Small Fleet recap: Earning rewards while working, the value of loyalty programs

FreightWaves’ Thomas Wasson and Trucker Tools’ Prasad Gollapalli discuss the importance of good relationships between carriers and brokers.

This fireside chat recap is from the FreightWaves virtual Small Fleet & Owner-Operator Summit on Wednesday.

FIRESIDE CHAT: Earning rewards while working, the value of loyalty programs

DETAILS: Prasad Gollapalli, founder and strategic adviser of Trucker Tools, talks about the ways drivers and carriers can use rewards programs and how brokers can create greater value in the process. He also discusses the benefits of establishing good relationships with carriers and brokers.

BIO: Gollapalli is the founder, strategic adviser and CCO of Trucker Tools. He has nearly 20 years of experience in management and product strategy with trucking and shipping software companies.

KEY QUOTES FROM GOLLAPALLI

“Carrier loyalty is probably one of the most important things. When you talk to brokers, the very first thing they will say is, ‘We want our carriers to be loyal to us. And we want to be loyal to our carrier.’”   

“This one-transactional behavior between a broker and a carrier is really bad for both the parties, not just a broker or a carrier. So our purpose is how do we help carriers and brokers build that relationship using a software platform?”

Upcoming FreightWaves Events
Fraud & Security

Freight Fraud Symposium

Double brokering. AI deepfakes. Identity theft. Freight fraud is an existential threat to the industry. Get ahead of it.

May 20, 2026
Rock & Roll Hall of Fame • Cleveland, OH
Register Now
AI & Technology

Supply Chain AI Symposium

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

July 15, 2026
The Old Post Office • Chicago, IL
Register Now
Rail & Policy

Future of Rail Symposium

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

July 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Fraud & Security Freight Fraud Symposium May 20 • Cleveland, OH

Double brokering. AI deepfakes. Identity theft. Freight fraud is an existential threat to the industry. Get ahead of it.

Rock & Roll Hall of Fame • Cleveland, OH Register Now
AI & Technology Supply Chain AI Symposium Jul 15 • Chicago, IL

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

The Old Post Office • Chicago, IL Register Now
Rail & Policy Future of Rail Symposium Jul 28 • Chattanooga, TN

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now