Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Aug - 2019 -
20 August
Ashley Coker Prince

Small carriers say they will push device compliance into fourth quarter

Small carriers that do not have the change their hardware in order to make the switch to ELDs need the shortest lead time.

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16 August
Ashley Coker Prince

Delta, Virgin Atlantic to expand cargo network between U.S. and U.K.

Expanded flight offerings will make moving goods between the U.S. and U.K. more convenient.

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15 August
Ashley Coker Prince

Walmart spurs optimism with strong second quarter earnings

As the world’s largest retailer, the company is often seen as a bellwether for the overall retail landscape.

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Ashley Coker Prince

There’s an app for that: Providing driver value alongside freight visibility

Introducing an app-based visibility solution could be the answer to shoddy tracking updates.

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13 August
Ashley Coker Prince

Husband and wife team helped driver in fiery crash

They are being recognized for their selfless courage in racing to pull a trapped motorist from his burning vehicle.

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Ashley Coker Prince

Small fleets continue to lag behind larger peers in ELD compliance

Waiting until December to start running ELDs could leave some carriers in a lurch.

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09 August
Ashley Coker Prince

Hong Kong protests could lead to tighter air cargo rates

The Chinese government forced Cathay Pacific to sideline some of its staff. That could mean tighter rates for other airlines.

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07 August
Ashley Coker Prince

‘We’re doing what we said we would:’ AIT Worldwide CEO talks acquisition strategy

For AIT President and CEO Vaughn Moore, trusting the company’s process is more important than chasing any particular outcome.

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Ashley Coker Prince

Cathay Pacific latest airline to report struggling cargo segment

Cathay Pacific is the latest in a string of airlines to cite trade tensions as the reason for plummeting cargo segments.

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06 August
Ashley Coker Prince

Avoid potential hiccups by switching telematics devices before December deadline

Carriers waiting to implement ELDs until the last minute run the risk of hardware shortages, training slowdowns and fines on the highway.

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Ashley Coker Prince

Industry leaders pessimistic about air cargo’s 1-year outlook

While the passenger side has been experiencing growing demand, the industry’s overall profitability is still being dragged down by the smaller cargo side.

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02 August
Ashley Coker Prince

ExxonMobil surprises with earnings beat after massive miss last quarter

The beat comes after the company fell short of earnings expectations last quarter, coming in over 23 percent short of estimates.

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Jul - 2019 -
31 July
Ashley Coker Prince

Trimble posts lukewarm earnings amid market uncertainty

The company reported diluted earnings per share (EPS) of $0.53, $0.01 short of estimates and $0.02 higher than the second quarter of 2018.

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30 July
Ashley Coker Prince

Lufthansa Cargo posts weak earnings as trade uncertainty continues

The company attributed the revenue slip to pricing and volumes, especially on routes between Europe and Asia.

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Ashley Coker Prince

Device compliance hits 90+ percent ahead of December deadline

When compliance rate is broken down by fleet type, it becomes clear that some segments of the industry are more compliant than others.

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Ashley Coker Prince

Precious cargo: How the right freight forwarding technology can save lives

When a patient is waiting on an organ to arrive in order to receive a life-saving transplant, every moment matters.

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Ashley Coker Prince

Procter & Gamble reports surging sales growth

The Procter & Gamble Company (NYSE: PG) reported its strongest quarter of organic sales growth in over a decade.

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29 July
Ashley Coker Prince

Air cargo markets continue to weaken in June

Looking ahead, Herdman expects air cargo numbers to remain weak due to moderating global business optimism levels and stalled progress in trade negotiations.

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Ashley Coker Prince

Geofencing could be the key carriers need to unlock detention time

Geofencing lets carriers keep an eye on wait times across their entire operation, empowering leaders to identify trends and alter routing guides to gain more efficiency.

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25 July
Ashley Coker Prince

What carriers can do to protect cargo from insider threats

A recent cargo theft report suggests that transportation companies are particularly vulnerable to “insider threats.” In other words, companies may not be doing enough to secure their cargo from their own employees. 

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24 July
Ashley Coker Prince

Boeing reports significant loss due to continued 737 MAX fallout

Boeing (NYSE: BA) posted a core loss per share of $5.82 for the second quarter of 2019.

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Ashley Coker Prince

What carriers can do to protect cargo from insider threats

Companies may not be doing enough to secure their cargo from their own employees.

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23 July
Ashley Coker Prince

Regional carriers start to close ELD compliance gap

The latest survey results show the highest compliance rates observed so far.

