F3 chat: The importance of customer collaboration in building FreightTech solutions

KEY QUOTES FROM NEWCITY:

On key ingredients for making technology work for customers: “I think more about an attitude or an approach in how we design these technologies. We listen, we’re agile, we respond, we’re aware and we change. We really try to put ourselves in the shoes of our customers.”

On the recent acquisition of truckload broker MoLo Solutions: “In the short term, the Molo acquisition doubles the capacity between our two organizations to nearly 80,000 carriers, which helps us better serve customers. It also gives us a large facility in Chicago, an innovation hub, as we well know in the brokerage industry. In terms of technology, [ArcBest] is bringing some strong digital capabilities to MoLo that will make it easier for their employees, their customers and carriers to do business.”

On advice to FreightTech entrepreneurs: “They’ve got to be willing to have the bandwidth to kind of sit down — especially if they don’t have a product that’s got existing revenue or existing customers — they’ve got to be willing to sit down and work through a co-creation process with a company like ArcBest.”

Watch: FreightTech is all about the customer experience

Click for more FreightWaves articles by Todd Maiden.

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