market sentiment improves

Industry leaders are finally starting to feel better about the state of the market. That optimism could be a crucial part of actually arriving at a better future.

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Ashley Coker Prince

How do you create a best-in-class safety program?

Carriers with best-in-class safety programs enjoy the most competitive insurance rates while simultaneously protecting driver well-being and making positive changes in the industry as a whole.

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Aug - 2024 -
30 August
Ashley Coker Prince

Revitalizing rail starts with improving company culture

Rail’s lower shipping costs and reduced carbon emissions often come at the expense of reliability and service. CSX is committed to changing that.

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13 August
Ashley Coker Prince

5 best practices for hiring inexperienced drivers

With brand new drivers, carriers have the advantage of training them from the ground up.

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09 August
Ashley Coker Prince

Start tracking what your drivers are doing right

As carriers continue to be hit with nuclear verdicts, it is more important than ever for industry leaders to invest in safety.

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08 August
Ashley Coker Prince

Pre-trip inspections, fleet maintenance pave way for safer roads

Staying on top of routine vehicle maintenance is crucial for fleets aiming to improve their overall safety profile and reduce their financial risk exposure.

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Jul - 2024 -
29 July
Ashley Coker Prince

Tenstreet rolls out suite of AI-powered features

One of Tenstreet’s newest solutions, Pulse+, uses generative AI to make communication more efficient and strengthen human connections.

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22 July
Ashley Coker Prince

Driver retention starts with commitment to engagement

Conversations about turnover and retention often hinge heavily on pay, but that is only part of the story.

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Jun - 2024 -
12 June
Ashley Coker Prince

From voluntary to mandatory: Consultative expertise in sustainability compliance

Sustainability reporting is quickly shifting from a voluntary initiative to a mandatory undertaking. Strong relationships with transportation and logistics providers are going to be more important than ever.

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10 June
Ashley Coker Prince

Understanding HOS compliance: Top violations for carriers

During the last full calendar year, 2023, HOS violations accounted for over 40% of the driver-related violations found during roadside inspections.

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06 June
Ashley Coker Prince

Freight carrier concerns in today’s market

Top carrier concerns aside from fraud, fuel costs, and rates include insurance costs, equipment costs, government regulations, and parking.

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04 June
Ashley Coker Prince

How to return a driver to duty following a drug or alcohol violation

The U.S. Department of Transportation has provided a detailed framework surrounding driver drug and alcohol violations – including return to work procedures.

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May - 2024 -
31 May
Ashley Coker Prince

Tackling the trucking IT workforce gap with DDC FPO – Taking the Hire Road

Chad Crotty, vice president of sales and business development for DDC FPO, joined Jeremy Reymer on this week’s episode of Taking the Hire Road.

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Ashley Coker Prince

Driver training should be central to fleet owners risk control efforts

Most vehicle accidents are directly caused by speed and space management issues, including speeding, tailgating and distracted driving.

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30 May
Ashley Coker Prince

Flock Freight leverages AI to solve America’s partially empty truckload problem

Based on Flock Freight’s findings, partially empty truckloads added up to the equivalent of one in four trucks moving completely empty last year.

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09 May
Ashley Coker Prince

How brokers can prepare for the impending market turn

While it is tempting to forgo tech upgrades during a downturn in an attempt to save money, this approach will leave brokers at an even greater disadvantage when the market inevitably turns. 

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03 May
Ashley Coker Prince

Controlling back office costs helps offset compressed broker margins

The rapid introduction of new competitors and technology in freight is producing a rapid downward trend in brokerage gross margins. To remain competitive, cost visibility and controls are paramount.

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Ashley Coker Prince

New payment option emerges for companies doing business in Mexico

TriumphPay’s network expansion provides a source of relief for the many logistics companies that have encountered recent frustrations and hurdles due to their inability to make payments in Mexico’s local currency.

