Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Nov - 2025 -
18 November
Ashley Coker Prince

Meet Cortex AI: PCS revolutionizes the way brokers and carriers work

Freight moves fast, and even the most seasoned carriers and brokers can struggle to keep up. PCS Software wants to change that.

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Oct - 2025 -
29 October
Ashley Coker Prince

OTR Solutions launches Truly Instant Funding — the future of fintech in logistics

OTR Solutions, the leader in logistics-focused back-office technology and financial solutions, today announced the launch of Truly Instant Funding, the industry’s most advanced factoring solution, giving carriers access to much needed liquidity within minutes of invoice upload, 24/7/365, to any bank account. Built to give carriers true financial control, this innovation marks a defining moment […]

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13 October
Ashley Coker Prince

Technology at the crossroads: How AI and sustainability are transforming trucking

Trucking’s path to sustainability isn’t straightforward, but artificial intelligence is bridging the gap between aspiration and action. In a recent episode of Loaded and Rolling, host Thomas Wasson welcomed EROAD Chief Data Science Officer Dean Marris and Chief Sustainability Officer Craig Marris to explore the “messy middle” between sustainability and artificial intelligence in the trucking […]

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07 October
Ashley Coker Prince

Amazon Relay expands equipment options to support diverse fleet opportunities

Amazon Relay has evolved significantly beyond its traditional power-only foundation, creating new opportunities for carriers with diverse equipment configurations. As Amazon’s consumer sales continue growing and the company expands support for third-party shippers, Relay recognizes the critical need to accommodate carriers operating various trailer types and specialized equipment. Breaking beyond power-only limitations When carriers think […]

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Sep - 2025 -
25 September
Ashley Coker Prince

OTR Solutions transforms access to fuel credit for carriers nationwide 

OTR Solutions, a full-service freight factoring and transportation technology company, has announced the launch of its new fuel credit offering, the OTR Fuel Card. This offer provides both new and established carriers with reliable access to credit backed by their factoring relationship, not their credit score. The factoring integration ensures carriers can fuel today and […]

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24 September
Ashley Coker Prince

How to use AI workflows with your freight tech

The transportation industry finds itself at a pivotal moment where generative artificial intelligence (AI) holds immense promise for operational transformation, yet many logistics companies remain uncertain about how to effectively harness these emerging technologies. Rather than viewing AI as a wholesale replacement for existing infrastructure, the most successful organizations are discovering its true value lies […]

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09 September
Ashley Coker Prince

How Shared Truckload gives e-commerce shippers a competitive advantage

E-commerce retailers using programs like Amazon FBA or Walmart Fulfillment Services face mounting logistics challenges that can make or break their success. From rigid delivery windows to seasonal inventory fluctuations, these sellers must navigate a complex shipping environment while maintaining tight margins. In this high-stakes arena, innovative freight solutions like Shared Truckload (STL) are emerging […]

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02 September
Ashley Coker Prince

Forwarders, 3PLs punch above their weight with AI

Small teams are rapidly adopting AI across operations, sales, and finance to eliminate back-office costs. These highly capable 1-3 person teams utilize AI to handle document processing workflows in one hour, which a team of 10 or more would struggle to complete in one week. Business goes wrong when teams start struggling. Customer support falls […]

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Aug - 2025 -
18 August
Ashley Coker Prince

Beyond visibility: project44’s journey to intelligent automation

In an environment where volatility is the only constant, simply tracking shipments isn’t enough. Supply chain professionals have outgrown passive visibility. They need systems that do more than just show them where a truck is. They need systems that help them decide what to do next.  That’s the shift project44 is taking on. Its Movement […]

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13 August
Ashley Coker Prince

Is AI the missing link in appointment scheduling?

