Freightos’ WebCargo makes it a hat trick as IAG offers air freight

WebCargo specializes in air freight shipments under 2,000 kilograms, or 4,400 pounds.

Jesse Cohen, FreightWaves Market Expert for air freight, said the move to offer “belly cargo” capacity through third-party platforms reflects what the major airlines have done with passenger booking through third-party platforms.

The air freight industry is “getting more digitized and finding tools to offer bookings online,” Cohen said. “Airlines are always looking for efficiencies and ways to cut costs. A lot of reservations for belly cargo can be automated.”

“One development to watch will be the degree to which the major airlines will seek to optimize all of their cargo pricing through WebCargo or just use it for already published tariffs,” he added.

The airlines could offer “ad-hoc pricing as well as their published tariffs,” Cohen said. “Up to 50 percent of their capacity is offered on a spot basis, and that’s stuff off-contract.”

Manel Galindo, the Chief Executive for WebCargo, said the addition of IAG to the roster of other carriers offering air freight capacity through the platform provides critical mass for customers to compare prices.

Carriers also benefit from the platform because it will allow them the chance to offer dynamic pricing on air freight, he added.

“This is an important step for WebCargo,” Galindo said. “Customers can search one origin-and-destination pair and compare the prices for the three carriers.”