Inside SONAR

SONAR’s Pricing Power Index is a data driven read on who has leverage in the freight market.

New integration embeds SONAR rates and coverage difficulty across FleetWorks’ AI phone, email, and SMS workflows to help brokers and carriers book with more confidence. San Francisco, CA August 13, 2026 — FleetWorks, the AI marketplace that matches brokers and carriers at scale, and SONAR, the leading freight market data and supply chain intelligence tool, […]

Integration of ‘The Register’ indicator provides SONAR users with critical foresight into retail demand, market confidence and inventory volatility  SONAR and Retlia have announced a partnership to deliver advanced retail data analytics directly into the SONAR UI, the freight industry’s leading market intelligence platform. This collaboration addresses a gap in the logistics landscape by bridging […]

Tender acceptance rates have long signaled stress in the truckload market — but until now, users had no direct index tracking the volume of freight that actually cleared that process and moved. SONAR’s new Accepted SONAR Truckload Volume Index (ASTVI) fills that gap. The dataset family isolates accepted truckload demand by stripping out rejection activity, […]

New FMCSA and CSA intelligence tool goes live as North American enforcement enters its most intense 72 hours of the year — and as the CDL crackdown reshapes the driver pool in real time CHATTANOOGA, Tenn. — May 12, 2026 — SONAR today announced the launch of its new Carrier Safety Dashboard, a comprehensive intelligence […]

Real-time spot rates, a built-in margin calculator, and a Chrome Extension — available to any individual user for $24.99/month, no demo required. SONAR has launched a self-serve pricing tier that gives individual users direct access to its desktop rate intelligence tools — no sales call, no demo, and no contract required. The new offering, called […]

TruckSmarter is taking the freight industry into the future with the launch of Dispatch, combining AI capabilities into the industry’s first chat-based interface built specifically for freight. Now, truck drivers can eliminate hours scrolling through traditional load boards. Instead, drivers can ask anything to find loads, deploy agents to execute actions, such as a bidding […]

Expert-Authored Situation Reports Integrated Directly Into the Freight Intelligence Platform SONAR Research team delivers deep market analysis on macro forces reshaping freight and supply chain — with live data built in SONAR, the leading real-time freight market intelligence platform, today announced the launch of SONAR Sitreps — a new research product that delivers deep, expert-authored […]

First standardized, accessible bulk freight rate data delivers outbound state-based pricing and round trip rates to shippers, carriers, and logistics operators CHATTANOOGA, Tenn. — April 8 2026 — SONAR today announced the launch of Bulk Rates within the SONAR API, delivering the first standardized contract rate benchmarks for bulk trucking — a segment of the […]

Three updates to SONAR’s load prioritization and coverage strategy tool give carrier sales teams deeper lane intelligence, more actionable guidance, and a live connection between internal freight systems and the market. CHATTANOOGA, Tenn. — April 8, 2026— SONAR today announced a significant expansion of Coverage Guide, SONAR’s load prioritization and coverage strategy tool, with three […]

New integration puts real-time market intelligence directly into the hands of reps processing freight RFPs, cutting response time from hours to minutes. In freight sales, five minutes can be the difference between winning a contract and losing it to a faster competitor. A new strategic partnership between Prodensus and SONAR is designed to close that […]

SONAR, the leading provider of event-driven supply chain intelligence, announced new platform enhancements designed to help logistics professionals monitor and respond to potential disruptions stemming from the escalating conflict involving Iran. A new Geopolitical Alert has been added to the Executive Dashboard, giving users immediate context on global developments and curated links to resources that […]

SONAR, the leading freight market intelligence platform, today announced a limited-time promotion offering its Blue to Blue iOS app free for 30 days to first-time users. The promotion runs through March 31, 2026, giving freight professionals full access to real-time lane-level intelligence directly from their mobile devices. Built for brokers, carriers, and shippers who need […]

Global ocean markets don’t move in isolation. Booking behavior in Asia today becomes capacity pressure in U.S. truckload networks weeks later. Port delays ripple into intermodal congestion. Commodity shifts reshape inland demand patterns. To help supply chain leaders stay ahead of those shifts, SONAR has officially replaced Container Atlas with two powerful, purpose-built dashboards: Ocean […]

Use SONAR’s Forward-Looking Market Intelligence (NOT just historical data) as preventative medicine for your market pain. Who SONAR Helps: Avoid getting caught flat-footed, most tools tell you what has already happened, SONAR provides context and leading indicators to help you act proactively. What competitors do: Competitor Type Limitation Rate platforms (DAT, Truckstop, Xeneta, etc.) Benchmarking […]

As tender rejection rates surge nationally to over 14%, compared to just 5.5% last year at this time, be sure you’re focusing o your “take” strategy rather than just your freight coverage strategy. Watch this brief webinar to learn how to use SONAR’s Quick Rates Chrome Extension and Rate Intelligence tools to inform your tender […]

A Unit-Economics Reality Check Looking at the shocking December 2025 metrics, we couldn’t help but wonder how brokers are surviving. While, by almost any surface-level metric, freight brokerage volumes look healthy. Loads are moving. Capacity is abundant. Rates have stabilized off the bottom. And yet, across the industry, broker layoffs continue, balance sheets remain under […]

The SONAR platform offers numerous applications and abundant data to help brokers stay ahead in the increasingly volatile truckload market. Unique datasets—such as tender rejections and volumes—help users recognize when the market is shifting and understand the depth of its impact beyond transactional activity. SONAR also provides robust spot and contract rate data derived from […]

Executive Summary At the F3 event in Chattanooga, a series of new products and platform updates were showcased, all centered on making data more accessible, easier to use, and actionable for users. The updates spanned the entire Sonar platform, introducing new dashboards, powerful AI-driven insights, and key partnerships to create a more integrated user experience. […]

Last week, SONAR released a new dashboard within the Container Atlas application, titled Maritime Trade Console.  This is the latest of the dashboards added to SONAR and, like the others, is intended to enhance SONAR’s usability and is powered by Google Looker. It includes details on ocean data that haven’t been released elsewhere, as bookings […]