• DATVF.VWU
    1.473
    -0.008
    -0.5%
  • DATVF.DALLAX
    0.864
    -0.091
    -9.5%
  • DATVF.VNU
    1.390
    -0.032
    -2.3%
  • DATVF.SEALAX
    0.968
    -0.130
    -11.8%
  • DATVF.CHIATL
    1.867
    -0.088
    -4.5%
  • DATVF.LAXSEA
    1.977
    0.114
    6.1%
  • DATVF.LAXDAL
    1.609
    0.038
    2.4%
  • DATVF.VSU
    1.236
    -0.027
    -2.1%
  • DATVF.PHLCHI
    0.920
    0.000
    0%
  • DATVF.VEU
    1.460
    -0.063
    -4.1%
  • DATVF.ATLPHL
    1.593
    -0.100
    -5.9%
  • ITVI.USA
    9,615.620
    40.790
    0.4%
  • OTRI.USA
    5.620
    0.090
    1.6%
  • OTVI.USA
    9,608.610
    39.240
    0.4%
  • TLT.USA
    2.570
    -0.010
    -0.4%
  • WAIT.USA
    150.000
    0.000
    0%
  • DATVF.VWU
    1.473
    -0.008
    -0.5%
  • DATVF.DALLAX
    0.864
    -0.091
    -9.5%
  • DATVF.VNU
    1.390
    -0.032
    -2.3%
  • DATVF.SEALAX
    0.968
    -0.130
    -11.8%
  • DATVF.CHIATL
    1.867
    -0.088
    -4.5%
  • DATVF.LAXSEA
    1.977
    0.114
    6.1%
  • DATVF.LAXDAL
    1.609
    0.038
    2.4%
  • DATVF.VSU
    1.236
    -0.027
    -2.1%
  • DATVF.PHLCHI
    0.920
    0.000
    0%
  • DATVF.VEU
    1.460
    -0.063
    -4.1%
  • DATVF.ATLPHL
    1.593
    -0.100
    -5.9%
  • ITVI.USA
    9,615.620
    40.790
    0.4%
  • OTRI.USA
    5.620
    0.090
    1.6%
  • OTVI.USA
    9,608.610
    39.240
    0.4%
  • TLT.USA
    2.570
    -0.010
    -0.4%
  • WAIT.USA
    150.000
    0.000
    0%
StartupsThought Leadership

FreightTech founder reading list

Members of the FreightWaves startup community often ask me for book recommendations. I used to keep a private list on Amazon that I would send out to those that requested it. Recently, I came across a website of another founder that I admire that posted a personal reading list. I found many of the titles quite interesting. 

I figured I would do the same for those that are interested in the books that have and continue to influence my thinking. I will add onto the list as I find new titles. If you have some recommendations that should be considered, comment below or send me a message on LinkedIn.

SaaS/Startups/Business:

Hit Makers: How to Succeed in an Age of Distraction

Netflixed: The Epic Battle for America’s Eyeballs

Subscribed: Why the Subscription Model will Be Your Company’s Future- and What to Do About it

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

Secrets of Sand Hill Road: Venture Capital and How to Get It

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

The Third Wave: An Entrepreneur’s Vision of the Future

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

Confessions of the Pricing Man: How Price Affects Everything

Flash Boys: A Wall Street Revolt

Money Ball: The Art of Winning an Unfair Game

Steve Jobs by Walter Isaacson

The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal

Ugly Americans: The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions

Overnight Success: Federal Express And: Frederick Smith, Its Renegade Creator

Media and Content: 

Killing Marketing: How Innovative Businesses are Turning Marketing Cost Into Profit

Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Bloomberg by Bloomberg

The Master Switch: The Rise and Fall of Information Empires

The Bloomberg Way: A guide for journalists 


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Craig Fuller, CEO at FreightWaves

Craig Fuller is CEO and Founder of FreightWaves, the only freight-focused organization that delivers a complete and comprehensive view of the freight and logistics market. FreightWaves’ news, content, market data, insights, analytics, innovative engagement and risk management tools are unprecedented and unmatched in the industry. Prior to founding FreightWaves, Fuller was the founder and CEO of TransCard, a fleet payment processor that was sold to US Bank. He also is a trucking industry veteran, having founded and managed the Xpress Direct division of US Xpress Enterprises, the largest provider of on-demand trucking services in North America.

3 Comments

  1. Great list Craig. I loved Secrets of Sand Hill Road, Confessions of the Pricing Man, Money Ball, Flash Boys & Steve Jobs. In terms of books relevant to current state of play (& foul play), my own list would also include: The Signal and the Noise, The Information, Thinking Fast and Slow, Homo Deus, Sapiens, The Content Trap, Chaos Monkeys, Rise of the Robots, You Are Not A Gadget, Who Owns the Future?, Adaptive Markets, Capitalism 4.0, The New Market Wizards, Hedge Fund Market Wizards, Spider Network, Billion-Dollar Whale…and the just-as-current-as-ever bible of ocean shipping: Maritime Economics by Dr. Martin Stopford (…someone should write a bible for the trucking business someday…)

  2. Great list!
    I also recommend couple books from this source https://dinarys.com/blog/the-best-e-commerce-books
    I really like it!
    There are
    1) The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
    2) Traction: How Any Startup Can Achieve Explosive Customer Growth
    3) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
    3) The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company
    and other

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