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F3 chat: Helping smaller companies compete against mega-carriers

‘We want to be able to provide all the tools and resources they need to really operate operate as if they were a mega-carrier’

Kendra Phillips from Ryder System leads a fireside chat with Guillermo Garcia, CEO and co-founder of SmartHop, on how smaller companies can compete in the freight industry. (Photo: FreightWaves)

This fireside chat recap is from day 2 of FreightWaves’ F3 Virtual Experience. F3 runs continues today through Thursday and includes keynote speakers, fireside chats, live interviews, product demos and award presentations.

FIRESIDE CHAT TOPIC: Ryder + Smarthop: Investing in the future of small fleets

DETAILS: In today’s fast-paced market, small fleet owners need to truck smarter, not harder. Kendra Phillips and Guillermo Garcia discuss building a FreightTech startup tailored to the way the market is moving.

SPEAKERS: Kendra Phillips, Ryder System’s CTO and VP for new products, and Guillermo Garcia, CEO and co-founder of SmartHop

BIOS: At Ryder System, Phillips is responsible for overseeing the evaluation, development and deployment of new technologies and digital products. Garcia founded SmartHop in 2016. SmartHop is a dispatch technology that helps smaller over-the-road truckers compete with larger carriers through tech-powered freight dispatch, load booking and other services.


“SmartHop is a business-in-a-box platform that empowers various small trucking companies and owner-operators to earn more. We help our customers … through booking technology; it’s an autonomous dispatcher that automates the decision-making process when booking a load.”

“That saying of hard work pays off, that is not necessarily true in [the freight] industry. You see over and over and over again, people working day in and day out coming back not having enough to pay their bills. That really should not happen and we want to change that. We are changing that right now.”

“We want to be able to provide in one place all the tools and all the resources that they need to really operate as if they were a mega-carrier. We want to give them the right foundations and technology for them to decide how to compete. This is a very unbalanced and unfair competition. We want to up-level their game so they can compete head to head.” 

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One Comment

  1. Palwinder Singh

    Hello sir
    My name is palwinder Singh
    My age is 28 years old
    And my qualification is 12 th pass
    And then I am from India but now I am working in kuwait
    I am as a heavy equipment driver in kuwait

    And Now I am worked in the
    Jassim Transport and Handling Company in Kuwait
    26/11/2020 to Till Date
    Truck Driver Cargo Section.loading and unloading is my job more then
    • United Rental Company in Kuwait
    01/07/2020 to 26/11/2020
    As a Dump Truck Driver.
    • Trust Engineering Company in Kuwait
    10/04/2018 to 11/02/2019
    working in K.O.C for Diesel Loading and Unloading as a Diesel Tanker &
    Truck Driver.
    • Petrofac Company in Kuwait
    07 months
    Diesel Loading and Unloading as a Diesel Tanker & Truck Driver.
    • Al Mawakab National Trad. and Construction Company LLC, OMAN
    8 months between 2016-2017
    working as a Heavy duty driver & Bus Driver.
    • Private Company in India starting date 20.04.2015 to 2015
    Truck Driver (Loading & Unloading).

    I have good experience in the trucking
    I want to work in your company as a truck driver.

    I have tried a lot online but job is not getting applied. That’s why I knew about your company. You need a driver, so I’m emailing you one.

    Many of my friends are working as truck drivers in Canada.

    I apologize if I accidentally sent you my email

Comments are closed.

Noi Mahoney

Noi Mahoney is a Texas-based journalist who covers cross-border trade, logistics and supply chains for FreightWaves. He graduated from the University of Texas at Austin with a degree in English in 1998. Mahoney has more than 20 years experience as a journalist, working for newspapers in Florida, Maryland and Texas. Contact [email protected]