Visibility Tech

Contributed Content Friday, July 11, 2025

What value does an LSP get from p44?

(The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.) Shippers don’t partner with LSPs just to move freight—they rely on them to orchestrate complex, responsive, and cost-efficient networks on their behalf. Whether managing global air freight for pharmaceutical companies, regional FTL capacity […]

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Project44’s founder plans to shave post-COVID slump with new platform, product vision

Project44 (P44) has a new business plan, and it’s remarkably ambitious. Jett McCandless, Project44’s founder and CEO, has a long-term vision to position Project44 as the operating system for the logistics industry, seamlessly integrating every component and shipment across a shipper’s network, all powered by AI. This vision extends far beyond visibility, which has become […]

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Grace Sharkey Tuesday, April 12, 2022

KeepTruckin rebrands as Motive to broaden reach

“We are experiencing rapid growth across different customer segments and verticals, and more and more companies from non-trucking industries are asking to use our products. We believe that as we are entering our next phase of growth, the time is right to implement this change,” said Motive CEO Shoaib Makani.

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