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Apr - 2024 -
30 April
Ashley Coker Prince

Shippers leveraging Shared Truckload in 2023 avoided 46,700 metric tons of carbon emissions

Flock Freight offers a Shared Truckload service that provides an accurate, reliable and emission-reducing alternative to traditional truckload and less-than-truckload options.

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Ashley Coker Prince

With freight fraud increasing, Descartes helps restore trust through enhanced visibility

Descartes MacroPoint FraudGuard evaluates billions of data points related to freight location and shipment status in order to flag potential freight fraud.

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Ashley Coker Prince

Generative AI holds unique power to strengthen human connections

Drivers want to join – and stay – with carriers that make them feel connected from the very beginning.

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29 April
Ashley Coker Prince

Persistence and partnerships help brokers win bids

Competing against large freight brokerages is not easy, but persistence and specialization really do pay off.

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25 April
Ashley Coker Prince

Why LTL shippers need additional insurance coverage

Shippers at constant risk of damaged freight, and often only recover a fraction of the value with carrier liability, says Echo Global Logistics SVP Molly Mangan.

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19 April
Ashley Coker Prince

How to prepare for CVSA International Roadcheck 2024

International Roadcheck is a high-visibility, high-volume commercial motor vehicle inspection and regulatory compliance enforcement initiative that takes place in Canada, Mexico and the United States.

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17 April
Ashley Coker Prince

TrueLifeCare: An angel on your shoulder – Taking the Hire Road

Kay Pfeiffer of TrueLifeCare joined Jeremy Reymer on Taking the Hire Road to discuss the importance of addressing the diabetes epidemic plaguing the trucking industry

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16 April
Ashley Coker Prince

Bleeding blue with Kottke Trucking – Taking the Hire Road

Kyle Kottke, general manager for Kottke Trucking, joined Jeremy Reymer on a recent episode of Taking the Hire Road.

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Ashley Coker Prince

Shippers must seek out experienced cross-border providers during Mexican market boom

Mexico is expected to continue to win business – and grab headlines – as the well-documented and ongoing nearshoring trend continues.

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12 April
Ashley Coker Prince

Grille guards crucial to reduce downtime and towable accidents, protect profitability

Major fleets find that high-quality aftermarket grille guards can protect trucks from some of the most common front-end threats, including road hazards, stationary objects and animal strikes.

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09 April
Ashley Coker Prince

How shipping document automation drives profitability

Over the past several years, the logistics industry has been propelled into the digital age by a powerful combination of consumer expectations, government regulations and technological innovations. Some companies have […]

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04 April
Ashley Coker Prince

Leadership through mentorship and networking – Taking the Hire Road

On a recent episode of Taking the Hire Road, Jeremy Reymer chatted with Candi Coate, certified director of safety and the north region corporate safety leader for Highway Transport.

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Mar - 2024 -
27 March
Ashley Coker Prince

End-to-end visibility changes the game for shippers, carriers

A holistic visibility tool goes beyond simply providing data, instead creating a pathway for companies to identify and mitigate risks proactively.

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Ashley Coker Prince

B-1 drivers offer unique value proposition for cross-border carriers

Despite their lack of performance documentation, B-1 drivers bring a unique value proposition to the table.

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Ashley Coker Prince

Fleet electrification does not have to break the bank

WattEV uses a combination of state incentive funding, volume purchasing plans, and productivity improvement measures to make electric freight transport as affordable as possible.

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26 March
Ashley Coker Prince

Uber Freight takes innovative approach to drop and hook with Powerloop

Uber Freight’s drop-and-hook capacity solution, Powerloop, has seen explosive growth, with more than 10,000 carriers servicing more than 220,000 loads to date.

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22 March
Ashley Coker Prince

Leading by example – Taking the Hire Road

Tyler Kivi, COO of Kivi Bros Trucking, joined Jeremy Reymer on this week’s episode of Taking the Hire Road.

