Ashley Coker, Editor

Ashley is interested in everything that moves, especially trucks and planes. She covers air cargo, trucking and sponsored content. She studied journalism at Middle Tennessee State University and worked as an editor and reporter at two daily newspapers before joining FreightWaves. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.

Smarter Capacity

Ashley Coker, Editor Thursday, March 5, 2020
411

Software companies must broaden offerings to be competitive in 2020

Companies have to work harder than ever to differentiate their offerings from all the other tools and applications flooding the market.
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Trucking

Ashley Coker, Editor Monday, March 2, 2020
1,264

FTL service at LTL rates: Pooling protects loads and bottom lines

When companies are moving midsize loads, it can be almost impossible to find that balance within the traditional full truckload (FTL) and less-than-truckload (LTL) models.
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Truckload

Ashley Coker, Editor Wednesday, February 26, 2020
0 188

TCA Profitability Program out in full force at annual convention

Program members will have several opportunities to network in Orlando next week.
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Trucking

Ashley Coker, Editor Tuesday, February 25, 2020
2,136

How to prepare diesel trucks for an electric future

Electricity constraints are a barrier to the adoption of new technology.
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Truckload

Ashley Coker, Editor Monday, February 17, 2020
0 517

Truckload 2020: Orlando arms carriers with knowledge needed to thrive

The Truckload Carriers Association (TCA) will bring an opportunity for education and networking to for-hire carriers, private fleets, associates and driver-training school members, as well…
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Smarter Capacity

Ashley Coker, Editor Friday, January 31, 2020
4,943

Owner-operators must be intentional about making money in 2020

The ramifications of 2019 will come in the form of shrinking capacity, pushing rates up as supply falls to meet demand instead of dwarfing it.
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Smarter Capacity

Ashley Coker, Editor Thursday, January 23, 2020
381

Automatic processes drive higher customer satisfaction

Check-in calls have long been a pain point for carriers and brokers alike. It is possible to reduce these calls while also improving customer service.
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Trucking

Ashley Coker, Editor Friday, January 10, 2020
2,814

Pay-as-you-drive lease option could protect carriers during market slowdowns

As more and more carriers close up shop, leasing equipment has become a gamble that some companies may not want to take.
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Logistics

Ashley Coker, Editor Friday, December 20, 2019
0 553

How much is a service failure worth to you?

Companies like hospitals and automotive manufacturers often need to receive equipment and other goods within a short window of time to avoid operational shutdowns. For…
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Logistics

Ashley Coker, Editor Thursday, December 19, 2019
691

Constructive disruption: Brokers focus on carrier experience in digital age

The face of the freight brokerage industry has evolved over the past several years, and veteran brokerages have been forced to rethink their technology strategies…
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