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22 July
Ashley Coker Prince

U.S. government finalizes lifetime driving ban for those convicted of human trafficking

Some proactive trucking companies and drivers have been taking steps to identify and eradicate human trafficking for years.

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Ashley Coker Prince

Cargomatic rebuilds executive team in spirit of innovation

California-based startup Cargomatic competes in the local freight-matching marketplace, using technology to connect drivers and shippers without all the back office red tape.

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21 July
Ashley Coker Prince

Pittsburgh inches closer to global relevance with Expo Freight commitment (with video)

Pittsburgh is undergoing something of an economic renaissance, and a recent partnership between Sri Lanka-based freight forwarder Expo Freight (EFL) and Qatar Airways Cargo highlights the city’s efforts to become a relevant player in global logistics.

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19 July
Ashley Coker Prince

Government seeks input on under 21 driver program

The Federal Motor Carrier Safety Administration (FMCSA) has extended its comment period concerning its possible pilot program that would allow non-military drivers under 21 to drive commercial vehicles across state lines. 

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18 July
Ashley Coker Prince

GATX beats earnings estimates, posts strong income gains

The railcar leasing company posted diluted earnings per share (EPS) of $1.86, up from $1.01 in the second quarter of 2018

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17 July
Ashley Coker Prince

Have an opinion? Annual transportation and logistics survey seeks input on trends

The transportation and logistics industry is evolving at breakneck speed, and keeping up has never been more important.

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Ashley Coker Prince

IBM beats earnings estimate despite falling revenue

This is the fourth consecutive quarter IBM has reported falling revenues.

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Ashley Coker Prince

Have an opinion? Annual transportation and logistics survey seeks input on trends

The transportation and logistics industry is evolving at breakneck speed, and keeping up has never been more important.

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16 July
Ashley Coker Prince

Owner-operators are likely to push December’s compliance deadline

Small carriers and owner-operators continue to lag behind their larger counterparts in making the switch from automatic onboard recording devices (AOBRDs) to electronic logging devices (ELDs).

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15 July
Ashley Coker Prince

Carriers are safe to accept loads into Louisiana after Barry

Carriers steering clear of Louisiana due to precarious weather conditions can start accepting loads into the state again.

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10 July
Ashley Coker Prince

Small business owners are becoming less optimistic about the economy

Small business owners across the nation slipped off their rose-colored glasses last month. The National Federation of Independent Business (NFIB) Optimism Index fell 1.7 points to 103.3 in June, reversing May’s gains. 

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09 July
Ashley Coker Prince

Regional carriers lag behind national fleets to meet ELD compliance deadline

While AOBRDs and ELDs serve a similar function, there are several differences in both rules of operation and using the device itself.

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02 July
Ashley Coker Prince

Small carriers cling to old devices as compliance deadline looms

Over 90 percent of small carriers that have not made the switch to electronic logging devices (ELDs) yet plan to stick with their old devices until the last quarter of 2019.

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Ashley Coker Prince

Record-breaking stock numbers could prompt consumers to spend more

A climbing stock market could have consumers reaching for their wallets more often and making bigger purchases, helping sustain retail growth throughout the summer.

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Jun - 2019 -
27 June
Ashley Coker Prince

How data can help create and maintain a safe driving force

Integrating training and coaching programs into the driver experience can save a company significant money and minimize the risk of serious accidents.

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Ashley Coker Prince

England Logistics partners with Trucker Tools to increase visibility

England Logistics has partnered with Trucker Tools to streamline operations and provide real-time visibility to customers, allowing the company to eliminate many broker inefficiencies.

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21 June
Ashley Coker Prince

Land O’Lakes scores spot on Shipper of Choice list through carrier collaboration

Land O’Lakes continues to value the companies that haul its freight and the drivers that show up to its docks, even as the state of the market shifts.

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19 June
Ashley Coker Prince

Volumes on steady rise out of South Georgia market

Volumes out of the Tifton, Georgia market have been moving upward since the beginning of the month, with FreightWaves’ SONAR Outbound Tender Volume Index (OTVI.TMA) showing a 33 percent surge since June 2.

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18 June
Ashley Coker Prince

Automatic routing is the secret to reducing time-critical shipment delays

Integrating technology into the freight forwarding process can provide a never-before-seen level of transparency, paving the way for faster and safer shipping.

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13 June
Ashley Coker Prince

GDP growth does not always mean good things are in store for the freight market

Signs of a freight market decline have continued to accelerate since the first quarter. National volumes are down, spot market rates have flattened and tender rejections have reached historic lows. 

