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FreightWaves launches Freight.Tech, a startup and innovation engagement platform

Jenny Xu will serve as Managing Director of Freight.Tech

FreightWaves announces the formation of Freight.Tech, a startup and innovation engagement platform to connect early and growth-stage startups with investors, strategic partners, and leading corporations. The focus is entirely on transportation and logistics businesses, with a key focus on freight movement and equipment technology. Jenny Xu, formerly the head of the Commercial Emerging Technology Group at Bridgestone Americas, has been chosen to lead this initiative.

Freight.Tech will work with companies at all stages from ideation to commercialization and high growth phases, with an emphasis on disruption and innovation, to help them navigate the various challenges that are presented at each part of the cycle. Whether it’s helping pre-revenue companies design their go-to-market plan, navigate the capital raise process, or working with Fortune 50 companies on interpreting market development and shifts, Freight.Tech aims to help bring clarity and outcomes to the changes brought on by global market disruptions.  

Freight.Tech is an advisory service that draws on the collective expertise of the FreightWaves team, with deep understanding of the freight markets, technologies, and commercial cycles in the space. Unlike most advisory services around the transportation industry, the FreightWaves team has served time as entrepreneurs, venture investors, and corporate innovation officers.

The breadth of expertise includes some of the deepest expertise on trucking (LTL and truckload), freight brokerage, airfreight, rail, intermodal, and maritime. The team also has some of the brightest strategists on industry technology, including OEM technologies, Tier-1 suppliers, trailers, telematics, blockchain, load matching services, and tracking systems.  Plus, the team is able to draw on the collective expertise of the FreightWaves and BiTA communities, giving companies and decision makers with unprecedented access.

The Freight.Tech engagement platform is built specifically for budgets of all sizes, including bootstrapped startups whose cash is tight. Working inside of FreightWaves allows Freight.Tech to leverage the broad set of resources of the Community, without requiring large budgets that are typical from advisory services.

Jenny Xu will serve as the Managing Director of Freight.Tech. Prior to joining the team, she founded the Commercial Emerging Technology group at Bridgestone Americas. She led the design, development and launch of technology-enabled solutions for commercial fleets, and building capabilities in lean startups, design thinking and partnership with tech startup and venture capital communities.  

Before joining Bridgestone, Jenny held a number of senior operational and strategic roles focused on creating value through customer-centric problem-solving in the developed and emerging markets via management consulting and corporate strategy functions.

She holds a B.A. in Finance from Western Michigan University and a M.B.A. in Marketing and Strategic Management from the Booth School of Business at University of Chicago. She is passionate about leveraging science and technology to exponentially enhance humanity, especially in transportation and logistics. In her spare time, Jenny enjoys hiking and traveling around the world.

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Over the past year, FreightWaves has become the leading provider of news and analytics for the freight community, serving up hundreds of articles per month about the Freight Markets. Website tracking firm owned by Amazon, Alexa.com, ranks FreightWaves as the number one news site involved in freight and logistics news, globally.

As of July 30, 2018, FreightWaves ranked #7,953 of all websites in the United States and #48,981 globally. With 1.5 million page-views a month and among the longest time on site for all sites involved in freight and logistics news, FreightWaves continues to gain an audience that is unmatched in the industry. Also, in just 18 months, FreightWaves’ has been referenced on 1,526 top-ranked websites, also according to Alexa, like Reuters, Bloomberg, Morningstar, Dow Jones, CNBC, Business Insider, TechCrunch, and many of the largest commodity news publications covering articles ranging from technology issues, driver capacity crunch, blockchain, autonomous vehicles, and the U.S. economy.

The BiTA Community has quickly become the leading organization that is developing education, content, and engagement around technology applications and tech standards for the freight industry. BiTA Community works alongside BiTA Standards, led by Chris Burruss to ensure that the BiTA Community has opportunities for engagement and involvement in the development of technology standards. The Waves events showcases top subject matter experts involved in the intersection of technology and the Freight Markets. Morgan Stanley described the first Waves event, Transparency18 as the “CES of Transportation.” 

FreightWaves is hosting it’s second event in Grapevine, TX on November 12/13 known as MarketWaves that will cover the current, near-term outlook, and long-term future trends in the freight market.  

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