Inside SONAR

Julie Van de Kamp Wednesday, January 7, 2026

How are Freight Brokers Staying Afloat?

A Unit-Economics Reality Check Looking at the shocking December 2025 metrics, we couldn’t help but wonder how brokers are surviving. While, by almost any surface-level metric, freight brokerage volumes look healthy. Loads are moving. Capacity is abundant. Rates have stabilized off the bottom. And yet, across the industry, broker layoffs continue, balance sheets remain under […]

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Julie Van de Kamp Monday, November 10, 2025

How brokers can navigate the capacity crunch using SONAR

The SONAR platform offers numerous applications and abundant data to help brokers stay ahead in the increasingly volatile truckload market. Unique datasets—such as tender rejections and volumes—help users recognize when the market is shifting and understand the depth of its impact beyond transactional activity. SONAR also provides robust spot and contract rate data derived from […]

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Julie Van de Kamp Monday, November 10, 2025

SONAR Product Demos and Spotlights from F3 2025

Executive Summary At the F3 event in Chattanooga, a series of new products and platform updates were showcased, all centered on making data more accessible, easier to use, and actionable for users. The updates spanned the entire Sonar platform, introducing new dashboards, powerful AI-driven insights, and key partnerships to create a more integrated user experience. […]

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Michael Baudendistel Monday, October 13, 2025

Container Atlas gets granular

Last week, SONAR released a new dashboard within the Container Atlas application, titled Maritime Trade Console.  This is the latest of the dashboards added to SONAR and, like the others, is intended to enhance SONAR’s usability and is powered by Google Looker. It includes details on ocean data that haven’t been released elsewhere, as bookings […]

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Julie Van de Kamp Thursday, October 2, 2025

SONAR Releases SONAR Quick Rates Chrome Extension

A new Google Chrome plug-in, SONAR Quick Rates, is now available in the Chrome Web Store, bringing the power of SONAR’s market intelligence directly into users’ browsers for faster quoting and decision-making. The extension is designed to create efficiency for brokers, shippers, carriers, and logistics professionals by allowing them to access critical data without leaving […]

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Julie Van de Kamp Friday, September 19, 2025

Have you seen SONAR Maps lately?

Last week, SONAR released enhancements to their map widget, this week, they made maps easier to access and use.  Enhanced Map Widget SONAR redesigned the Map Widget to make it more powerful, intuitive, and user-friendly than ever. What’s New This week, SONAR added Maps to the main menu in the UI to make the overall […]

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Julie Van de Kamp Monday, September 15, 2025

Rediscover SONAR at the F3 Future of Freight Festival

If you haven’t checked out SONAR lately, be sure you do! We’ve rolled out more features and product enhancements this year than in many of the past years combined—and the F3 Future of Freight Festival in Chattanooga this October is the best place to see them in action. Download the attached white paper here for a summary […]

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Julie Van de Kamp Tuesday, August 19, 2025

Everstream Analytics Partners with FreightWaves and SONAR to Bring Advanced Risk Intelligence to SONAR Platform Users 

Global supply chain risk leader extends reach to over one million logistics professionals, delivering 15+ years of proven weather analytics through industry leading freight intelligence platform  SAN MARCOS, Calif. and CHATTANOOGA, Tenn. – August 19, 2025 – Everstream Analytics, the global leader in supply chain risk management and predictive insights, today announced a strategic partnership […]

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Julie Van de Kamp Thursday, July 17, 2025

SONAR Unveils Redesigned Supply Chain Intelligence Platform with New Risk and Efficiency Quadrant

A completely redesigned experience for SONAR’s Supply Chain Intelligence (SCI) has been launched allowing SCI to deliver faster insights, deeper market intelligence, and more actionable guidance for shippers managing their RFPs. The updated platform merges the previous Opportunity View and List View into a single, powerful page called Lane View. This consolidation allows users to […]

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Michael Baudendistel Wednesday, July 16, 2025

SONAR adds intermodal savings rates

Building upon SONAR intermodal and dry van contract rate data already available in the platform, as of today, intermodal savings rates are now included in SONAR, as a national average, for 63 individual lanes, and two indices.  The LA to Dallas lane is competitive between truckload and intermodal with a 9% average intermodal savings rate. […]

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Julie Van de Kamp Monday, July 14, 2025

SONAR and WeatherOptics Deepen Partnership to Deliver Hyperlocal Weather Intelligence Through Enhanced Critical Events Module

SONAR, a leading global supply chain intelligence platform, is pleased to announce an enhanced partnership with WeatherOptics, a leading weather impact and risk intelligence provider. This collaboration allows mutual customers to customize the Critical Events module within the SONAR platform by easily uploading their own specific locations and facilities, enabling them to better anticipate and […]

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Julie Van de Kamp Monday, July 7, 2025

SONAR Enhances Oracle’s OTM Integration and Launches Shipper Consortium for Unmatched Supply Chain Benchmarking

SONAR is proud to announce significant upgrades to its integration with Oracle Transportation Management (OTM), bringing real-time freight market intelligence directly into OTM workflows through a partnership with Redwood Connect. Just in time for the OTM Sig conference, this enhanced integration also introduces SCORE, SONAR’s exclusive shipper consortium, enabling actionable benchmarking insights and accelerated return […]

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FreightWaves Staff Thursday, July 3, 2025

SONAR releases lane-level seasonality comparison tool

SONAR has launched a new capability allowing users to search and visualize spot rates at the lane level and compare year-over-year seasonality directly within its charts. This enhancement to the high-frequency freight market intelligence platform aims to provide shippers, carriers, and brokers with critical insights for navigating the volatile transportation market. The ability to track […]

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