Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Oct - 2020 -
13 October
Ashley Coker Prince

FreightWaves reveals 2021 FreightTech 100 winners

Now in its third year, the FreightTech 100 shines a spotlight on some of the most innovative companies across the industry, featuring both young startups and household names.

Read More »
Sep - 2020 -
30 September
Ashley Coker Prince

Truck drivers have always been the ultimate remote workforce

While companies across the country struggled with the learning curve that accompanies remote work arrangements, truck drivers continued to move our medications and essential goods from one point to the next.

Read More »
28 September
Ashley Coker Prince

Trucker Tools app surpasses 1 million downloads

The Trucker Tools driver mobile app was introduced in 2013, and new features have been added continuously over the past several years.

Read More »
16 September
Ashley Coker Prince

Newest supply chain technology focuses on bringing players together (with video)

Some of the most disruptive companies in the logistics industry came together to show off their latest products and solutions during American Shipper’s first-ever Global Trade Tech summit.

Read More »
15 September
Ashley Coker Prince

Logistics company embraces greener practices for brighter future

Shared truckload offers shippers the opportunity to utilize truckload services to deliver partial shipments – without leaving part of the trailer empty.

Read More »
14 September
Ashley Coker Prince

Tracking tools bring calm to chaotic disaster response scenarios

Infrastructure can be damaged after a disaster, so the ability to know where something is without picking up the phone is important.

Read More »
03 September
Ashley Coker Prince

Port of Savannah holds strong amid massive market fluctuations

The port is a top choice for Fortune 100 companies that have been integral to the country’s pandemic response.

Read More »
Aug - 2020 -
19 August
Ashley Coker Prince

FreightWaves Carrier Summit: Demo challenge accepted

Some of today’s most innovative and disruptive companies in the logistics industry showed off their products during FreightWaves’ first virtual Carrier Summit on Wednesday.

Read More »
13 August
Ashley Coker Prince

How last mile has changed in the shadow of coronavirus

Many shippers have encountered fulfillment issues and transportation breakdowns as consumer demand for their products surged.

Read More »
12 August
Ashley Coker Prince

Short-term rentals give carriers the flexibility to survive downturns

Rentals allow companies to expand their fleet in order to capitalize on short-term opportunities.

Read More »
Jul - 2020 -
22 July
Ashley Coker Prince

Shared truckload ‘fast pass’ offers path to greater profitability

The uptick in shared loads should prompt companies to consider how their dock operations can be optimized for maximum efficiency.

Read More »
20 July
Ashley Coker Prince

How does app-based tracking compare to more complex methods?

Subpar consistency and poor compliance are enough to cost a brokerage its profitability and, ultimately, the company’s life.

Read More »
Jun - 2020 -
30 June
Ashley Coker Prince

Aggregating resources is key to increased efficiency

When different systems are being used to perform each task, syncing up those systems ranges from time-consuming to impossible.

Read More »
25 June
Ashley Coker Prince

Trailer leasing offers carriers control in a volatile market

Recent market volatility could prompt carriers to choose leasing over buying as they build their fleets back up to meet rebounding demand.

Read More »
18 June
Ashley Coker Prince

Shared truckload offers pricing benefits to shippers, carriers

The concept of shared truckload isn’t new, but technological advancements in the space make the method more viable than ever.

Read More »
17 June
Ashley Coker Prince

The ideal time to merge or sell could be now

The best time to build on your company’s offerings through acquisitions may actually be during a global disruption.

Read More »
05 June
Ashley Coker Prince

Companies channel spirit of ‘coopetition’ for blockchain success

Companies and governments should be prepared to work together as blockchain becomes a more prevalent part of both entities’ operations.

Read More »
04 June
Ashley Coker Prince

Pandemic highlights how tech improvements propel companies forward

The coronavirus exposed inefficiencies in almost every corner of life and business — including logistics.

Read More »
Ashley Coker Prince

How to balance a shipper’s network to weather any storm

The uncertainty that accompanies a disaster can shake a network to its core. There are ways to build a more resilient team.

