Today’s Pickup: Tesla cuts price of its cars in China to beat trade tariffs

  Photo: Shutterstock
Photo: Shutterstock

Good day,

Tesla (NASDAQ: TSLA) has announced a cut in prices of its Model S and Model X cars in China, with it looking to consolidate in the Chinese electric vehicle (EV) market, as retaliatory Chinese tariffs have hurt sales. “We are absorbing a significant part of the tariff to help make our cars more affordable for customers in China,” said Tesla in a statement.

This move would see Tesla slashing prices on its two models by 12-26%. Interestingly, Tesla was amongst the first U.S. auto majors to hike prices by nearly 20% in the Chinese market when the initial set of tariffs took effect. The company would be launching pre-orders for its Model 3 – both in Europe and China before the end of 2018, and is investing heavily to expedite construction of its Chinese gigafactory, in an attempt to beat the tariffs by producing locally.

Did you know?

JP Morgan has cut its outlook for oil, predicting that Brent crude prices will average $73 a barrel in 2019 — down from the investment bank’s previous forecast of $83.50 a barrel.

Quotable:

“Free trade is taking something of a thrashing these days, given the rising undercurrent of unilateralism and protectionism. For Hong Kong, the primacy of free trade is immutable.”

– Hong Kong’s Chief Executive, Carrie Lam, on the ongoing trade wars and the rise of hypernationalism.

In other news:

Why speed matters in container shipping

Fleet speed can help container shipping lines to manage high fuel prices and low freight rates. With the help of data and charts from Freightos, find out the impact of “slow steaming” on the pace of global trade. (Refinitiv)

The on ramp to fleet electrification

Fleet electrification is an exciting component in UPS’s use of emerging technologies and an important element in helping the company achieve its ambitious sustainability goals. (UPS Longitudes)

How has a trucking company in Green Bay become a tech talent magnet?

Interview with Shaleen Devgun, the CIO of Schneider National, on tech innovation in the trucking market (Forbes)

Road to zero could mean a dead end for truck operators

The UK government’s long-awaited “Road to Zero” plan for moving towards deep cuts in road transport emissions was published this month, and given a mixed reception from the commercial vehicle sector. (The Truck Expert)

Hapag-Lloyd to launch premium product as part of new five-year plan

The move follows an extensive market research survey by the carrier which revealed that more than 50% of respondents showed “a willingness to pay more” for a higher-quality offering. (The Loadstar)

Final Thoughts

The price of oil keeps assuming new lows, hitting a 12-month low this month, due to uncertainties over surplus production. President Trump has been very vocal in this regard, praising Saudi Arabia for pushing the prices down, and urging OPEC to keep reducing it, saying “oil prices should be much lower based on supply.”

However, OPEC would likely be wary of oil prices collapsing, and try reduce output to maintain price stability. Ahmed al-Kaabi, Governor for UAE’s OPEC has said that oil production cuts would be decided when the cartel convenes this December. If UAE agrees to cut production, it would be a drastic change in decision as it would come just months after the UAE and Russia decided to increase output to cover up for the loss in production from Venezuela and Iran. Meanwhile, Russia has largely looked non-committal to checking its output, with statements from its energy ministry being quite obscure about their position.

Hammer down everyone!

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now