Consumer goods group lobbies for federal ‘air traffic control’ for trucks
Consumer Brands Association study calls for establishing a federal Office of Supply Chain to coordinate public-private strategies.

Want to keep up with the freight broker and truck driver industry? Smarter Capacity, sponsored by Trucker Tools, is a biweekly look at the freight transportation industry, examining current issues and freight transport news developments for freight brokers, drivers, and small fleet operators.
Trucker Tools provides shipment visibility, carrier capacity management, and predictive freight-matching solutions. With its intuitive tools and industry-leading mobile app, Trucker Tools provides a secure, collaborative platform where brokers and truckers use real-time, trusted data to speed the process of finding and matching the best available truck with the optimal load. Learn more at www.truckertools.com.
Learn more about the latest in the freight transportation industry by exploring the resources below—from topics like transportation during market downturns to centralized tech stack benefits on shipping, fleet operator insights, and much more.
Consumer Brands Association study calls for establishing a federal Office of Supply Chain to coordinate public-private strategies.
In 2021, you do not just need to offer a solution; you need to offer a smart solution.
Small and midsize companies – brokers and carriers alike – often wait to adopt new technologies. They are being eclipsed by both larger companies and their less risk-averse peers.
If visibility has moved from perk to table stakes, what exactly is “the next big thing” now? What innovative technology can companies adopt to help them stand out among their competitors?
Without truck drivers working tirelessly in the days and weeks leading up to Thanksgiving, stores shelves would be barren.
The road to success is paved with digital tools and technological adoption.
While companies across the country struggled with the learning curve that accompanies remote work arrangements, truck drivers continued to move our medications and essential goods from one point to the next.
The Trucker Tools driver mobile app was introduced in 2013, and new features have been added continuously over the past several years.
Infrastructure can be damaged after a disaster, so the ability to know where something is without picking up the phone is important.
Subpar consistency and poor compliance are enough to cost a brokerage its profitability and, ultimately, the company’s life.
When different systems are being used to perform each task, syncing up those systems ranges from time-consuming to impossible.
Brokers must stay ahead of the curve even in the best of times. In the midst of global market disruption, that becomes an even more important part of staying afloat.
The coronavirus pandemic caught the world off guard, and it has ratcheted up the pressure on 3PLs and brokers to quickly adapt and employ new technologies.
Drivers have historically been hesitant to download tracking apps due to privacy concerns and “app overload.”
Companies have to work harder than ever to differentiate their offerings from all the other tools and applications flooding the market.
The ramifications of 2019 will come in the form of shrinking capacity, pushing rates up as supply falls to meet demand instead of dwarfing it.
Check-in calls have long been a pain point for carriers and brokers alike. It is possible to reduce these calls while also improving customer service.
Drivers often suffer from so-called app overload. This leads to a cluttered phone screen and an irritated driver.
When brokers see their load-matching time go from a couple hours to a few minutes, the shipper and the carrier also win.
Introducing an app-based visibility solution could be the answer to shoddy tracking updates.