The refreshed look is designed to reflect the association’s “forward-thinking mission.”
The association said it has adopted a logo that reflects its global membership while building on a 24-year history of representing, supporting, connecting and informing every element of the air freight supply chain.
The new logo includes a globe drawn using a 3D version of the kinetic lines in the original version and the TIACA acronym, with the final A drawn as the wing of an airplane. The color scheme has been adapted from the original but sports a stronger shade of blue.
“We are entering an exciting new season for the association, building on our experiences and accomplishments with a new value proposition and fresh initiatives from more training to stronger global networking,” said Sebastiaan Scholte, TIACA chairman and chief executive officer of Jan de Rijk Logistics. “Our new brand identity stays true to our roots whilst highlighting our new, forward-thinking mission.”
The new logo appears on TIACA’s redesigned websites, launched last week at tiaca.org and tiacaevent.org. The sites have been designed to showcase TIACA initiatives as well as offer a hub for members to connect and access information and updates from the association.
The websites include social media feeds, as well as job postings, and up-to-date schedules for TIACA events.
“As we continue to grow TIACA globally and develop new offerings, it is important to have a clear shop window to showcase the association and a user-friendly portal for members to connect,” said Steven Polmans, TIACA vice chairman and head of cargo and logistics for Brussels Airport Company.
TIACA will be rolling out the new look with members in the lead-up to the Air Cargo Forum, which takes place in Toronto from Oct. 16 to 18.
The show will bring together thousands of air cargo decision-makers from across the globe to network, grow business and learn about the latest trends from industry thought leaders.
The 2018 ACF takes place alongside the inaugural Multimodal Americas event and the Canadian International Freight Forwarders Association’s 70th anniversary conference, bringing together leading logistics companies from across the global supply chain.
“We are looking forward to providing the ideal backdrop for business development and new growth opportunities for our members in October.
For more information on the Air Cargo Forum or to register, visit tiacaevent.org.