The campaign features a Web site dedicated to jobs at UP (https://www.unionpacific.jobs), on-campus recruiting at major universities and colleges throughout the country, recruitment of recent military veterans, and a series of new employee videos plainly geared to a younger mindset.
And, according to UP, a definite plus for the resume of any potential applicant — plenty of time in front of the Playstation or XBox.
'We recruit the younger generation that has had a lot of experience on video games, because so much of our equipment is joystick operated and joystick controlled,' said Paul Dannelly, UP's general director of engineering.
The Omaha, Neb.-based UP is trying to fill slots across its entire company, from entry level clerical to technical to professional. An entry-level position requires a high school diploma and starting pay is $35,000 to $40,000 dollars a year. New hires receive eight to 12 weeks of training that include studying the “Rule Book,” a thick manual of rules, regulations and safety procedures. After 30 years, employees can retire at age 60 with full benefits.
UP operates more than 8,000 locomotives and 100,000 freight cars over a rail system spanning 32,000 miles and 23 states.
In 2004, West Coast ports were snarled with congestion for months that was partly blamed on workforce shortages in the rail industry.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
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The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now