Members of the FreightWaves startup community often ask me for book recommendations. I used to keep a private list on Amazon that I would send out to those that requested it. Recently, I came across a website of another founder that I admire that posted a personal reading list. I found many of the titles quite interesting.
I figured I would do the same for those that are interested in the books that have and continue to influence my thinking. I will add onto the list as I find new titles. If you have some recommendations that should be considered, comment below or send me a message on LinkedIn.
SaaS/Startups/Business:
Hit Makers: How to Succeed in an Age of Distraction
Netflixed: The Epic Battle for America’s Eyeballs
Subscribed: Why the Subscription Model will Be Your Company’s Future- and What to Do About it
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal
Secrets of Sand Hill Road: Venture Capital and How to Get It
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
The Third Wave: An Entrepreneur’s Vision of the Future
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
Confessions of the Pricing Man: How Price Affects Everything
Flash Boys: A Wall Street Revolt
Money Ball: The Art of Winning an Unfair Game
Steve Jobs by Walter Isaacson
The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal
Ugly Americans: The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions
Overnight Success: Federal Express And: Frederick Smith, Its Renegade Creator
Media and Content:
Killing Marketing: How Innovative Businesses are Turning Marketing Cost Into Profit
Content Inc. : How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
The Master Switch: The Rise and Fall of Information Empires
The Bloomberg Way: A guide for journalists
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Mark
Great list!
I also recommend couple books from this source https://dinarys.com/blog/the-best-e-commerce-books
I really like it!
There are
1) The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
2) Traction: How Any Startup Can Achieve Explosive Customer Growth
3) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
3) The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company
and other
Greg Miller, Senior Editor
Great list Craig. I loved Secrets of Sand Hill Road, Confessions of the Pricing Man, Money Ball, Flash Boys & Steve Jobs. In terms of books relevant to current state of play (& foul play), my own list would also include: The Signal and the Noise, The Information, Thinking Fast and Slow, Homo Deus, Sapiens, The Content Trap, Chaos Monkeys, Rise of the Robots, You Are Not A Gadget, Who Owns the Future?, Adaptive Markets, Capitalism 4.0, The New Market Wizards, Hedge Fund Market Wizards, Spider Network, Billion-Dollar Whale…and the just-as-current-as-ever bible of ocean shipping: Maritime Economics by Dr. Martin Stopford (…someone should write a bible for the trucking business someday…)
Noble1
Propaganda : by Edward L. Bernays
In my humble opinion …………