Read More »
Ashley Coker Prince

5 practices to improve your truck’s liftgate performance

Liftgates put a huge strain on a truck’s auxiliary batteries, upping the chances of inoperable equipment and dead trucks.

Read More »
03 June
Ashley Coker Prince

Brokers can stay ahead of the market with predictive freight matching

Brokers must stay ahead of the curve even in the best of times. In the midst of global market disruption, that becomes an even more important part of staying afloat.

Read More »
Ashley Coker Prince

Drayage update: The future of EDI (with video)

New technology is popping up everywhere, but the venerable and prominent EDI still has plenty to offer.

Read More »
01 June
Ashley Coker Prince

How to fight the effects of nuclear verdicts (with video)

FreightWaves teamed up with Gulf Winds International to discuss how massive jury awards are taking a lasting toll on carriers.

Read More »
May - 2020 -
20 May
Ashley Coker Prince

Flexibility will be key in safely welcoming workers back into the office

In some states, companies are now allowed to bring their employees back into the building. That process may end up being far more complex than anticipated.

Read More »
18 May
Ashley Coker Prince

Brokers cannot afford to put technology on back burner during pandemic

The coronavirus pandemic caught the world off guard, and it has ratcheted up the pressure on 3PLs and brokers to quickly adapt and employ new technologies.

Read More »
06 May
Ashley Coker Prince

FreightWaves LIVE @HOME Day 2: Shipper of Choice Awards and pandemic’s spotlight on logistics

The second day of FreightWaves LIVE @HOME was packed with thought-provoking speakers, innovative company demos and special recognition for the Shipper of Choice Award winners.

Read More »
Ashley Coker Prince

Keeping dwell times low propels Shipper of Choice Efficiency winners to the top

“Wait times reflect the sense of urgency a shipper has for loading or unloading a carrier,” FreightWaves Director of Freight Market Intelligence Zach Strickland said.

Read More »
01 May
Ashley Coker Prince

FreightWaves LIVE demo day presenters: Final edition

FreightWaves LIVE @ HOME will still feature the rapid fire demonstrations that FreightWaves events are known for, giving companies across the industry a chance to showcase their most innovative products.

Read More »
Ashley Coker Prince

Pandemic offers opportunity to end the tug of war between carriers, shippers

The global pandemic offers industry players the chance to trade competition for collaboration and disrupt the status quo.

Read More »
Apr - 2020 -
27 April
Ashley Coker Prince

Rail Industry positioned for resilience despite coronavirus toll

North American railroad leaders believe that the industry is resilient and have reported ongoing demand for rail services.

Read More »
24 April
Ashley Coker Prince

FreightWaves LIVE demo day presenters: Third edition

FreightWaves LIVE @ HOME will still feature the rapid fire demonstrations that FreightWaves events are known for.

Read More »
14 April
13 April
Ashley Coker Prince

Prioritizing drivers will lead to better shipment visibility

Drivers have historically been hesitant to download tracking apps due to privacy concerns and “app overload.”

Read More »
09 April
Ashley Coker Prince

Retailers compete for shoppers’ time and money online

Americans are taking to their laptops instead of heading to the mall, and legacy retailers are facing the pressure to adapt to the times.

Read More »
07 April
Ashley Coker Prince

In a volatile market, shippers are looking to pool to maximize budgets

For some essential goods providers, the rush has meant booking full truckload without enough freight to fill the truck.

Read More »
Ashley Coker Prince

Companies can use data analytics to inform transportation strategy

Leveraging data is the key to identifying supply chain transportation opportunities.

Read More »
03 April
Ashley Coker Prince

FreightWaves LIVE demo day presenters: Second edition

FreightWaves LIVE @ HOME will still feature the rapid fire demonstrations that FreightWaves events are known for, giving companies across the industry a chance to showcase their most innovative products in a fast and fun environment.

Read More »
Mar - 2020 -
05 March
Ashley Coker Prince

Software companies must broaden offerings to be competitive in 2020

Companies have to work harder than ever to differentiate their offerings from all the other tools and applications flooding the market.

