CPG

Michael Baudendistel Friday, January 20, 2023

Startups target sugar reduction

Sugar reduction startups The consumer-packaged-goods-related article that I found most interesting this week was in FoodBusinessNews and it described three startups focused on developing very innovative sugar reduction alternatives. Here is a quick synopsis of those companies: Growing concern about sugar and salt intake Of course, there are easy ways for consumers to cut sugar. […]

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Michael Baudendistel Wednesday, January 18, 2023

Consumers start to balk at higher prices

Growing evidence of ‘shopper rebellion’ Elasticities, or the negative change in sales volume in response to rising prices, has been one of the main topics in the CPG industry in the past year. Despite two consecutive years of steeply rising prices, including last year’s CPG price growth of upward of 15% or more in many […]

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Michael Baudendistel Wednesday, August 17, 2022

CPGs grapple with uncertain consumer behavior

How well will consumer packaged goods (CPG) purchases ultimately hold up?  Not only is CPG demand forecasting arguably more difficult than ever, it is also more critical than normal since many CPGs have to decide whether to continue with high-cost contract manufacturing that served as a way to find capacity during the pandemic when demand […]

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