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19 March
Ashley Coker Prince

How end-to-end visibility can mitigate effects of supply chain disruptions

Longer routes and bottlenecks are expected to have a larger ripple effect on the supply chain as a whole as volumes continue to tick up and disruptions show no sign of abating.

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Ashley Coker Prince

Produce and ship: How Shared Truckload streamlines transportation efforts

Historically, companies have had two shipping options: less-than-truckload or truckload. Both tend to require some level of sacrifice from the shipper.

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12 March
Ashley Coker Prince

Werner moves into the future with innovative vision, commitment to customers

Werner dedicates itself to helping shippers navigate the challenges and opportunities of today’s market, making it an ideal carrier for those looking to be on the front lines of the future of transportation.

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08 March
Ashley Coker Prince

Culture and innovation success – Taking the Hire Road

Ben Schill, CEO of Wisconsin-based Paper Transport, joined Jeremy Reymer on this week’s episode of Taking the Hire Road.

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04 March
Ashley Coker Prince

Riding trucking’s waves: Freight market cycles and the driver pool – Taking the Hire Road

On a recent episode of Taking the Hire Road, guest host Leah Shaver, president and CEO of The National Transportation Institute, and Avery Vise, vice president of trucking at FTR, discussed the data behind trucking, the economy and the labor market.

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Feb - 2024 -
29 February
Ashley Coker Prince

A modern-day CDL Renaissance man – Taking the Hire Road

Michael Lombard, president of Lombard Trucking, joined Jeremy Reymer on a recent episode of Taking the Hire Road.

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Ashley Coker Prince

Tenstreet offers modern tech solutions tailored to private fleets

When software providers do not cater to private fleets, both the provider and the carrier suffer.

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28 February
Ashley Coker Prince

Transportation solar panels solve parasitic drains and extend battery life

The benefits of adding solar panels far outweigh the time and money associated with acquiring and installing the panels.

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27 February
Ashley Coker Prince

Discipline, reward, retention: The grind with Jason Douglass – Taking the Hire Road

Douglass is dedicated to being the best version of himself he can be, and that same drive fuels his desire to create a work environment that helps drivers excel.

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Ashley Coker Prince

Mexico offers attractive alternative for manufacturers exiting China

As companies begin their nearshoring efforts, they will need to develop strong relationships with the right cross-border partners to ensure success.

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26 February
Ashley Coker Prince

Shippers can unlock serious cost savings with order optimization

Shippers can unlock 10-15% cost reduction via an analytical approach, handled entirely by a trusted partner

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21 February
Ashley Coker Prince

How to use transportation business intelligence to drive profitability

Leveraging data hinges on understanding data. That is where third-party partners like Körber Supply Chain can make all the difference. 

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16 February
Ashley Coker Prince

In age of AI, data connectivity is more important than ever

Samsara is working to create a system of record specific to physical operations, helping users conceptualize variables like fuel consumption and asset location.

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08 February
Ashley Coker Prince

Recruiting and retention leadership – Taking the Hire Road

Sadie Church, president of Recruit Hire Retain, joined Jeremy Reymer on a recent episode of Taking the Hire Road. The duo dove into Church’s trucking industry background and her passion for helping carriers improve their recruiting and retention processes.

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02 February
Ashley Coker Prince

Leading people: From the fleet to the mayor’s office – Taking the Hire Road

Shawn Brown, vice president of safety with Cargo Transporters and mayor of the City of Claremont, North Carolina, joined Jeremy Reymer on a recent episode of Taking the Hire Road.

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01 February
Ashley Coker Prince

How brokers can avoid cargo coverage ‘gotcha’ situations

This ambiguous landscape makes it even more crucial for 3PLs to understand what their cargo insurance does — and does not — cover.

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Jan - 2024 -
31 January
Ashley Coker Prince

Grit and determination: In pursuit of the American Dream – Taking the Hire Road

On this week’s episode of Taking the Hire Road, host Jeremy Reymer chatted with Marina Ivanov, co-founder of Apex Transit, a North Carolina-based carrier.

