Targeting the middle market

   The transportation management systems (TMS) providers 3Gtms and Transite Technology said they have merged to focus on providing “highly specialized” TMS applications to mid-market companies.
   “Transite’s product suite is the ideal platform to develop a very broad suite of transportation software, while 3Gtms’s initial suite includes a brokerage system, a standalone rating utility, LTL (less-than-containerload) tariffs along with the core TMS,” the companies said. “Many more modules will be added over the next few years.”
   3Gtms is headed by Chief Executive Officer Mitch Weseley, a veteran of TMS providers Weseley Software Development Corp., which was sold to McHugh Software International (later Red Prairie), and G-Log, which was acquired by Oracle.
   “We are doubling the size of the company, almost overnight, to meet the growing demand for our products and to drive improvement and innovation throughout the company,” Weseley said.
   The merged company will operate under the 3Gtms brand. Weseley said the name signifies what he sees as the third generation of TMS systems, with the first targeted at domestic trucking management, the second aimed at handling all freight, all modes, and all geographies, and third aimed at “small and middle markets that do not need the extreme complexity of features found in today’s TMS systems, but require a more user-friendly, streamlined TMS that is highly flexible and delivers a faster time to value.”
   Financial terms of the merger were not disclosed.