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12 June
Ashley Coker Prince

Kellogg Company takes home first place Shipper of Choice Award by making drivers a priority

The first-of-its-kind award was created to recognize shippers committed to eliminating inefficiencies from the supply chain and aiming to be excellent partners for their carriers. 

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Ashley Coker Prince

Kellogg Company takes home first place Shipper of Choice Award by making drivers a priority

The first-of-its-kind award was created to recognize shippers committed to eliminating inefficiencies from the supply chain and aiming to be excellent partners for their carriers.

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11 June
Ashley Coker Prince

Shoddy freight visibility is no longer an option

Freight visibility is no longer considered a premium benefit the best brokers offer their shippers. It is simply an expectation that most brokers struggle to meet.

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07 June
Ashley Coker Prince

Covenant promotes trio of young executives

Three young executives have taken on new roles at Chattanooga-based Covenant Transport Services. The promotions, effective last month, set the trio up to take on new responsibilities as enterprise-wide leaders.

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06 June
Ashley Coker Prince

Strong GDP growth does not inherently indicate a strong freight market

Data across all modes of traffic is signaling a dramatic slowdown in the freight market, but U.S. gross domestic product (GDP) continues to come in strong.

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05 June
Ashley Coker Prince

Indiana trucking company to shut down after insurance costs double, rates fall (with video)

A.L.A. Trucking’s 41 drivers and 15 other employees will lose their jobs in the layoff, owner Alan Adams confirmed late Wednesday night.

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Ashley Coker Prince

It can happen to you: Workplace violence claims lives and costs billions each year

About 551 people were victims workplace homicide each year between 2006 and 2010, according to the Census of Fatal Occupational Injuries (CFOI) conducted by the U.S. Department of Labor’s  Bureau of Labor Statistics (BLS).

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May - 2019 -
31 May
Ashley Coker Prince

Diving into data: ELDs not responsible for reduced fatality rates

The mandatory adoption of electronic logging devices (ELDs) has given decision makers the ability to access a wealth of data they never knew they needed. The tough part is attempting to sift through and draw insights from that data.  

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Ashley Coker Prince

Diving into data: ELDs not responsible for reduced fatality rates

The mandatory adoption of electronic logging devices (ELDs) has given decision-makers the ability to access a wealth of data they never knew they needed. The tough part is attempting to sift through and draw insights from that data.

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30 May
Ashley Coker Prince

It is time for carriers to take control of their own data

Knowing how to access and utilize quality data has become an integral part of running a successful trucking company, but many decision makers have been left scrambling to keep up with changing technological demands.

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24 May
Ashley Coker Prince

The way brokers buy technology is changing with the times

In an industry where new technology solutions seem to be emerging on a near daily basis, the way brokers evaluate products and choose partners is changing.

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23 May
Ashley Coker Prince

Truckload companies’ maintenance workflow could mean the difference between profit and loss

Improving efficiency within maintenance offers the biggest potential for improved profitability of any category within a trucking company. That’s why one of this summer’s TCA Profitability Program (TPP) seminars is all about maintenance workflow.

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22 May
Ashley Coker Prince

U.S. Department of Transportation seeks public comment on automated technologies testing

The U.S. Department of Transportation’s National Highway Safety Administration and the Federal Motor Carrier Safety Administration are considering removing “unnecessary regulatory barriers” to the introduction of automated driving systems.

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20 May
Ashley Coker Prince

Lytx teams up with the Trucking Alliance in effort to make roads safer

Lytx has joined the Trucking Alliance, an industry organization dedicated to reducing large truck fatalities. The new membership is indicative of the company’s commitment to making the roads safer with its products.

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16 May
Ashley Coker Prince

Walmart earnings beat analyst expectations behind strong e-commerce growth

The retail giant’s U.S. same-store sales were up 3.4 percent, its highest first-quarter results in nine years and fourth consecutive quarter over 3 percent.

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15 May
Ashley Coker Prince

April shipment data raises concerns about potential economic contraction

The Cass Shipments Index came in negative for the fifth month in a row in April, sparking concern about potential economic contraction.

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Ashley Coker Prince

Cass Shipments Index falls for 5th straight month, sparks concerns of economic contraction

April shipments were down 3.2 percent year-over-year, prompting Boughton to acknowledge “material and growing downside risk to the economic outlook” in the latest Cass Freight Index Report.

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10 May
Ashley Coker Prince

Is focusing on carriers’ lifestyle needs the key to successful digital brokerage?

