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Playing to your sales strengths — Put That Coffee Down

Why the best brands are built on personality

Put That Coffee Down is sponsored by Surge Transportation.

This episode of Put That Coffee Down is sponsored by Surge Transportation. Surge Transportation is the fastest growing 3PL in the logistics space today.  Based in Chicago and Jacksonville, they offer unrestricted access to almost all accounts, limitless territory, and a chance to be a key player in a growing company.  To find out more email [email protected].

Building a brand that stays successful is about standing out from the crowd and on this episode of Put That Coffee Down, Kevin Hill breaks down how to use individual strengths to develop a unique brand identity. 

Hill is joined by FreightWaves SONAR Account Executive Richie Daigle and they welcome Cody Wallis, founder and CEO of Chattanooga, Tennessee-born Handup Gloves. 

Wallis discusses how he uses social media to develop a personality behind his brand. Chattanooga is an outdoor-focused city, so catering to that audience was key in building a strong client base before branching out into other niche markets. 

Hill and Daigle also talk about the journey from idea to sale to success and how evolution of a product or service into one that is desirable looks different in every case. 

You can find more Put That Coffee Down episodes and recaps for all our live podcasts here

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Kaylee Nix

Kaylee Nix is a meteorologist and reporter for FreightWaves. She joined the company in November of 2020 after spending two years as a broadcast meteorologist for a local television channel in Chattanooga, Tennessee. Kaylee graduated from the University of Oklahoma in 2018 and immediately made the Tennessee Valley her home. Kaylee creates written summaries of FreightWaves live podcasts and cultivates the social media for FreightWaves TV.