Small Fleet recap: Earning rewards while working, the value of loyalty programs

FreightWaves’ Thomas Wasson and Trucker Tools’ Prasad Gollapalli discuss the importance of good relationships between carriers and brokers.

This fireside chat recap is from the FreightWaves virtual Small Fleet & Owner-Operator Summit on Wednesday.

FIRESIDE CHAT: Earning rewards while working, the value of loyalty programs

DETAILS: Prasad Gollapalli, founder and strategic adviser of Trucker Tools, talks about the ways drivers and carriers can use rewards programs and how brokers can create greater value in the process. He also discusses the benefits of establishing good relationships with carriers and brokers.

BIO: Gollapalli is the founder, strategic adviser and CCO of Trucker Tools. He has nearly 20 years of experience in management and product strategy with trucking and shipping software companies.

KEY QUOTES FROM GOLLAPALLI

“Carrier loyalty is probably one of the most important things. When you talk to brokers, the very first thing they will say is, ‘We want our carriers to be loyal to us. And we want to be loyal to our carrier.’”   

“This one-transactional behavior between a broker and a carrier is really bad for both the parties, not just a broker or a carrier. So our purpose is how do we help carriers and brokers build that relationship using a software platform?”

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now