It is not enough to provide an app that matches trucks to freight. In order to attract carriers, companies go above and beyond to provide lifestyle-centered perks as well.

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Ashley Coker Prince

Blockchain Research Institute tells stories of transformation on global scale

The Blockchain Research Institute (BRI) and Blockchain in Transport Alliance (BiTA) announced a partnership to support members of both organizations in their efforts to build a collaborative network of leaders in blockchain technology last September. BRI Managing Director Hilary Carter spoke at this week’s BiTA Spring Symposium in Atlanta, offering members insight into how the […]

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09 May
Ashley Coker Prince

Carriers that take control of their data have the most to gain in the today’s market

It is almost impossible to be a decision-maker in the transportation and logistics industry today without working with data. While good data can propel a company forward, bad data can stall growth. For many leaders, differentiating between the two can be a challenge.

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08 May
Ashley Coker Prince

Carriers that take control of their data have the most to gain in the today’s market

It is almost impossible to be a decision-maker in the transportation and logistics industry today without working with data. While good data can propel a company forward, bad data can stall growth.

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Ashley Coker Prince

Final round of rapid-fire demos focus on using tech to eliminate inefficiencies

Several companies focused on using technology to make the process of moving freight more efficient showcased their products during the last round of Rapid-Fire Demos at Transparency19.

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07 May
Ashley Coker Prince

Women executives look forward to a future with more female influence

Women are underrepresented across the board in transportation and logistics, with just over 20 percent of managers in transportation, storage and distribution identifying as female. Women also make up a staggeringly small percentage of truck drivers, coming in at under 8 percent, according to the Women in Trucking Association Index.

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Ashley Coker Prince

Women executives look forward to a future with more female influence

Women are underrepresented across the board in transportation and logistics, with just over 20 percent of managers in transportation, storage and distribution identifying as female.

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06 May
Ashley Coker Prince

SEND Transportation partners with Trucker Tools to increase transparency

Leading transportation management and logistics service provider SEND Transportation has integrated Trucker Tools’ Smart Capacity into its operations.

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01 May
Ashley Coker Prince

Truck drivers’ quick actions save lives on the highway

Highway Angels can be nominated by their employers, fellow drivers or the people they assisted. After the nomination comes in, the TCA verifies the details of the nomination before recognizing the driver.

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Apr - 2019 -
29 April
Ashley Coker Prince

Covenant executives talk rate negotiations on earnings conference call

Parker said the company has been pleasantly surprised by the rate increases they have seen when negotiating contracts with existing customers, noting that many are coming in between 4 and 5 percent.

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26 April
Ashley Coker Prince

Several drivers recognized for heroic acts on the road

The Truckload Carriers Association has been recognizing Highway Angels, or professional truck drivers who demonstrate compassion and courage on the road, since its 1997 inception. Recently, seven standout drivers received the honor for acts of heroism performed.

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25 April
Ashley Coker Prince

Covenant executives talk rate negotiations on earnings conference call

Covenant Transportation Group (NASDAQ: CVTI) posted adjusted earnings per share (EPS) of $0.27 for the first quarter of 2019, beating analyst estimates and edging past the expectations the company itself announced earlier this quarter.

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Ashley Coker Prince

Volumes climb in Fresno, California amid national softening

While volumes in Fresno are climbing, Houston volumes have dropped over 20 percent during the last two weeks after starting the month strong.

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Ashley Coker Prince

Rebounding retail activity could be harbinger of better things after weak first quarter

Retail rebounded from a disappointing February in March, with the growth rate climbing from 2.2 percent to 3.6 percent year-over-year. It was one of the strongest rebounds seen in the retail sector since mid-2017.

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Ashley Coker Prince

BorgWarner issues soft second quarter guidance despite beating first quarter expectations

The company issued soft second quarter guidance, expecting organic net sales to range anywhere from flat to down 2.5 percent from the second quarter of 2018. The company also expects adjusted EPS to fall next quarter.

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24 April
Ashley Coker Prince

Tesla misses analysts’ forecasts, loses $2.90 per share in first quarter

Tesla (NASDAQ: TSLA) badly missed analysts’ earnings estimates for the first quarter of 2019. The company reported an adjusted loss per share of $2.90, much worse than analysts’ estimated loss per share of $0.69.

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Ashley Coker Prince

Last year’s tariff ‘pull forward’ could lead to higher freight demand this quarter

Inventories that were stored in warehouses late last year are expected to flow into the wider economy in the second and third quarter, bolstering freight demand.