Read More »
02 March
Ashley Coker Prince

FTL service at LTL rates: Pooling protects loads and bottom lines

When companies are moving midsize loads, it can be almost impossible to find that balance within the traditional full truckload (FTL) and less-than-truckload (LTL) models.

Read More »
Feb - 2020 -
26 February
Ashley Coker Prince

TCA Profitability Program out in full force at annual convention

Program members will have several opportunities to network in Orlando next week.

Read More »
Ashley Coker Prince

TCA Profitability Program out in full force at annual convention

Program members will have several opportunities to network in Orlando next week.

Read More »
25 February
Ashley Coker Prince

How to prepare diesel trucks for an electric future

Electricity constraints are a barrier to the adoption of new technology.

Read More »
17 February
Ashley Coker Prince

Truckload 2020: Orlando arms carriers with knowledge needed to thrive

The Truckload Carriers Association (TCA) will bring an opportunity for education and networking to for-hire carriers, private fleets, associates and driver-training school members, as well as prospects, next month.

Read More »
Ashley Coker Prince

Truckload 2020: Orlando arms carriers with knowledge needed to thrive

The Truckload Carriers Association (TCA) will bring an opportunity for education and networking to for-hire carriers, private fleets, associates and driver-training school members, as well as prospects, next month.

Read More »
Jan - 2020 -
31 January
Ashley Coker Prince

Owner-operators must be intentional about making money in 2020

The ramifications of 2019 will come in the form of shrinking capacity, pushing rates up as supply falls to meet demand instead of dwarfing it.

Read More »
23 January
Ashley Coker Prince

Automatic processes drive higher customer satisfaction

Check-in calls have long been a pain point for carriers and brokers alike. It is possible to reduce these calls while also improving customer service.

Read More »
10 January
Ashley Coker Prince

Pay-as-you-drive lease option could protect carriers during market slowdowns

As more and more carriers close up shop, leasing equipment has become a gamble that some companies may not want to take.

Read More »
Dec - 2019 -
20 December
Ashley Coker Prince

How much is a service failure worth to you?

Companies like hospitals and automotive manufacturers often need to receive equipment and other goods within a short window of time to avoid operational shutdowns. For these companies, service failures are terrifying.

Read More »
19 December
Ashley Coker Prince

Constructive disruption: Brokers focus on carrier experience in digital age

The face of the freight brokerage industry has evolved over the past several years, and veteran brokerages have been forced to rethink their technology strategies in order to keep up.

Read More »
Ashley Coker Prince

Carriers running old telematics devices risk fines on the highway

Any carrier still running AOBRDs is running the risk of hefty fines and being placed out of service during highway inspections.

Read More »
05 December
Ashley Coker Prince

ELD holdouts shouldn’t expect mercy after looming compliance deadline

There will not be a soft enforcement or grace period for noncompliant carriers.

Read More »
Nov - 2019 -
21 November
Ashley Coker Prince

Only a few diehards continue to run AOBRDs

A few holdouts have yet to make the transition from AOBRDs to ELDs.

Read More »
20 November
Ashley Coker Prince

Multipurpose apps can protect against digital overload

Drivers often suffer from so-called app overload. This leads to a cluttered phone screen and an irritated driver.

Read More »
Ashley Coker Prince

Target’s stock surges after third quarter earnings beat

Target Corporation (NYSE: TGT) saw its stock surge after the retailer reported sales growth and traffic surges for both its physical stores and its digital offerings.

Read More »
13 November
Ashley Coker Prince

Carriers must compete with other industries to attract and keep drivers (with video)

In order to compete with other industries, carriers need to offer drivers a way to get what they are looking for out of the job, whether that is home time, upward career movement or ownership opportunity.

Read More »
Ashley Coker Prince

Logistics companies can embrace automation while bypassing the hype cycle (with video)

The tech uproar created a prime environment for startups to enter the space, providing innovative products and disrupting the status quo.

