Shippers and carriers are an integral part of the freight industry and keeping them in the loop would go a long way to improving efficiency inside the system. That is the belief that the founders of Go99 are building their business upon.
The latest craze in logistics is the “uberization of trucking,” i.e. digital freight brokers (DFM). In reality, though, DFMs are not new, with the first iteration of them appearing in the early 2000s with companies such as Power2Ship and TransMarkets. They have gained steam lately thanks to technological advances, but there is still some question about whether they are here to stay this time.
Uber threw its hat into the trucking industry with its own app earlier this year, but now it is upping the stakes with new features, The Verge reports.
One of the early entries in the so-called and really misnamed “Uber for trucking” movement, Convoy found immediate backers with the likes of Jeff Bezos, Marc Benioff and Henry Kravis when it launched in 2015. Since then, hundreds of companies have tried to enter the field of digital freight matching, including Uber itself this year. […]
One of the early entries in the “Uber for trucking” movement, Convoy found immediate big-name backers with the likes of Jeff Bezos, Marc Benioff and Henry Kravis when it launched in 2015. Since then, hundreds of companies have tried to enter the field of digital freight matching, but Convoy has remained near the top of the class.