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Ashley Coker Prince

How to deal with the growing pains that come with changing technology

Technology is disrupting the logistics industry at a breakneck pace, and brokerages are not exempt from the changes. While new technologies are intended to help companies run smoother, the implementation process can be riddled with challenges.

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Ashley Coker Prince

Norfolk Southern reports record first quarter earnings

The company posted an operating ratio (OR) of 66 percent, improving on its fourth quarter 2018 OR of 67.8 percent and setting a first quarter record.

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23 April
Ashley Coker Prince

Procter & Gamble issues soft outlook after beating analyst estimates

The company issued a soft outlook, predicting fiscal year 2019 all-in sales growth from in-line to up 1 percent versus 2018, including a negative impact of 3 to 4 percentage points from the combination of negative foreign exchange and a modest positive impact from acquisitions and divestitures.

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19 April
Ashley Coker Prince

New bill would charge truck drivers $500 for entering Connecticut state parkways

One representative who voted against the bill, Jack Hennessy (D-Bridgeport), was a career truck driver.

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12 April
Ashley Coker Prince

Trucker Tools and Ascend team up to democratize transportation technology

Both companies share a common goal – giving small companies the leverage they need to play in the big leagues.

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10 April
Ashley Coker Prince

Trucking industry leaders included in new TSA transportation security committee

The committee will consider topics like development, refinement and implementation of policies, programs, initiatives, rulemakings and security directives.

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09 April
Ashley Coker Prince

Outbound freight volumes climb in Midwest markets

While outbound tender volumes climbed on the national level during this same time frame, the increase was small compared to the jumps seen in the Midwest markets.

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04 April
Ashley Coker Prince

Schneider Logistics releases 2019 Transportation Industry Review to help shippers prepare for the rest of 2019

Schneider Logistics published its 2019 Transportation Industry Review, arming shippers with the information they need to make short- and long-term distribution plans, budget freight costs and provide industry context to their broader audiences.

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03 April
Ashley Coker Prince

Digital freight management helps bridge gap between shippers and carriers

Choptank Transport is on a mission to turn its remaining manual processes into more efficient digital strategies. The quick-growing logistics service provider is hopeful that the transformation will bring revenue growth and help scale the business.

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02 April
Ashley Coker Prince

Delta reports drop in cargo ton miles for March

The drop in cargo ton miles was consistent with market expectations.

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Ashley Coker Prince

California Supreme Court protects independent payroll service provider from suit

A former employee sued the employer and the payroll company on multiple claims, including breach of contract, negligence and negligent misrepresentation.

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01 April
Ashley Coker Prince

Overturned trucks spill crabs, milk onto roadways

Motorists were in a pinch after load of crabs spilled onto a Virginia street Saturday afternoon. Further north in Wisconsin, spilled milk closed a roadway down for several hours.

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Mar - 2019 -
29 March
Ashley Coker Prince

First trade executed morning of Trucking Freight Futures launch

FreightWaves, in partnership with Nodal Exchange and DAT, launched the world’s first financially settled Trucking Freight Futures contracts at 9 a.m. Friday, March 29. The first trade came through within 20 minutes of opening, at 9:18 a.m.

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Ashley Coker Prince

First trade executed within 20 minutes of Trucking Freight Futures launch

FreightWaves, in partnership with Nodal Exchange and DAT, launched the world’s first financially settled Trucking Freight Futures contracts at 9 a.m. Friday, March 29. The first trade came through within 20 minutes of opening, at 9:18 a.m.

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27 March
Ashley Coker Prince

Chinese commercial vehicle market expected to continue softening through 2022

Trucks designed to haul freight on highways are becoming much more sophisticated in China. Thanks to standardization, trucks now have the ability to do drop and hook, according to Perkins. Trucks are also being upgraded to more modern emissions systems.

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Ashley Coker Prince

Congress is losing its appetite for ELD exemption requests

In December 2018, the Federal Motor Carrier Safety Administration (FMCSA) denied 10 exemption requests.

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25 March
Ashley Coker Prince

Detention time continues to creep up at docks across the country

Detention time has climbed over the last couple of months, in conjunction with a stabilizing freight market.

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24 March
Ashley Coker Prince

Recent study finds ELD mandate had no significant impact on crash rates

While the electronic logging device (ELD) mandate has indeed improved hours of service (HOS) compliance, a recent study found that the mandate’s potential safety impacts, which are often discussed, have not come to pass.

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20 March
Ashley Coker Prince

J.D. Power: Auction market stable, used truck sales per dealership climb somewhat

This month’s J.D. Power Commercial Truck Guidelines industry update reflecting falling demand.

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