Read More »
Ashley Coker Prince

Schneider Transportation Management focuses in on driver experience

In an industry in which every minute counts, all players can see big returns when one member of the supply chain integrates innovative technologies and efficiencies into its processes.

Read More »
Ashley Coker Prince

Amazon named FreightTech 25 champion two years running (with video)

This year’s list includes 16 returning winners from last year’s awards and nine first-timers.

Read More »
12 November
Ashley Coker Prince

Work ethic, synergy help Chicago stay on top of logistics industry (with video)

At the end of the day, logistics is still simple: “Take care of the customer and the rest will take care of itself,” Findley said.

Read More »
Ashley Coker Prince

Percentage of compliant carriers stagnates ahead of December ELD deadline

The stagnation suggests that only the most die-hard ELD holdouts are still clinging to their old devices.

Read More »
Ashley Coker Prince

FreightWaves leaders discuss evolution from blog to media powerhouse (with video)

FreightWaves employs about 40 reporters across the globe, produces 10 podcasts and has launched the first streaming TV network dedicated to freight.

Read More »
06 November
Ashley Coker Prince

Platform facilitates reverse bidding to streamline shipper-carrier spot market collaboration

Rates can quickly become dated and the lack of real-time transparency in these movements can result in lost opportunities for both shippers and carriers.

Read More »
Oct - 2019 -
29 October
Ashley Coker Prince

Automatic load booking can save brokers hours per load

When brokers see their load-matching time go from a couple hours to a few minutes, the shipper and the carrier also win.

Read More »
28 October
Ashley Coker Prince

First annual Truckload Live Summit will arm carriers with knowledge needed to succeed in today’s market

The first annual Truckload Live Summit will prepare carriers to improve their bottom line results and lower their risk profiles–even in a challenging market.

Read More »
23 October
Ashley Coker Prince

Landstar reports significant third quarter earnings miss

The company warned of its upcoming poor performance in September but still missed analyst’s earnings estimates.

Read More »
Ashley Coker Prince

Intermodal drayage companies must embrace technology or die

It is no longer enough to just provide excellent service. Now, companies must provide excellent service alongside speed, transparency and convenience.

Read More »
22 October
Ashley Coker Prince

ELD compliance numbers stagnate ahead of December deadline

The number of carriers running AOBRDs dropped under 5% several weeks ago and has remained below that mark since, suggesting most carriers have already made the switch to ELDs.

Read More »
21 October
Ashley Coker Prince

FreightWaves announces 2020 FreightTech 100

The FreightTech 100 highlights the most innovative and disruptive companies across the freight industry, featuring both cutting-edge upstarts and top-notch traditional powers.

Read More »
16 October
Ashley Coker Prince

IBM stock slides after revenue miss

Despite revenue miss. IBM continued over two straight years of earnings beats.

Read More »
15 October
Ashley Coker Prince

Smallest carriers report surging ELD compliance as December deadline looms

The carriers with the fewest trucks are also the least compliant, meaning the carriers with the most to lose are the same carriers that cannot afford to lose it.

Read More »
Ashley Coker Prince

Life-saving logistics: Moving live organs between donors and recipients

Surgeons save lives, but it is often the transportation and logistics companies working behind the scenes that make their jobs possible.

Read More »
10 October
Ashley Coker Prince

Kenco works to prove the value of technological investment with real-world test lab

When it comes to technology, it can be difficult to differentiate between a good investment and a waste of money.

Read More »
07 October
Ashley Coker Prince

Kombucha and coding: NEXT searches for top-notch talent during high growth period

NEXT has all the hallmarks of a modern start-up – conference rooms named after superheroes, kombucha on tap and a couple of friendly office dogs.

Read More »
02 October
Ashley Coker Prince

Some small carriers still clinging to old telematics devices into fourth quarter

Only 5% of carriers are still using automatic onboard recording devices (AOBRDs), according to a FreightWaves survey conducted in conjunction with EROAD and CarrierLists.

