ClearMetal to help Panalpina with predictive booking insights

The global freight forwarder will use ClearMetal’s machine learning platform to make better use of its internal data in predicting customer booking cancellations and modifications.    The predictive logistics technology provider ClearMetal has inked a deal with Panalpina that aims to help the global freight forwarder to better understand customer booking behavior, the company said Thursday.
   Panalpina will use ClearMetal’s Data Intelligence Platform to predict with greater accuracy its booking patterns, including its customers’ yet-to-be-booked shipments, cancellations, modifications and fall-downs. ClearMetal’s platform uses machine learning and artificial intelligence to make better use of a company’s own data and “cultivate insights.”
   In Panalpina’s case, ClearMetal is assisting them in optimizing booking allocations and improving customer service. The forwarder has a global network of 500 offices in 70 countries, and works with partner companies in 90 countries.
   ClearMetal Chief Executive Officer Adam Compain mentioned the pilot project with Panalpina in a panel on visibility in late February at JOC’s TPM 2017 conference.
   “Technology and relentless innovation are keys to successfully delivering new value to customers,” said Jörg Twachtmann, head of global ocean freight at Panalpina. “ClearMetal places the power of artificial intelligence and machine learning into our hands, providing unprecedented visibility and predictive intelligence. Actionable data insights are an opportunity to offer truly differentiated services to shipper and carrier partners.”
   ClearMetal’s said users of its platform have seen an accuracy rate above 90 percent in predicting customer cancellations.
   “With greater commercial insights, innovative forwarders like Panalpina are able to provide differentiated services to shippers,” Compain said in a statement. “They can deliver consistent, high-volume to carrier partners and better adhere to minimum quantity commitments. The future of supply chain strategy will be founded in data intelligence and adoption of machine learning technology to better serve the shipping community through predictive logistics.”
   American Shipper profiled ClearMetal in its October 2016 issue cover story, “The changing face of ocean freight.”