Safmarine names Daly CEO

   The liner carrier Safmarine has appointed Grant Daly as its new chief executive officer, effective Feb. 1.
   Daly is currently head of Safmarine’s multi-purpose vessel unit, a role he has held since October 2010, and will replace outgoing CEO Tomas Dyrbye. Daly has been with Safmarine since 1994, having held a number of roles across Asia and the Middle East.
   Safmarine is a subsidiary of the A.P. Moller-Maersk Group, which operates the world’s biggest liner carrier, Maersk Line.
   The appointment of Daly follows the October 2011 announcement of Maersk’s decision to integrate the corporate and regional management activities of Safmarine into those of Maersk Line, while retaining and growing a separate Safmarine brand and operating model. Safmarine will continue to have its own independent pricing, capacity, sales and customer services structure.
   Daly will be based at the new Safmarine headquarters in Copenhagen and will report to Hanne B. Sørensen, Maersk Line’s chief commercial officer.
   “My immediate priority is to establish the Safmarine Center team in Copenhagen and to ensure we provide Safmariners in the countries with the support they need to deliver on our Safmarine promise to customers,” Daly said.
   “The challenge – of making brand segmentation work without a separate management structure – is a new one in the shipping industry and we are delighted that Grant has accepted this challenge,” Sørensen said. “We strongly believe that our multi-brand strategy, which will allow us to serve several and more customer segments with different products, is the path to a prosperous future for the Maersk liner business and we are committed to providing Grant and his new team with the support they need to grow the Safmarine brand info the future.”