San Francisco-based Samsara recently announced Sue Bostrom as the latest addition to the company’s board of directors.
Bostrom formerly served as the chief marketing officer at Cisco Systems, where she was responsible for developing and communicating the company’s vision and strategy through branding, advertising and product marketing.
“Sue brings deep expertise across marketing and sales, having shaped the international go-to-market strategy for multi-category companies like Cisco,” Sanjit Biswas, Samsara’s CEO and co-founder, said in a release. “That’s just the type of experience Samsara needs as we continue our rapid expansion into new industries, geographies and technologies.”
Bostrom joins Samsara board members Marc Andreessen, Hemant Taneja, Jonathan Chadwick, Sue Wagner, Biswas and company co-founder John Bicket.
“Samsara is in the rare position to become a category-defining brand in the $8 trillion market of industrial operations,” Bostrom said in a release. “Helping to shape and guide a company that can digitally transform industries that are so critical to our global economy is a once-in-a-lifetime opportunity.”
Bostrom has also held leadership positions with Cisco’s Internet Business Solutions Group as well as FTP Software, National Semiconductor and McKinsey & Company. She also serves on the boards of ServiceNow, Nutanix and Anaplan.
Samsara provides software and sensors to monitor and manage commercial fleets and industrial operations, with customers in the energy, food and beverage, construction and manufacturing, and transportation industries.
Bostrom’s appointment comes as Samsara continues to scale rapidly, recently surpassing $300 million run-rate subscription revenue and 20,000 customers globally. The company also recently announced several new product lines, including Site Visibility and equipment monitoring.
Click for more FreightWaves articles by Noi Mahoney.
More articles by Noi Mahoney
Nuvocargo upgrades cargo visibility platform
Supply chain woes halt more automakers
Walmart retools Dallas store into fulfillment center
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now