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Ashley Coker Prince

Understanding the underwriter: How a proactive approach to insurance renewals can save you money

Reliance Partners Executive Vice President of Sales Jackson Alexander believes that understanding the underwriters point of view can help carriers navigate the insurance renewal process.

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30 January
Ashley Coker Prince

Rail gets high-tech upgrade moving into 2024

Rail is often characterized as one of the more “old school” transportation options, but recent developments in the space have challenged that narrative.

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Ashley Coker Prince

Carriers can reduce legal, financial risk with more frequent MVR monitoring

While FMCSA has issued minimal requirements for MVR checks, carriers doing only the bare minimum are creating and perpetuating visibility gaps that leave their fleets vulnerable.

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29 January
Ashley Coker Prince

Carriers need True Non-Recourse factoring as brokers continue to close up shop

Brokers and carriers are still feeling the sting of the ongoing freight recession, and factoring companies can be critical partners during this time.

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26 January
Ashley Coker Prince

Common traits of the best-performing fleets – Taking the Hire Road

On this week’s episode of Taking the Hire Road, host Jeremy Reymer was joined by KSM Transport Advisors Chief Operating Officer Chris Henry.

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12 January
Ashley Coker Prince

Strategic cargo theft growth pushes industry fraud toward all-time high

Strategic theft is particularly insidious because it often involves fraudsters manipulating the very tools that companies implemented in order to make their supply chains more efficient. 

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10 January
Ashley Coker Prince

Lenzing levels up supply chain transparency with real-time shipment, carbon visibility from project44

project44 has consistently worked to bring greater transparency and visibility to the ocean sector, launching a suite of solutions powered by AI and machine learning.

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Ashley Coker Prince

Truck hijackings on the rise in Mexico

Despite often being more dangerous in nature, cargo-related crimes in Mexico receive a fraction of the attention that is afforded to similar issues happening in the U.S. and Canada.

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Dec - 2023 -
28 December
Ashley Coker Prince

Young 3PL set to add 20 jobs in 2024 despite difficult market

Waggon plans to add multiple new employees to its roster in 2024. Above all, it is important for these new hires to be curious and excited to learn.

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27 December
Ashley Coker Prince

Market poised for mid-2024 upswing

Despite what Reliance Partners CFO Thom Albrecht has dubbed a “brutal winter,” supply chain companies can look forward to renewed hope as the market begins to shift in the spring and summer.

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Ashley Coker Prince

Rewarding drivers for fuel-efficient behavior goes a long way

Negative driving behaviors — including speeding, rapid acceleration and harsh braking — can have a serious impact on fuel economy and, ultimately, a carrier’s bottom line.

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26 December
Ashley Coker Prince

Relationships provide layer of protection against supply chain fraud

Joining a network of industry professionals provides a tangible sense of security in today’s market. This is especially true in the billing and payment space.

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19 December
Ashley Coker Prince

How coaching can keep drivers safe during the holidays and beyond

The days between November and January are often dubbed the “happiest time of the year,” but this time span can also be the most dangerous for drivers.

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18 December
Ashley Coker Prince

The AI advantage: Shaping the future of enterprise efficiency

While navigating shifting market conditions can be stressful, shippers that focus their attention on increasing their own operational efficiency and cost-effectiveness can thrive during this time.

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14 December
Ashley Coker Prince

Intersection of tech and fraud: Brokers, carriers must work together to secure supply chain

The widespread adoption of digital solutions has created opportunities for scammers across the supply chain. 

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12 December
Ashley Coker Prince

True nonrecourse factoring offers unparalleled protection for carriers

Strong partnerships will be necessary to ensure carriers can keep moving — and keep getting paid — into 2024, allowing for a more measured approach for owner-operators and fleets to manage their cash flow.

