Waggon builds out Sprinter van offerings to drive innovation, wins Niagara award

Photo: Jim Allen/FreightWaves

The logistics industry has been shaped by unpredictability and change this year, creating a difficult environment for newer and smaller companies to survive. Newcomer Waggon, however, has thrived. 

The company was founded with the mission of solving the customer service problem in brokerages and taking great care of its employees. Early evidence suggests that Waggon is doing just that. 

Recently, the company was honored with the Niagara Raw Supplier Carrier of the Year Award, a testament to its growth and dedication since its 2023 entry into the market. The award recognizes Waggon’s operational excellence , which is buoyed by its forward-looking approach.

In the company’s work with Niagara, Waggon boasts a outstanding on-time delivery rate. This feat has been accomplished through the company’s commitment to innovation and excellent service.

Since its inception, Waggon has partnered with some of the most innovative and inspiring third-party technology providers in the market, essentially building one high-powered brainchild from a myriad of API plug-ins.

While the company uses advanced technology to fuel its operations, embracing the human element is still very much a core tenant of the business. Waggon Founder Robert Rajfer describes his team as being  “readily available, experienced, flexible and innovative” – a combination that’s critical to the company’s ability to deliver on its promises.

Through innovative tech solutions and commitment to exceptional customer service, Waggon is proving that a logistics company can thrive by being both service-forward and tech-savvy. 

Perhaps even more impressive than the company’s recent accolades is how Waggon is shaping the future of logistics — specifically in the box truck and Sprinter van space.

As companies strive to reduce delivery times and offer more flexibility, these smaller vehicles are quickly becoming important powerhouses. 

“We’ve really hit our stride in the box truck and Sprinter van space,” Rajfer said. “It’s an area that’s not only more flexible but also allows us to offer tailored solutions that meet the unique needs of our clients, whether it’s for larger LTL shipments or more time-sensitive deliveries.”

These nimble and reliable solutions are particularly powerful in sectors where timely delivery is most essential, including construction, manufacturing and consumer goods.

The company has also invested heavily in technology to optimize its service offering. Waggon developed a proprietary rating engine for box truck and Sprinter van pricing, which allows the company to offer highly competitive and real-time rates based on specific customer needs. 

Looking ahead, Waggon is planning to continue expanding its box truck and Sprinter van services.

And as more companies look for alternatives to traditional less-than-truckload (LTL) shipping, Waggon is positioning itself as an ideal solution for smaller shipments that still require the reliability and efficiency of larger freight carriers.

“We’ve seen a real shift toward businesses wanting more flexible, personalized options for their shipments, and that’s where our box truck and Sprinter van services come in,” said Rajfer. “We’re looking at ways to integrate with enterprise shippers’ LTL routing guides, offering competitive pricing directly through our system. This is the future of smaller-scale, cost-effective logistics.”

Waggon’s ability to balance innovation with a hands-on service approach has proven effective. The company’s win as the Niagara Raw Supplier Carrier of the Year is a clear reflection of the company’s dedication to excellence and its determination to push the boundaries of what’s possible in the logistics industry.

As the demand for more flexible, efficient and tech-driven solutions continues to grow, Waggon’s commitment to staying at the forefront of the industry will continue to set it apart in the years to come.

Click here to learn more about Waggon.

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Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.