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Adapt or die – WHAT THE TRUCK?!?

This episode of WHAT THE TRUCK?!? is brought to you by Legend Transportation, which has been establishing partnerships through outstanding customer service since 2007. Learn more at

On today’s episode, Dooner and The Dude are talking about ways that businesses have to adapt to rapidly changing market conditions. In an industry in which one wrong move in something as simple as packaging can send a company into the red, evolution, problem-solving and pivots are a pathway to survival. Get ahead of your competitors while they lean on the edge of extinction.

Evolution isn’t just about what your goods are shipped in, it’s also about how you sell, who you hire, where you source from and how you engage the market. On this show we’ll highlight some key areas of focus for ‘21.

Plus, Panasonic to buy Blue Yonder for $6.5 billion; Biden expected to sign LTL driver pension relief package; February storm aftermath causes reefer capacity crunch ahead of schedule; trade groups push for vaccinations at truck stops; Optimus Prime for sale on Facebook; and more.

They’re joined by special guests Jeremy Bodenhamer, co-founder and CEO, ShipHawk and author of “Adapt or Die”; Sherman Barnes II, head of sales and marketing, Trio Trucking; Jennifer Kaczmarczyk, director of operations for freight brokerage, XPO; and Frank Kenney, director of sales enablement, Cleo.

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Timothy Dooner

Dooner is an award-winning podcaster, content producer and host who is currently the director of audio at FreightWaves and the creative director of Back The Truck Up. In under a year he helped build FreightCasts, the world’s largest logistics and supply chain podcast network in media. He produces and co-hosts the hit podcast and FreightWavesTV show, WHAT THE TRUCK?!? WTT is ranked in Apple Podcasts top-20 Business News podcasts. He also writes a newsletter of the same title with over 10k subscribers in the supply chain and trucking niche. Dooner has been in freight since 2005 and has held directors positions in operations, sales, consulting, and marketing. He has worked with FedEx, Reebok, Adidas, L.L. Bean, Hasbro, Louis Vuitton, and many more high level clients across the full spectrum of the supply chain. He was a featured speaker at TEDx Chattanooga.