NWA Cargo using stick to encourage e-booking
NWA Cargo, the cargo arm of Northwest Airlines, will from May 15 charge a $10 fee for VIP and Specific Air (SPC) shipments that are booked at the airport or through its cargo call center.
'We want to enable customers to control their costs by encouraging them to use e-booking for VIP and SPC shipments, and avoid paying a booking charge at the airport or through the call center,' said Jim Friedel, president of NWA Cargo and senior vice president-Pacific.
The airline said its freight forwarder customers are already booking a majority of their shipments electronically using Cargo Portal Services (CPS).
'E-booking saves customers time and money by accelerating the acceptance process at the airport. NWA Cargo's goal is to eventually have 100 percent e-booking because if it benefits our customers it benefits the carrier,' Friedel said.