Read More »
Sep - 2019 -
30 September
Ashley Coker Prince

Know before you go: The impact of seeing wait times before accepting loads

Surging wait times can threaten a carrier’s bottom line. KeepTruckin has set out to change that.

Read More »
27 September
Ashley Coker Prince

Number of women behind the wheel soars year-over-year

Women now make up over 10 percent of over-the-road (OTR) truck drivers, an increase of almost 30 percent.

Read More »
26 September
Ashley Coker Prince

Hangar A ushers air cargo industry deeper into tech revolution

Transparency has become something of a buzzword in the logistics industry, and that is exactly what Hangar A hopes to provide shippers with its new SaaS-based solution.

Read More »
25 September
Ashley Coker Prince

More fleets running ELDs ahead of December compliance deadline

This week’s is the highest ELD compliance rate seen throughout the course of the study.

Read More »
24 September
Ashley Coker Prince

Technology plus people: C.H. Robinson paves way for more innovative future

C.H. Robinson talked to thousands of shippers and carriers. What the company learned prompted them to invest $1 billion into technology.

Read More »
22 September
Ashley Coker Prince

SONAR adds new customer driven feature updates

Several updates have been made inside SONAR to improve the overall user experience.

Read More »
20 September
Ashley Coker Prince

RateLinx launches platform to help data drive strategy, not just efficiency

By creating a one-stop shop, RateLinx hopes to offer shippers cost savings alongside data analysis.

Read More »
18 September
Ashley Coker Prince

Carriers continue to delay switch from old telematics devices

About 20% of carriers still using AOBRDs are expected to hold onto the devices into December.

Read More »
11 September
Ashley Coker Prince

Percentage of carriers still running AOBRDs could be higher than expected

The three-week moving average of surveyed carriers reporting ELD compliance dropped to just 89.1%.

Read More »
Ashley Coker Prince

Delta Cargo brings on new senior leadership

Delta Cargo taps three new leaders to help oversee operations, strategy and revenue.

Read More »
Ashley Coker Prince

Cathay Pacific cargo sector takes hit from Hong Kong protests

Cathay Pacific saw double-digit drops in both tonnes of cargo carried and cargo and mail revenue freight tonne kilometres.

Read More »
03 September
Ashley Coker Prince

Waiting to get rid of old telematics devices could cost carriers big

Waiting until the last minute to switch from AOBRDs to ELDs could cost carriers time and money.

Read More »
01 September
Ashley Coker Prince

Florida ports to close as Hurricane Dorian approaches

Port Everglades has received approval to allow petroleum trucks to continue making deliveries to retail gas stations until early Monday morning or until winds reach 35 mph.

Read More »
Aug - 2019 -
31 August
Ashley Coker Prince

Updated forecasts suggest Hurricane Dorian could slam Port of Savannah

Both retailers and FEMA are taking a wait-and-see approach to the storm at this time.

Read More »
29 August
Ashley Coker Prince

JetBlue rejoins cargo sector with more capacity for success

JetBlue is making its way back into air cargo after exiting the space in 2015.

Read More »
27 August
Ashley Coker Prince

December expiration of AOBRD grandfather clause unlikely to cause capacity crunch

Individual carriers may face consequences for putting off the switch to ELDs, but the overall market is not expected to take a hit.

Read More »
23 August
Ashley Coker Prince

Industry players raise concerns about driver coercion during HOS listening session

The issue of driver coercion came up more than once at the Federal Motor Carrier Safety Administration’s (FMCSA) first public listening session regarding proposed changes to existing hours of service (HOS) regulations for drivers.

Read More »
Ashley Coker Prince

Industry players raise concerns about driver coercion during HOS listening session

Multiple commenters expressed concern about carriers, shippers or brokers coercing drivers to operate in unsafe conditions under the proposed rules.

Read More »
22 August
Ashley Coker Prince

‘NASCAR roadies:’ Truck drivers keep the sport moving

The race cars, and all the equipment and accessories that go along with them, have to move from racetrack to racetrack somehow.

Read More »
Loading Posts