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11 December
Ashley Coker Prince

DDC tackles industry’s unstructured data issue with new solution

Every time data has to be copied or rekeyed, the process slows down the supply chain and increases the risk of introducing errors.

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04 December
Ashley Coker Prince

Tackling supply chain friction to achieve high-velocity supply chain operations

On a day-to-day basis, friction is characterized by manual processes, inefficient workflows and high volumes of human involvement.

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Nov - 2023 -
30 November
Ashley Coker Prince

Essential fraud prevention strategies for freight brokers, carriers

All types of cargo fraud are on the rise. Brokers, specifically, should be especially aware of two growing types of fraud: double brokering and cyberattacks.

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Ashley Coker Prince

Shippers, haulers can work in unison to change the future of the supply chain

Shippers and haulers are often positioned as disparate powers being forced to work together to achieve a common goal. Players throughout the logistics industry have accepted this perceived disconnect between shippers and haulers for far too long.

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Ashley Coker Prince

Collaboration stops cargo crime in its tracks

The ongoing recession has left both companies and individuals in financial turmoil, pushing existing bad actors to increase their fraudulent activities and prompting new fraudsters to enter the arena.

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Ashley Coker Prince

Renewable diesel creates pathway to cleaner transportation industry

The transportation sector is actively looking for ways to reduce greenhouse gas emissions. This has created increased demand for cleaner, more innovative fuel sources, like renewable diesel.

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29 November
Ashley Coker Prince

What you need to know about the California intrastate ELD mandate

The California Highway Patrol has issued a final rule requiring ELD use by intrastate drivers on and after Jan. 1, 2024.

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28 November
Ashley Coker Prince

Electric fleets made possible through innovative infrastructure partnerships

Many fleet owners have become laser focused on moving away from diesel fuel, which accounts for the majority of greenhouse gas emissions in the sector. Heavy-duty electric trucks are poised to be one of the primary solutions to this issue.

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27 November
Ashley Coker Prince

Projected 2024 industry trends position rail as optimal shipping option

Next year’s transportation environment is expected to see gains in three key areas: service, sustainability and technology. Rail has made strides in all three, making it a viable, affordable option for shippers.

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20 November
Ashley Coker Prince

Carriers must act now to avoid FMCSA portal lockouts

In light of the growing prevalence of cybersecurity breaches, the Biden administration issued a mandate requiring all federal agencies to conduct multifactor authentication as part of the government’s zero trust security strategy.

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17 November
Ashley Coker Prince

Beyond hub-and-spoke: Flock Freight’s overhaul of freight transportation

FlockDirect uses real-time data to pool freight for multiple customers going in the same direction. The solution effectively dismantles the physical hub-and-spoke constraints that have defined the supply chain for more than a century.

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16 November
Ashley Coker Prince

New app brings freight brokerage into the 21st century

TRAUXIT is on a mission to modernize the trucking industry by introducing a technological offering that creates a win-win situation for carriers and shippers alike.

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08 November
Ashley Coker Prince

Efficiency in motion for trucks and trailers

Truck Sail has set out to help trucking companies do just that by installing aerodynamic, drag-reducing devices on their trucks. This not only saves fuel costs, but also extends the working life of trucks and trailers through energy demand.

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03 November
Ashley Coker Prince

Machine learning makes extended visibility options a reality

By providing door-to-door visibility capabilities — and paving the way for stronger connections between industry players — project44 can help shippers and logistics service providers more from reactive to proactive.

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Ashley Coker Prince

Shared truckload creates pathway to efficiency for enterprise shippers

It is crucial for shippers to build flexibility into their transportation plans. This ongoing volatile environment has created an opportunity — and a necessity — for companies to take another look at how they move freight.

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Ashley Coker Prince

How PSPs lead to better data-driven decisions – Taking the Hire Road

Jeremy Reymer, founder of DriverReach, is joined by industry friend and ally Yvonne Glover, director of operations at Tyler Technologies, an organization that builds solutions aimed at helping the public sector operate more efficiently.

