Tractor Supply Company is teaming up with Uber to give customers another option for fast same-day delivery of digital orders, underscoring the degree to which retailers are embracing quick commerce as table stakes for growing business.
Under the collaboration announced Thursday, customers can now shop from nearly 2,500 Tractor Supply (NASDAQ: TSCO) stores across the United States using the Uber (NYSE: UBER), Uber Eats or Postmatest app for on-demand delivery directly to their door.
Tractor Supply has 2,463 stores in 49 states and 209 Petsense stores in 23 states that sell pet food and supplies, livestock feed, farm and ranch products, garden essentials, tools and hardware. Locations are mostly concentrated in rural, exurban and suburban communities.
The rural lifestyle retailer, headquartered in Brentwood, Tennessee, said leveraging gig-based Uber drivers adds another layover of convenience for shoppers for weekend projects and other needs.
“Through Uber, customers can now access the products they count on with the speed of on-demand delivery, while millions of Uber users have a new way to discover Tractor Supply. It expands our reach while giving customers even more choice in how they shop with us,” said Matthew Rubin, president of digital & e-commerce at Tractor Supply, in a news release.
To celebrate the launch, customers can get $20 off Tractor Supply orders of $60 or more starting Thursday.
Last summer, Tractor Supply engaged Instacart, which has since been acquired by DoorDash, to provide store-to-door delivery in as fast as one hour.
Home improvement chains have made a concerted effort this year to add on-demand delivery, using stores as fulfillment centers. In April, Ace Hardware selected Uber Eats to provide delivery service. In August, Home Depot announced nationwide express delivery from stores using a variety of third-party delivery and ride-sharing platforms. Lowe’s recently began testing drone delivery in partnership with DoorDash.
Why It Matters: Retailers are under pressure to offer ultra-fast delivery to meet growing customer expectations and keep up with competitors, including marketplaces like Amazon. Industry officials say offering a fast-delivery option during online checkout attracts more frequent shopping from a subset of customers and serves as a funnel for new customers.
Walmart this month revealed plans to offer drone delivery from about 600 stores nationwide using drone operators Wing and Zipline.
Click here for more FreightWaves/American Shipper stories by Eric Kulisch.
Write to Eric Kulisch at ekulisch@freightwaves.com.
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