E-commerce penetration accelerated greatly due to the coronavirus and now retailers are having to balance these new consumer expectations with long-term profitability. There are a few major fulfillment methods being implemented across the retail sector, but which is the best and will win out in the long run?
Andrew Cox found out in this episode of Point of Sale. He welcomed Rick Watson, founder and CEO of RMW Commerce Consulting, to talk about how he consults retailers on e-commerce operations.
Watson detailed different fulfillment strategies, what goes into choosing a certain method and how smaller retailers should approach the arms race among Amazon, Walmart and Target.
Watson said a competitive fulfillment strategy has to come from a company identifying several key points: its strengths, its available resources, its consumer desires and its identity as a brand.
He said small retailers aren’t locked out when it comes to competing with big-box stores. In fact, small businesses may have a bit of an edge because of the ability to connect and cater to customers on a more personalized basis.
You can find more Point of Sale episodes and recaps of all our live podcasts here.
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The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
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The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now