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Oct - 2023 -
26 October
Ashley Coker Prince

Brokers should use technology to stand out this RFP season

While indications of a freight market shift are heartening for carriers, their strongest impacts will not be seen until well after the conclusion of the next bid season.

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Ashley Coker Prince

Nearshoring underscores value of North American cross-border partnerships

North American manufacturing and retailers have been focused on moving their operations out of China — and closer to home — over the past few years.

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25 October
Ashley Coker Prince

EV investments ramp up across the American South

Electric vehicle manufacturing efforts have been marching south. In fact, EV manufacturing investments in the Southeast alone reached $54.6 billion in 2022 –– a 128% year-over-year increase, according to the Southern Alliance for Clean Energy.

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16 October
Ashley Coker Prince

How well are you using technology to reduce operating costs?

New technologies are hitting the market daily, and these tools are capable of improving everything from driver selection to litigation outcomes.

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Ashley Coker Prince

Project44 continues to reshape industry through data-driven partnership with Google Cloud

The logistics industry is collaborative by nature, and project44 regularly embraces partnerships to create and improve data-driven solutions for their customers. Over the past few years, Google Cloud has become one of the company’s most impactful partners.

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12 October
Ashley Coker Prince

4 ways to help protect your fleet while hauling lithium ion batteries

The nature of lithium-ion batteries — and the gasses they produce while burning — make it difficult for even the most prepared fire departments to extinguish these fires.

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11 October
Ashley Coker Prince

India offers wealth of opportunities for manufacturers seeking to expand

India’s population — and its designation as the most populous country in the world — is one of its biggest advantages. The sheer number of people in India contribute to both the nation’s plentiful workforce and its huge consumer market.

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06 October
Ashley Coker Prince

Upcoming Broker-Carrier Summit looks to shake up industry norms

While phone calls can open up lines of communication, their effectiveness at creating well-rounded, nuanced connections is limited. This is especially true when conversations revolve solely around the details of doing business.

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Ashley Coker Prince

Boosting the bottom line with compliance and wellness – Taking the Hire Road

In this episode of Taking the Hire Road, Jeremy Reymer, founder of DriverReach, is joined by a great industry friend and fellow compliance nerd, Stacey Gibson. Gibson is personnel operations manager at TLC Cos.

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Ashley Coker Prince

Now is the time to add rail to your supply chain

In addition to financial benefits, rail offers shippers a simple, well-established way to ramp up their focus on sustainability and reduce their greenhouse gas emissions.

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02 October
Ashley Coker Prince

Big leap forward for fleet electrification: Prologis launches accessible EV charging infrastructure

The logistics industry continues to be a strong area of focus for government leaders hoping to reduce greenhouse gas emissions and slow the progression of transportation-related climate change. As a result, legislators are driving emission-cutting regulations forward at breakneck speeds. 

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Sep - 2023 -
29 September
Ashley Coker Prince

Simplified rewards system designed to support driver retention

Often, the final straw for drivers is simply feeling unheard, unseen or unappreciated by their carriers. The right rewards program can help solve that problem.

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Ashley Coker Prince

Online shopping takes lead over brick-and-mortar stores in holiday season upset

In light of today’s soft economic conditions and high inflation rates, companies should have plans in place for providing standout service without blowing their own budgets going into peak season.

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Ashley Coker Prince

Current market conditions offer opportunity to strengthen intermodal relationships

While volatile markets are inherently difficult to navigate, they also provide an opportunity for enhanced relationship building between shippers and their transportation partners.

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Ashley Coker Prince

Driver appreciation WEAK? Give authentic thanks – Taking the Hire Road

In this episode of Taking the Hire Road, Jeremy Reymer, founder of DriverReach, is joined by an industry friend and leader in recruiting, Jason Crowell, director of recruitment at Custom Commodities Transport.

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