BiTA Announces Inaugural Board of Directors

 The first BiTAS Board of Directors
The first BiTAS Board of Directors

Organization selects ten industry leaders to lead Standards Council

Chattanooga, TN — December 18, 2017 — Blockchain in Transport Alliance (BiTA), the freight industry’s first advocacy organization devoted to the development of blockchain standards and education, today announced the first board of directors for its standards council, following the inaugural board meeting on December 5, 2017.

The board will be tasked to finalize governing documents, form the initial special interest groups (SIGs), and prepare for the official launch of Blockchain in Transport Standards Council (BiTAS) slated for May 2018.

The first BiTAS Board of Directors includes:

  • Dale Chrystie, VP Strategic Planning & Support, FedEx Freight

  • Ken Craig, VP of Special Projects, McLeod Software

  • Scott Friesen, VP Strategic Analytics, Echo Global Logistics

  • Craig Fuller, CEO & Managing Director, TransRisk

  • Dan Heinen, CEO, Kleinschmidt, Inc.

  • Steve Hausman, President, Triumph Business Capital

  • Timothy Leonard, EVP Operations & CTO, TMW a Trimble Company,

  • Mauricio Paredes, VP of Business Technology, P&S Transportation, Inc.

  • Linda Weakland, Director of Enterprise Architecture & Innovation, UPS

  • Amihai Zeltzer, Director of Digital Transformation and Innovation, Salesforce

“Our inaugural board of directors represents some of the brightest minds in the freight technology industry,” said Chris Burruss, BiTA President. “Through their vested interest in the development of blockchain technology, this group will establish transportation industry-specific blockchain standards, which will play an integral role in the evolution of the industry. We are thrilled to have this diverse group of innovative thinkers on the Board.”

“To put it simply, BiTA’s mission is to solve industry pain points,” said Craig Fuller, Managing Director, BiTA, and CEO,TransRisk. “Blockchain offers the ability to create incredible efficiencies across the transportation industry and help to foster mutually rewarding relationships across shippers, carriers, and brokers.”

Since its inception in August 2017, BiTA has over 130 active members and 600 applicants. In addition to establishing market standards, the Organization is focused on engaging with the industry and providing educational resources to ensure the full potential of the benefits of blockchain technology is carried through.

About Blockchain in Transport Alliance

Founded in August 2017, the Blockchain in Transport Alliance (BiTA) is a forum for promotion, education, and encouragement to develop and adopt blockchain applications in the trucking, transportation, and logistics industry. BiTA’s goal is for members to participate, discuss, create, and adopt industry standard uses of blockchain applications and to provide clarity and direction for the development of blockchain technology in the transportation industry in a manner that will create efficiency, transparency, and foster trust. BiTA standards are intended to create a common framework to help organizations develop and adopt blockchain technology. For more information, visit www.bita.studio.

BiTA media contact:

Sarah Bailey

512-771-7897

sbailey@bita.studio

Stay up-to-date with the latest commentary and insights on FreightTech and the impact to the markets by subscribing.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now