Uber Eats partners with Hims & Hers, will deliver in 12 markets

Uber wants in on the health and wellness space. The rideshare and food delivery giant is partnering with telehealth platform Hims & Hers (NYSE: HIMS) to deliver personal care and health products to Uber Eats customers in 12 markets, including Los Angeles, Seattle, Miami, Philadelphia and Austin, Texas.

Uber (NYSE: UBER), which launched Uber Health — a service that allows health care organizations to arrange rides for patients — in 2018, has been dipping its toes into the health and wellness space for years. Its recent moves include a January partnership with NimbleRx for prescription deliveries in New York City, a March deal with ScriptDrop for nationwide deliveries and a June collaboration with Dr. B to help transport patients to vaccine appointments for free.

Under the new partnership with Hims & Hers, Uber Eats customers in the 12 select markets can now have a variety of personal care products delivered to their doorsteps, including sexual wellness items, personal care items, and haircare and skincare products. The service will also be available on Uber subsidiary Postmates.

“We’re always focused on making sure our customers can get anything — and personal wellness is no exception,” said Beryl Sanders, head of U.S. Uber Eats partnerships. “Through our technology and logistics expertise, we’re able to bring Hims & Hers directly to consumers at the tap of a button across the country, and we’re thrilled to continue to expand this partnership in the near future.”