New TechNewsTechnologyTruckingTruckload

Convoy gives truckers a choice: Choose one load, or a pre-planned package (with video)

After truckers and small carriers choose a load, their attention immediately turns to load boards or brokers for help to find the next load to avoid deadhead miles. FreightWaves’ SONAR provides information on where the hot markets are with its Inbound and Outbound Tender Reject Indexes (ITRI and OTRI), but drivers must still search load boards or call brokers to find those loads. 

Convoy provides access to actual loads and this morning announced Automated Reloads, which assists drivers in ensuring they have a load outbound when they accept an inbound load. It builds on Suggested Reloads, which was introduced last year.

“We introduced Suggested Reloads last year as a way to recommend additional loads so carriers can earn more,” Arpan Sinha, Convoy’s head of product for matching, told FreightWaves. “Automated Reloads goes a step further and packages multiple loads together in real-time. Now a carrier can benefit from Convoy’s automated matching to save time compared to trying to book sequences of loads on their own, and also have the flexibility to add a ‘Suggested Reload’ to keep their trucks full longer.

Automated Reloads presents drivers with a collection of loads that take into consideration criteria such as the carriers’ lane preferences, driver hours of service availability, driver locations and facility wait times.

The idea is to provide carriers with multiple options so they don’t have to spend time looking for backhauls. A “package” of loads is presented with a single price for all the loads, rather than individual prices for each load. Carriers/drivers always have the option to bid their rates on the combinations or simply accept the package. At this time, the price is set based on the collection of loads, although Sinha said the ability to alter the price for a single load could be a future addition.

Automated Reloads includes both live loads and  drop-and-hook packages offered in real time for each carrier.

El Poderoso Trucking is now finding most of its loads through the Automated Reloads option.

An example of Convoy’s Automated Reloads. A carrier would choose this package of loads rather than finding 3 separate loads along this route. (Photo: Convoy)

“I like bidding on these offers with Convoy; they keep me on lanes I prefer to run, and get me home when I want,” said Jorge Ramos of El Poderoso Trucking, who along with his brother Nelson has worked with Convoy for about two years. “By combining loads from different shippers, Convoy keeps us from driving empty trailers between jobs and we waste less time on load boards keeping our trucks busy.”

Empty miles average 20 percent of total miles, so Convoy is betting that carriers and independent drivers will benefit from running more loaded miles and finding those loads quicker.

“Traditionally, brokers or dispatchers pair shipments that are obvious to spot. But they missed out on a large part of the opportunity,” said Ziad Ismail, Convoy chief product officer. “Given the complexity and speed of the freight market, a real-time algorithmic optimization is ideally set up to minimize empty miles and help carriers.”

Sinha said carriers can request Automated Reloads based on their preferred lanes as well as dates through the Request a Load functionality within the Convoy app. He added that loads may come from multiple shippers that offer complementary volume.

Within the app, carriers are able to:

  • Create a one-time or recurring request for preferred lanes, or search for specific cities
  • Look for offers with reloads packaged together
  • Optionally, add more reloads to the suggested route
  • Tap to bid or accept

“The rate the carrier bids on and/or accepts are for the entire package, which are not currently editable, but is something we may address in future versions,” Sinha said. “Convoy algorithmically creates these packages based on the factors listed above and carriers are presented with additional reloads for further customization.”

When a load or driver is delayed, jeopardizing future loads, the Convoy algorithm assists in getting the load rescheduled or making other arrangements.

“Convoy constantly monitors shipments via GPS tracking to ensure loads are on schedule,” Sinha said. “In the event of an issue or interruption, we immediately help with re-planning to ensure the originally planned loads are completed. Alternatively, we find and secure replacements loads.”


  1. It’s all bullshyte….you download their app and they track you and everyone else who have their app then tank the rates to put money in their pocket and screw the trucker. And you idiots buy into it. They also sell your position GPS signal to other brokers all without your consent mind you. They ain’t helping the trucker….they are helping.themselves

    1. BINGO! You are spot on, sir. Tracking, just like very other accessorial is a SERVICE and it shouldn’t be given away for free. Those who give away all the accessorials for free will certainly fail in short order. I say, “good riddance!”

  2. Sounds like shippers are starting to smell the ELD implication in December and they are trying to find
    cheaper carriers.
    With today’s cheap rates by December many will be out of business and prices for freight will start rocketing.

    1. I think the main issue is we have an over capacity issue. So many people jumped into the “gold rush” last year when the ELD mandate took effect because the rates were astronomical. Now, that phase has passed and the rates are being pushed down by the Brokers (and some of the Shippers) in an effort to recoup what they lost last year. I applaud your optimism that “cheap” will be bankrupt by December. As much as I would love think you’re correct, I believe it’s going to take considerably longer. But let’s hope it’s ASAP regardless, sir!

  3. Good for Convoy. We see that cost cutting AND better service / visibility are the new norm. Shippers push for both – and carriers / 3PL’s / brokers better be able to deliver (no pun intended). That means using the latest tools (like AscendTMS, FourKites, Smart Capacity – and Convoy, etc) that were built with the FUTURE in mind – and not the past (like most of the legacy software providers are).

    When our customers ask for something it doesn’t need to be said that they want both cheaper AND better – it’s a given. If we don’t, they’ll just find someone else that can. It’s just the reality of the world we live in today.

    1. Jon, tracking is a service. Giving it away for free without charging it as an accessorial is commercial suicide. Companies that routinely give everything away for free will not be in business for very long. Tarping, TONU, detention, storage, layover as well as TRACKING are NOT free! I can’t wait until you’re bankrupt so the real business owners can get back to business.

Brian Straight

Brian Straight leads FreightWaves' Modern Shipper brand as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler. You can reach him at