Deutsche Bahn rebrands freight rail unit

The new DB Cargo name is designed to distinguish between the company’s rail operations and its Schenker logistics business.    German national railroad Deutsche Bahn has renamed its rail freight business DB Cargo from DB Schenker Rail AG. 
   Deutsche Bahn’s rail business (specifically, its passenger and rail freight transport business units) were combined in the new Traffic and Transport Division in August.
   “The aim is to improve the product portfolio and service quality we offer our customers,” Andreas Busemann, the head of DB Cargo sales said in a statement, “and having the business units in the rail system partnering together will further that aim.” Going forward, both passenger transport and rail freight transport will use the DB logo, which will serve as a visual reflection of that partnership. The logo change will also make DB’s brand profile more straightforward and unite all its rail activities under a single brand, the company said.
   In addition to the logo change, there has also been a structural one: rail and logistics activities have been separated in organizational terms. Global logistics will use “DB Schenker” going forward, while rail freight transport will use “DB Cargo.” “Although we are separating our logistics and rail businesses from each other by name, we will of course continue to offer integrated rail transport and logistics services throughout Europe where it makes sense for the market and our customers,” Busemann said.
   DB Cargo will also have a new logo. More information is available at the website www.dbcargo.com.