Transportation asset intelligence platform GenLogs has been using its network of roadside cameras and sensors to help brokers and carriers identify potential backhaul leads. But now it’s using the same technology to help local law enforcement agencies recover stolen assets.
Founded last year, GenLogs began aggregating data on tractor and trailer movements. It identifies which carriers have the greatest activity on major trucking lanes across the country. Brokers can interface with the platform to search their origination-and-destination pairs and find legitimate carriers with the right equipment.
Knowing a carrier’s power lanes, and if they are hauling empty, is helpful to brokers that can then recommend to carriers likely backhaul opportunities.
“To be able to know that a carrier is in that market right now with that equipment and based on the past data that we’ve observed, likely are going to be headed toward the destination … you might get a hit that they’re looking for a backhaul,” Ryan Joyce, co-founder and CEO of GenLogs, explained at FreightWaves’ F3: Future of Freight Festival in Chattanooga, Tennessee on Thursday.
The hope is the platform will help brokers unwind their reliance on load boards by using GenLogs’ more targeted sales approach.
The tech has also proved instrumental in recovering lost or stolen equipment. The platform can show the last known location of a missing asset, and in the case of trailers, which motor carrier number was moving it.
Joyce referenced a recent incident that it reported to the Los Angeles County Sheriff’s Department’s cargo theft unit. GenLogs had uncovered that a couple of carriers formed a syndicate to steal trailers.
GenLogs provides the investigation services for free. It has helped recover more than 400 stolen or misused trailers over the last four months.
The company is also working on other fraud solutions using multifactor data, including vetting and onboarding tools offered by other providers.
“I think there’s truly a world in which fraud becomes almost impossible when you have enough data vectors coming in to say, ‘This carrier’s legitimate,’” Joyce said.
Freight Fraud Symposium
Double brokering. AI deepfakes. Identity theft. Freight fraud is an existential threat to the industry. Get ahead of it.
Supply Chain AI Symposium
Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.
Future of Rail Symposium
Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.
Double brokering. AI deepfakes. Identity theft. Freight fraud is an existential threat to the industry. Get ahead of it.
Rock & Roll Hall of Fame • Cleveland, OH Register NowPast the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.
The Old Post Office • Chicago, IL Register NowReshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now