FreightTech founder reading list

FreightTech founder reading list

Members of the FreightWaves startup community often ask me for book recommendations. I used to keep a private list on Amazon that I would send out to those that requested it. Recently, I came across a website of another founder that I admire that posted a personal reading list. I found many of the titles quite interesting. 

I figured I would do the same for those that are interested in the books that have and continue to influence my thinking. I will add onto the list as I find new titles. If you have some recommendations that should be considered, comment below or send me a message on LinkedIn.

SaaS/Startups/Business:

Hit Makers: How to Succeed in an Age of Distraction

Netflixed: The Epic Battle for America’s Eyeballs

Subscribed: Why the Subscription Model will Be Your Company’s Future- and What to Do About it

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

Secrets of Sand Hill Road: Venture Capital and How to Get It

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

The Third Wave: An Entrepreneur’s Vision of the Future

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

Confessions of the Pricing Man: How Price Affects Everything

Flash Boys: A Wall Street Revolt

Money Ball: The Art of Winning an Unfair Game

Steve Jobs by Walter Isaacson

The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal

Ugly Americans: The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions

Overnight Success: Federal Express And: Frederick Smith, Its Renegade Creator

Media and Content: 

Killing Marketing: How Innovative Businesses are Turning Marketing Cost Into Profit

Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Bloomberg by Bloomberg

The Master Switch: The Rise and Fall of Information Empires

The Bloomberg Way: A guide for journalists 


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Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

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The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

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F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
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Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Craig Fuller, CEO at FreightWaves

Craig Fuller is CEO and Founder of FreightWaves, the only freight-focused organization that delivers a complete and comprehensive view of the freight and logistics market. FreightWaves’ news, content, market data, insights, analytics, innovative engagement and risk management tools are unprecedented and unmatched in the industry. Prior to founding FreightWaves, Fuller was the founder and CEO of TransCard, a fleet payment processor that was sold to US Bank. He also is a trucking industry veteran, having founded and managed the Xpress Direct division of US Xpress Enterprises, the largest provider of on-demand trucking services in North America.