BiTA welcomes Daimler Trucks North America as newest member

Blockchain in Transport Alliance (BiTA) has announced that Daimler Trucks North America (DTNA) is the association’s most recent member, including a membership on the BiTA board. DTNA’s decision to join the industry alliance underscores the company’s commitment to engineering innovation and recognizes the enormous potential of blockchain technology for transportation and manufacturing.

Blockchain will allow every single component of a truck to be tracked as it moves through the supply chain and value is added. Unprecedented visibility into the movement of goods will allow inefficiencies to be identified more easily. Product recalls will be more precise and less costly, and maintenance records for trucks on the road will be more thorough, accessible, and less corruptible.

“Daimler Trucks North America is one of the most important names in freight. Anything that they are a part of is likely to become industry standard because of their amazing influence on the industry. While some companies in the space deliver promises, DTNA is actually delivering innovation,” said Craig Fuller, managing director of BiTA.

“Going back to the invention of the automobile and the truck, Daimler has a long legacy of innovation in product technology,” said Lori Heino-Royer, director of business development at Daimler Trucks North America and BiTA board member. “We take that same spirit behind the scenes as well, continuously improving our processes, tools, and overall business practices to innovate how business is done using cutting-edge technologies. Through our relationship with BiTA, we are excited to lead in the blockchain for transportation space.”

Daimler Trucks North America LLC, headquartered in Portland, Ore., is a leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company, the world’s leading commercial vehicle manufacturer.

Founded in August 2017, the Blockchain in Transport Alliance (BiTA) is a forum for promotion, education, and encouragement to develop and adopt blockchain applications in the trucking, transportation, and logistics industry. BiTA’s goal is for members to participate, discuss, create, and adopt industry standard uses of blockchain applications and to provide clarity and direction for the development of blockchain technology in the transportation industry in a manner that will create efficiency, transparency, and foster trust. BiTA standards are intended to create a common framework to help organizations develop and adopt blockchain technology. For more information, visit

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