ITF Group’s new platform tackles logistics fragmentation

According to CEO Sam Burkhan, in a news release, “By focusing on delivering real-time visibility, zero blind spots, and freight forwarding with air, ocean, and road all in one place, ITF Group is creating a new standard for how supply chain leaders engage with logistics partners.”

ForwardNow’s development took roughly 18 months, and ITF Group is now scaling the platform globally.
While ForwardNow initially focused on helping foreign manufacturers ship to the U.S., Burkhan said ITF Group is increasingly supporting U.S. exporters as trade patterns evolve.
“We see potential that the U.S. will be producing and exporting more over the next five to 10 years,” he said. “ForwardNow will be the one assisting and bringing those solutions to market.”
Burkham also noted tariffs and shifting trade policies are forcing companies to diversify sourcing regions and rethink long-term supplier relationships.
“Some of the countries that already defined the tariffs got more stable, but there’s still fluctuation — constantly changing rates make customers cautious,” Burkhan said.

Of course, the promise is compelling. Real-time visibility and predictive alerts could help mitigate the cascading costs of delays, misrouted shipments, or regulatory surprises. Integrating documentation, tracking, and insurance into a single platform could save time and reduce errors. And having a unified provider across land, sea, and air movements may smooth transitions at borders and reduce coordination overhead.

This launch may well mark an important trend in logistics. Consolidation and technology-first thinking are no longer optional but imperative. The future could help reshape how companies think about their logistics partners, not as cost centers to be assembled piece by piece, but as strategic platforms to be entrusted end to end.

“Supply chains today face unprecedented challenges, from rising costs and fraud to labor shortages and fragmented providers, that create costly roadblocks,” said Burkhan. “ITF Group is solving this by combining its supply chain and logistics services into one connected network that delivers security, efficiency, and long-term scalability. This evolution in our business reflects our focus on trust, innovation, and integrated solutions that drive lasting customer success.”