Freight appointment scheduling seems simple, until you have to do it. Traditionally, securing an appointment has been a slow, manual process. It also hasn’t changed much over the past few decades. Qued is using AI to change that.  “When we talk about freight scheduling, even people within our industry often don’t understand how complex it […]

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06 August
Ashley Coker Prince

From event to improvement: 7 steps for turning dash cam alerts into driver coaching

Dash cameras are great at capturing risky moments on the road, but the real power lies in what happens after the footage rolls. “A well-structured coaching workflow transforms dash cam events into meaningful behavior change, reducing risk and building a culture of safety,” says Tom Bray, senior industry business advisor at J. J. Keller & […]

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Jul - 2025 -
17 July
Ashley Coker Prince

A look under the hood: Breaking down two real Shared Truckloads

Shippers often face a false choice between the speed and security of truckload and the lower cost of LTL. Shared Truckload (STL) offers a third option, and it is gaining traction as shippers look for ways to reduce costs without sacrificing reliability. Flock Freight’s FlockDirect® service enables STL at scale by pooling multiple shipments from […]

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16 July
Ashley Coker Prince

TextLocate transforms the driver communication landscape

The logistics industry has long struggled with inefficient communication methods that frustrate drivers and waste valuable time for brokers and carriers. TextLocate addresses these pain points through its innovative SMS-based system. As the dominant driver communication provider in the logistics industry, TextLocate combines chat capabilities and image capture with location tracking – a powerful combination […]

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Jun - 2025 -
27 June
Ashley Coker Prince

Utilizing dash cams for corrective action training

Safety remains the biggest obstacle for carriers today, with a recent J. J. Keller Center for Market Insights survey revealing that 51% of carriers identify it as their primary challenge. Even minor accidents and incidents can significantly impact productivity, driver wellness and ultimately affect the bottom line of any transportation company. While proper training can […]

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Ashley Coker Prince

Guess less, save more: Smarter reefer management that pays off 

Cold chain providers are accustomed to walking the line between maintaining product integrity while managing operational costs. Ongoing market tension, however, has made it more difficult to strike that balance.  For companies in food and beverage, pharmaceuticals and other temperature-sensitive industries, maintaining profitability in a difficult economic environment requires an enthusiastic commitment to innovation. While […]

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Ashley Coker Prince

Descartes releases next-gen visibility tech to further protect from fraud and theft

Freight fraud continues to plague the transportation industry, and threats are becoming increasingly sophisticated as technology evolves. Shippers and brokers often find themselves overwhelmed by manual verification processes that are both resource-intensive and prone to error. In today’s fast-paced logistics environment, teams are subject to the challenging balancing act of covering shipments quickly while simultaneously […]

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25 June
Ashley Coker Prince

Navigating the complexities of cross-border freight

As nearshoring efforts accelerate, shippers are increasingly rethinking their cross-border strategies. Unlike transporting goods across state lines, cross-border shipping demands specialized expertise, robust infrastructure and comprehensive security measures. To fully capitalize on the advantages of nearshoring, companies need partners who understand that success hinges on more than just moving trucks –– it requires mastery of […]

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17 June
Ashley Coker Prince

Why Loadsmart is betting on growth while others play defense

Scaling a freight brokerage has never been an easy task, and current economic challenges have prompted many companies to take their focus away from growth and innovation. When margins are slim and freight is hard to come by, it’s natural for decision makers to be wary of making new investments. Loadsmart is doing it anyway. […]

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06 June
Ashley Coker Prince

Elevating rail safety standards with state-of-the-art training

Rail is one of the safest options in the transportation industry, and Greenbrier continues to advance that operational safety through innovation.  The company’s latest initiative—the GBX Training Tank Car—represents a significant advancement in tank car education. Built from an actual tank car, this mobile classroom delivers hands-on safety instruction and technical training. “Rail safety is […]

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Ashley Coker Prince

How to keep DQ files audit-ready 

Qualifying drivers requires navigating complex Federal Motor Carrier Safety Regulations (FMCSRs). Doing this correctly is critical, as non-compliant driver qualification files can result in substantial audit fines and serve as a basis for negligence claims in post-crash litigation. Maintaining audit-ready DQ files isn’t just about regulatory compliance—it’s essential for protecting your business from financial and […]

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