Integrators look for bigger healthcare market share

   FedEx has expanded its time-sensitive offering, SenseAware, to 14 new countries in Europe, and at the same time, DHL has announced that it has launched a new temperature-sensitive service between Brussels and Cincinnati, Ohio. 
   The FedEx service, which aims to provide real-time visibility for high-value and other sensitive products, is now offered in Belgium, the Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Spain, Sweden and Switzerland. FedEx has also rolled out expanded SenseAware capabilities in Canada.
   FedEx officials market the product primarily to the healthcare and life sciences markets.
   “As today’s global business environment becomes increasingly complex, information has never been more critical to organizations,” Carlo Novi, a managing director in FedEx Express’ healthcare solutions division. “Thanks to our international expansion program, even more healthcare customers have access to this information, providing insight to make better, timelier decisions and help identify opportunities to increase the efficacy of their supply chains.”
   DHL will offer its new program on 747-400 freighters six times per week, offering customers real-time location and temperature tracking, and a dedicated position for life sciences cargo. The freighter flying the route is equipped with four distinct temperature zones.
   “With this service, we are further enhancing our dedication to the life sciences industry and the changing world of regulations within the industry sector. This is the first of many routes with a dedicated airfreight service for temperature-controlled products. More of them are planned,” Ingo Alexander Rahn, DHL Global Forwarding’s executive vice president in charge of air freight, said in a statement.