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Tesla releases Semi price and increases deposit cost to $20,000

Tesla increases the deposit for the Semi to $20,000 per order

There has been a substantial amount of criticism about the lack of pricing information on the up-coming Tesla electric truck. Tesla changed this over the past 24 hours. On a newly released version of the Tesla Semi page, the vehicle is listed at $150,000 for a 300 mile version, $180,000 for a 500 mile version, and $200,000 if you want a limited production “Founders Series” model, which is limited to the first 1000 vehicles.

A diesel truck, such as Freightliner’s Cascadia model costs around $150,000 at retail, with large enterprise fleets paying around $130,000. This pricing is in the same range as other class 8 vehicles for over-the-road trucks.

One other thing of note was that Tesla increased its deposit for orders from $5000 to $20,000. This suggests that they have had incredible demand and want to attract as much free capital as possible. The $20,000 deposit is quite large for commercial vehicles, where companies are sensitive to holding up cash in under performing assets.

The price of the Tesla Semi is certainly surprising, given the promised economics of the truck. Tesla is likely to lose a lot of money in the first couple of years of production, as it builds market-share and ramps up to scale. Many skeptics have pointed out that the batteries alone will cost more than $200,000, based on the specs that the technology is expected to have. Musk is certainly not shy about losing money. One report showing Tesla to lose as much as $20,000 per vehicle produced.

As long as Wall Street continues to finance losses, Tesla can continue to accelerate its burn.

Regardless of the outcome, the other manufacturers are not sitting idly as Tesla threatens their market-share. Many of the OEMs we spoke with have questioned Tesla’s ability to compete, but have also mentioned their own innovative products that are soon to be released- with electrics and semi-autonomous technology on the horizon.

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One Comment

  1. I would totally buy a tesla truck if I could afford it. How about a loaner? Lol. Gotta try at least

  2. "One report showing Tesla to lose as much as $20,000 per vehicle produced."

    Fake news. Tesla make ~25% gross profit for each car they sell.
    But they invest a lot in their growth.

    How could they conceive the Model 3, the model Y, the Semi truck and the Roadster without spending money? Superchargers. Showrooms. Service Centers. Domestic and Industrial Battery. Solar pannels. Gigafactory. And the future Pickup Truck…

  3. I’ll take one as a beta tester. Let me drive it for a year and see if I like it

  4. Can’t wait to see how they perform in -20 weather and how long those batteries will last. If they hold up longer than a typical fleet truck it’s a game changer, I see huge solar setups on top of these mega warehouses the fuel savings could be unreal.

  5. A lot of people will be setting back and watching. A good owner operator/ fleet owner needs real world numbers before making a move. I’m excited to see what role electric vehicles will play in the future, but this truck might not be practical for most applications.