Inside SONAR

Julie Van de Kamp Wednesday, September 23, 2026

Specialty Wine and Car Parts:

Economics of the New Canadian Tit-for-Tat Tiff Tariffs On September 8, the disagreement escalated past tariffs entirely. The U.S. announced it would outright ban imports of Canadian dairy, alcohol, and large-displacement motorcycles, effective September 29. Not another rate hike, a straight prohibition. It’s the newest turn in a dispute that’s been building for months: on […]

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Julie Van de Kamp Monday, August 10, 2026

FleetWorks and SONAR partner to put live market intelligence inside the agentic marketplace

New integration embeds SONAR rates and coverage difficulty across FleetWorks’ AI phone, email, and SMS workflows to help brokers and carriers book with more confidence. San Francisco, CA August 13, 2026 — FleetWorks, the AI marketplace that matches brokers and carriers at scale, and SONAR, the leading freight market data and supply chain intelligence tool, […]

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Julie Van de Kamp Tuesday, August 4, 2026

SONAR and Retlia Announce a Strategic Integration of Retail Intelligence

Integration of ‘The Register’ indicator provides SONAR users with critical foresight into retail demand, market confidence and inventory volatility  SONAR and Retlia have announced a partnership to deliver advanced retail data analytics directly into the SONAR UI, the freight industry’s leading market intelligence platform. This collaboration addresses a gap in the logistics landscape by bridging […]

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Julie Van de Kamp Wednesday, June 10, 2026

SONAR Launches Accepted Truckload Volume Index to Close the Gap Between Tendered and Moving Freight

Tender acceptance rates have long signaled stress in the truckload market — but until now, users had no direct index tracking the volume of freight that actually cleared that process and moved. SONAR’s new Accepted SONAR Truckload Volume Index (ASTVI) fills that gap. The dataset family isolates accepted truckload demand by stripping out rejection activity, […]

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Julie Van de Kamp Tuesday, April 28, 2026

TruckSmarter Partners with SONAR To Deliver TRAC Spot Rates For Motor Carriers

TruckSmarter is taking the freight industry into the future with the launch of Dispatch, combining AI capabilities into the industry’s first chat-based interface built specifically for freight. Now, truck drivers can eliminate hours scrolling through traditional load boards. Instead, drivers can ask anything to find loads, deploy agents to execute actions, such as a bidding […]

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Julie Van de Kamp Friday, April 17, 2026

SONAR Launches Sitreps:

Expert-Authored Situation Reports Integrated Directly Into the Freight Intelligence Platform SONAR Research team delivers deep market analysis on macro forces reshaping freight and supply chain — with live data built in SONAR, the leading real-time freight market intelligence platform, today announced the launch of SONAR Sitreps — a new research product that delivers deep, expert-authored […]

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